Podcast Transcripts & Articles

You can’t always get what you want…

The Rolling Stones got it right when they sang: “You can’t always get what you want. But if you try sometime, you’ll find, you get what you need!” Very often we, or our customers, are asking for something because we know what’s possible. We can’t ask for what we don’t know is possible. Apple was really good at selling us things we didn’t know to ask for.

Listen to this new 9-minute episode for some ideas on how you can ask a better question to find out why someone (maybe you) wants something. And then you can propose something even better. Read More

Ooops, I did it again!

No, I’m not channeling Brittney Spears. I went shopping for a sports jacket and came home with shoes and pants as well. The store did Top Down Selling… good for them! It’s a lesson for all of us on showing what’s possible, not only what’s been asked.

Listen to this new 9-minute episode for some ideas on how you can sell more, and have your customers and couples be happy about the outcomes! Read More

Rod Baker – His Neon Pivot

I love stories about new business ideas that came organically from just paying attention to what’s happening around you. Sometimes a new trend is right before your eyes. In this episode, Rod Baker tells us about how he pivoted into a whole new business, DFW Neon after seeing people doing selfies in front of his neon sign. Listen to this episode and hear about Rod’s pivot and how you can learn to see the opportunities around you. Read More

Do You Always Have To Say Yes To The Customer?

Do your customers ask you for things that you can’t or won’t do? When you can’t give them what they ask for, how do you say No without antagonizing them? Should you always just say Yes? Or, is there another way to handle the situations when you can’t say Yes, but still want to please the customers?

Listen to this new 13-minute episode for perspective on whether more leads is better, or worse. Read More

How and When Should You Be Upselling?

There’s a difference between Top-Down Selling and Up-selling. Do you know the difference? How and when should you be upselling to bring unexpected results to your couples and customers. How can you go about offering new and better experiences to your customers, event after they’ve formerly said, No?

Listen to this new 11-minute episode for ideas on how and when you can upsell, without being pushy. Read More

Are You Getting Too Many Inquiries?

Very rarely do I come across businesses who don’t get enough leads. Most wedding and event pros I work with or speak with complain about getting too many inquiries. Which one are you? Do you really want more inquiries, or do you want better ones? Do you have enough time to follow up the way you know you should (or the way I recommend in my books)? Or, do you know that you could follow up better… if you only had more time? If you got fewer leads would you follow up more?

Listen to this new 14-minute episode for perspective on whether more leads is better, or worse. Read More

Hitting the reset button

Do you clear your mind before you have a call, meeting or send an email or text? Or, do you bring the baggage of your prior conversations with you to the next one? Learning to be more present and staying open to the unexpected can lead to unexpectedly wonderful outcomes.

Listen to this new 7-minute episode for some ideas on how to hit your own reset button. Read More

Holly Verbeck – The Niche: Hey Chef!

Sometimes you come up with a good idea and sometimes it comes to you. It’s been said that necessity is the mother of invention. Well, Holly and her chef husband came up with an idea to fulfill both a need and a lifestyle.

Listen to this episode for some inspiration for your next idea! Read More

Adam Tiegs – Scaling Down

Many of the businesses I come across are looking to grow, whether they’ve been in business months or years. Every so often I come across someone who’s in a different stage. My friend and client, Adam Tiegs grew his business and then decided it was time to scale back. I’m sure many of you can relate to feeling that it’s time to scale back.

Listen to this episode and see whether scaling down is in your future. Read More

How do you overcome imposter syndrome?

Imposter syndrome is defined by Google as “doubting your abilities and feeling like a fraud.” This listener suggestion came from Meg Ramos and I’m so glad she suggested it. I’ve had my moments of self-doubt, wondering why I’m the one that has been given some of the opportunities or how I got to be the expert, without going to school specifically for this. It’s a trait common to successful people, maybe even you.

Listen to this new 7-minute episode for some clarity on imposter syndrome and how you can view it in a different light. Read More