Podcast Transcripts & Articles

How to get the most out of wedding shows!

Are you getting the most out of wedding shows, or are you leaving business on the table? Do you have a follow-up system ready before the show, or do you scramble afterward and lose momentum? Are you prepared not just on the day, but for what happens before and after? In this episode I share why follow-up is the real secret to wedding show success, how to engage couples with the right messaging and landing pages, and why bringing the right team matters more than just a pretty booth.

Listen to this new 12-minute episode for practical tips to improve your wedding show ROI and make sure your follow-up stands out.

Read More

Natalia Ramos – Kids at Weddings

Have you ever wondered what really happens when kids are invited to weddings? Are couples and guests able to enjoy the celebration or are some missing out? What does it look like to intentionally include kids so everyone has a memorable experience? In this episode, I chat with Natalia Ramos about why curating an engaging space for children is more than just putting a babysitter in the room and how understanding each child’s needs can elevate the whole event. Find out what planners, venues, and couples need to think about early on and discover practical tips for making sure both kids and adults have a great time. 

Listen to this new episode for strategies on including kids at events so parents can relax and everyone can enjoy the wedding day.  

Read More

Don’t layer AI on top of broken processes

Are you letting AI decide what you share with your clients and audience? Are you trusting artificial intelligence to represent your unique voice and judgment? In this episode I ask whether you’re using AI as a tool—or handing over your creativity and critical thinking. I’ll share why it’s essential to review, revise, and take true ownership of everything that represents your business, and how you can use AI to help brainstorm and generate ideas without losing your personal touch.

Listen to this new 9-minute episode for ways to use AI to support your business—without ever letting it replace your judgment or your voice.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com  Read More

Phil Gerbyshak – 20 Daily Non-Negotiables to Unwind Your Nervous System

Feeling anxious or overwhelmed as you hustle through your busy days? What if a few simple, daily practices could help you unwind your nervous system and show up more calm and present—for your clients and for yourself? In this special guest episode, Phil Gerbyshak joins me to talk about the “non-negotiables” that help him slow down, find stillness, and appreciate what’s right in front of him. What would your work—and your life—look like if you let even one moment be enough?

Listen to this new episode for down-to-earth tips from Phil on reducing stress and embracing slow happiness, even in the busiest seasons.

Read More

If there’s no risk of failure, there’s no opportunity for growth

Are you playing it too safe in your business, avoiding the chance to learn and stretch beyond your comfort zone? What could you accomplish if you focused less on the fear of failure, and more on the opportunities that come from simply trying something new—even if it doesn’t go as planned? In this episode, I share insights on reframing failure, recognizing unexpected wins, and taking control of how you respond when things don’t turn out the way you hoped.

Listen to this new 6-minute episode for motivation to embrace the risk of failure as your stepping stone to growth and progress.

Read More

ADHD is Awesome!

Is ADHD really a superpower hiding in plain sight? What if the qualities you thought were obstacles are actually your greatest business assets? How can understanding a different perspective—whether it’s ADHD, autism, or dyslexia—change the way you work with clients and partners? In this episode, I reflect on how embracing neurodiversity helps us all see hidden strengths in ourselves and those around us, from hyper-focus to creative problem-solving, and why “different” often means “awesome.”

Listen to this new 7-minute episode for insights on using our unique brains to our advantage and building better, more understanding business relationships.

Read More

Becca Pountney – Marketing Theme Park or Marketing Funnel

Are you still relying on the old marketing funnel—or ready to embrace the chaos of today’s “theme park” marketing world? What actually makes you stand out in a crowded industry, and are you tracking what works or just chasing the newest trends? In this episode, I sit down with UK wedding industry marketing expert Becca Pountney to explore her innovative “marketing theme park” concept, why data matters more than ever, and what it really takes to attract ideal couples in 2026 and beyond.

Listen to this new episode for smart strategies on getting visible, understanding your customers, and making your wedding business the destination clients can’t resist.

Read More

Do the names of your packages matter?

If your packages are named “silver, gold, platinum,” are you blending in with the crowd? Does the name of a package help your couples feel something or show what makes you different? In this episode, I share how creative package names—and the way you describe them—can set you apart and help sell the results only you can deliver.

Listen to this new 5-minute episode for ways to freshen up your package names, spark excitement in your conversations, and stand out from your competitors.

Read More

If you don’t like the outcome, don’t blame the app or the tool

If you don’t like the outcome, are you blaming the app, the tool, or taking a look at your own approach? Are you asking yourself if you’re using the right input, giving clear prompts, or even using the right tool for the job? In this episode, I dig into why blaming technology often misses the real cause, and how getting better results might be more about how you use the tool—not the tool itself.

Listen to this new 6-minute episode for a quick mindset shift on getting better results by focusing on your approach, not just the technology.

Read More

Andy Neillie – The silent leader!

Are you making everything run smoothly without stepping into the spotlight? Are you letting your work speak for itself, or do you feel the need to get the credit? In this episode, I talk about the power and business impact of being a silent leader—how subtle direction, teamwork, and humility can elevate everyone’s experience (including the client’s) and strengthen your business relationships.

Listen to this new episode for insights on building trust, empowering your team, and making every event a seamless success—by leading from behind the scenes.

Read More