Blog

Sunk cost bias – is this hurting your business?

Is sunk cost bias holding you back? Are you keeping an underperforming product, service, or employee just because you’ve already invested time or money? In this episode I challenge you to think about whether old investments are preventing you from making smarter decisions for your business—especially when starting fresh could actually move you forward.

Listen to this new 7-minute episode for eye-opening examples and practical ways to recognize (and move past) the sunk cost bias in your business decisions.

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Avish Parashar – What can improv teach us on how to crush apathy in our businesses?

Are you stuck in a cycle of “yes, but” thinking that keeps your business from growing? What if the real challenge to change isn’t resistance, but apathy? How can embracing improv’s “yes, and” mindset empower your team, crush burnout, and spark creativity? In this episode, I explore how recognizing and shifting your mindset can transform engagement in your business, with insights from improv and practical steps for moving from passive acceptance to genuine excitement—even in the face of overwhelm or uncertainty.

Listen to this new episode for practical ideas to spot hidden apathy, empower your people, and use “yes, and” to fuel meaningful change and creativity in your business.

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Avish Parashar – What can improv teach us on how to crush apathy in our businesses?

Are you stuck in a cycle of “yes, but” thinking that keeps your business from growing? What if the real challenge to change isn’t resistance, but apathy? How can embracing improv’s “yes, and” mindset empower your team, crush burnout, and spark creativity? In this episode, I explore how recognizing and shifting your mindset can transform engagement in your business, with insights from improv and practical steps for moving from passive acceptance to genuine excitement—even in the face of overwhelm or uncertainty.

Listen to this new episode for practical ideas to spot hidden apathy, empower your people, and use “yes, and” to fuel meaningful change and creativity in your business.

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Pricing Transparency – why it matters!

Are you scaring away potential clients without realizing it? Are you afraid to list your prices because you think it will hurt your inquiries, while as a consumer you always want to see the price yourself? In this episode, I talk about the power of pricing transparency—not just for budget shoppers, but at all price levels. How can sharing even a range help attract the right clients and save you time in the process? What if being more transparent is the real game-changer for your business?

Listen to this new 9-minute episode for practical advice on balancing transparency, filtering leads, and attracting customers who value what you offer—and can afford it.

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Can you make your own business obsolete before someone does it for you?

Are you holding onto products or services just because they’ve always worked—even if customers aren’t interested anymore? What if trimming the dead weight in your business could make space for more profit, innovation, or just more joy in your day-to-day? In this episode, I explore the importance of constantly evaluating what you offer, being willing to cut what’s not working, and why it’s crucial to stay one step ahead—even if others start copying you.

Listen to this new 6-minute episode for insight on deciding what to keep, what to cut, and how staying proactive can keep your business thriving.

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So, I had a conversation with ChatGPT, no really, I did, and you can hear it! 

How can AI help you, not just someday, but right now do the things you already do, only better or faster? Are you stuck staring at analytics you don’t understand? Is your website’s first impression still speaking to the couples of five years ago? In this episode, I have a conversation with ChatGPT (yes, an actual conversation) on how to use AI as your collaborator to interpret data, refresh your messaging, and become a stronger prompt engineer so you can amplify what’s already working in your business. 

Listen to this new 20-minute conversation I had with ChatGPT for practical ideas on using AI to save time, update your website, and turn confusing data into actionable insights. 

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You’ve been prompting for years!

Are you getting the best results from your clients, employees, or even AI? Have you ever wondered why vague instructions lead to vague outcomes? In this episode, I explore how the way you communicate—whether with people or technology—impacts the results you get. Discover why context, clarity, and details in your input matter, and how they can bring you closer to the answers you need.

Listen to this new 5-minute episode for practical ways to give better direction and improve your outcomes—whether in business, with clients, or using AI.

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People like to buy, they don’t like to be sold to!

Are your wedding clients feeling empowered to make their own choices, or are you unknowingly making them feel “sold to”? What friction are you adding that might be keeping them from saying yes? In this episode, I dig into why offering clear choices and real answers can help clients buy with confidence—rather than running the other way.

Listen to this new 10-minute episode for insight on how to remove buying barriers, answer questions, and turn your approach from salesy to supportive.

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Beth Fox – Confessions of a Gen Z Bride

Are you losing couples before you even have a chance to connect? What if simply answering their first question—how much do you cost—was all it took to keep them from ghosting you? Would you book more show rounds if you made your pricing transparent and reduced the friction for Gen Z clients? In this episode, I share a first-hand account from a Gen Z bride and wedding industry insider about why she ghosted her first venue, what vendors are getting wrong with their first responses, and how follow-up and adding genuine value—not just sales tactics—can turn inquiries into bookings.

Listen to this new episode for insights on how clear communication, upfront pricing, and a personal, helpful touch can set you apart and convert more of today’s couples.

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