I counted down 12 Tips for the Last 12 Days of 2020
2020 was a year that most of us want to forget. As the year comes to a close, I counted down 12 Tips that will help you get a jump on a better 2021. They range from your website to reviews, sales tips to how not to get ghosted on your email replies. Click each of the headings below to read that tip.
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Saying that 2020 is a year that most of us would like to forget is a statement of the obvious. It’s always easier to look at the negative that’s in front of us, but there have been some bright spots. I’ll agree that finding those bright spots is sometimes hard when the dark cloud looms large. There are always things to be grateful for, if you’ll focus your attention on them. I’m grateful to speak with my 90-year old Dad every morning. Hearing his voice and knowing he’s safe and healthy is a good start to our day. 
After every major event we hear about “the new normal,” but what does that really mean? What is normal? Normal is what feels comfortable. Normal is what feels effortless. Is that really normal? Life isn’t always comfortable or effortless, regardless of what’s going on around us. If there’s anything we can count on, it’s that life will throw us curveballs, usually at the most inopportune time. So why don’t we talk about the new normal when the economy is humming along? Things getting significantly better is a new normal, just as it is when things getting worse. 
Does it feel like every day is the same, or is it just me? Sometimes I forget what day of the week it is, or the date, and no, I don’t think it’s just my age, or suffering from what we like to call “CRS” – Can’t Remember S… (you decide what comes next). I’m just not used to being home this much, and there was more of a variety in my schedule on the road. To be fair, when I was traveling a lot I often didn’t know what day of the week it was, either (CRS?). But this feels different. 
Running a business is like running a marathon
There’s a lot of discussion these days around leadership, and No, this is not a political post. Families need leadership. 
I was interviewed the other day by a reporter for NPR (National Public Radio) and she asked me what the closest parallel to the Coronavirus crisis would be, from my over 25 years around the wedding and events industry. I thought about all of the other crises that I’ve seen come and go, from financial crises to the 9/11 tragedy, and I couldn’t think of anything that comes close to this. For me, the biggest challenge is the uncertainty of the end. With a natural disaster (hurricane, tornado, earthquakes, floods, etc.) it’s easier to see when it’s over, and you can start recovering. Sure, some take longer than others, but you can definitely feel when you’re in the recovery phase. Also, most natural disasters are localized. The results could be devastating for the people directly affected, but other areas can only empathize with what they see on TV.