Blog

Brian Lawrence – How to achieve next level, authentic content on your website!

Are you content with your content? If a couple landed on your website, would they immediately see what makes you different, or could anyone else put their logo on your site and say the same things? Is your content showing off your originality or just blending you into the crowd? In this guest episode, Brian Lawrence and I unpack why generic content is underperforming, how reviews and real experience help you stand out, and what fresh strategies you should try so clients know exactly why they should choose you.

Listen to this new episode for practical tips on making your content truly original and strategies for boosting your authority in a crowded wedding market.

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What message is your email address sending?

Are you missing out on opportunities because your professional credibility is questioned before people even read your message? In this episode I talk about why using a Gmail or generic email could be holding you back, why spam filters and clients see it as a red flag, and how just one easy change can help you look more established and trustworthy.

Listen to this new 8-minute episode for the steps you can take to instantly boost your professionalism and ensure your email stands out for all the right reasons.

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Things that can make you sound old!

Are you unintentionally making yourself sound outdated in your emails or client communications? Do you still use phrases like “PS,” “enclosed please find,” or “per my previous email” and wonder why your younger clients aren’t responding? In this episode, I share what happens when language and etiquette don’t keep up with the times, why Gen Z might be confused by some of your go-to phrases, and how small changes in wording can help you connect with today’s couples. Discover the subtle ways your language might be holding you back and what to use instead so you’re not accidentally putting a generational distance between you and your next booking.

Listen to this new 9-minute episode for practical phrases to use, tips on writing messages that connect, and ways to avoid sounding out of touch with younger clients.

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Mark Chapman – ChatGPT has ads

Are your ads really connecting to engaged couples or just blending in with everyone else? What would happen if you could be the only ad a couple sees while researching their wedding plans on ChatGPT? How do you make sure your ad budget is working smarter, not harder, and actually delivers real results? In this guest episode, I welcome Mark Chapman back to break down the new ChatGPT ads, explore the best ways to target, test, and refine your messaging, and uncover what truly sets your business apart in a crowded digital landscape.

Listen to this new episode for actionable strategies to target better, craft standout ads, and make your marketing spend truly count.

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Don’t say “expensive “!

Are you letting your own wallet dictate what you think your clients can spend? Do you know the difference between something being “expensive” and something delivering real value? In this episode, I challenge the way we talk about pricing and explain why “expensive” isn’t about the dollar amount but about whether the value matches the investment. Could changing your mindset around this unlock new possibilities for your business and sales?

Listen to this new 7-minute episode for a fresh perspective on pricing, priorities and how to confidently ask what you’re worth.

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No, I don’t want to talk to you on the phone to get a price!

How much friction is hiding in your inquiry process? Are you forcing prospects to book a call before sharing pricing info? Is requiring a phone number or too many form fields pushing potential clients away before you even get a chance to talk? In this episode I share real stories and research about where we lose people by making it too hard to start a conversation, and how simple changes can bring in more inquiries from couples who are ready to connect.

Listen to this new 11-minute episode for practical questions you can ask yourself, and easy steps to make your contact process easier and win more clients.

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Ben Bilbrough – Getting Gen Z to the polls

How much does your vote really count? Are you overlooking hidden ways to make a bigger impact, especially if you are Gen Z or just starting to engage in your community? In this guest episode with Ben Bilbrough, we explore how data, technology, and evolving habits reveal unseen power in our choices. What if your individual influence is greater in some places than in others? Are you making informed decisions that truly harness your potential, both in business and civic life? Discover tools and insights that help you recognize the real value of your actions and voice.

Listen to this new episode for a new outlook on audience, influence, and why understanding your true impact can guide how you participate at work and in your community.

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How to get the most out of wedding shows!

Are you getting the most out of wedding shows, or are you leaving business on the table? Do you have a follow-up system ready before the show, or do you scramble afterward and lose momentum? Are you prepared not just on the day, but for what happens before and after? In this episode I share why follow-up is the real secret to wedding show success, how to engage couples with the right messaging and landing pages, and why bringing the right team matters more than just a pretty booth.

Listen to this new 12-minute episode for practical tips to improve your wedding show ROI and make sure your follow-up stands out.

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Natalia Ramos – Kids at Weddings

Have you ever wondered what really happens when kids are invited to weddings? Are couples and guests able to enjoy the celebration or are some missing out? What does it look like to intentionally include kids so everyone has a memorable experience? In this episode, I chat with Natalia Ramos about why curating an engaging space for children is more than just putting a babysitter in the room and how understanding each child’s needs can elevate the whole event. Find out what planners, venues, and couples need to think about early on and discover practical tips for making sure both kids and adults have a great time. 

Listen to this new episode for strategies on including kids at events so parents can relax and everyone can enjoy the wedding day.  

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Don’t layer AI on top of broken processes

Are you letting AI decide what you share with your clients and audience? Are you trusting artificial intelligence to represent your unique voice and judgment? In this episode I ask whether you’re using AI as a tool—or handing over your creativity and critical thinking. I’ll share why it’s essential to review, revise, and take true ownership of everything that represents your business, and how you can use AI to help brainstorm and generate ideas without losing your personal touch.

Listen to this new 9-minute episode for ways to use AI to support your business—without ever letting it replace your judgment or your voice.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com  Read More