Skip to main content
Bonus Episode with Tina Dannel - Wedding Business Solutions Podcast with Alan Berg CSP

Tina Dannel – Pivoting with The Metro – Podcast Transcript

By Blog

Bonus Episode with Tina Dannel - Wedding Business Solutions Podcast with Alan Berg CSPTina Dannel – Pivoting with The Metro

Like many wedding planners, the pandemic threw a wrench into Tina Dannel’s business model. Then along came a 1958 Milk Truck that changed things, for the better. Listen to this episode and hear how The Metro has been a positive pivot for Tina’s wedding business, and how it’s added new opportunities beyond its original intention – a mobile wedding chapel. Read More

Try it because its hard - Wedding Business Solutions Podcast - Alan Berg CSP

Try it because it’s difficult – Podcast Transcript

By Blog

Try it because its hard - Wedding Business Solutions Podcast - Alan Berg CSPTry it because it’s difficult

Are there some things you’re not trying because you think they’re hard? Is it the fear of failure that holds you back, or something else. I think that the harder it is, the more rewarding it is when you succeed. So, what have you already done that you originally thought was hard? What’s on your to-do list that’s just not getting to-done?

Listen to this new 9-minute episode and find out how you can get past the “hard” and on to the “done”! Read More

Should you announce that you're raising your prices? - Wedding Business Solutions Podcast with Alan Berg CSP

Should you announce that you’re raising your prices? – Podcast Transcript

By Blog

Should you announce that you're raising your prices? - Wedding Business Solutions Podcast with Alan Berg CSPShould you announce that you’re raising your prices?

I love getting listener suggestions and this one came from Chuck Johnson. He’s raising his prices (yeah) and wanted to know if he should put the new prices on his website with a disclaimer that they’re going up on a certain date. Want to hear the answer and how you might approach this when you raise your prices (something I addressed on another podcast episode)?

Listen to this new 7-minute episode and find out. Read More

If you're not paying for the product, you are the productYou Get What You Measure! - Wedding Business Solutions Podcast with Alan Berg CSP

If you’re not paying for the product, you are the product – Podcast Transcript

By Blog

If you're not paying for the product, you are the productYou Get What You Measure! - Wedding Business Solutions Podcast with Alan Berg CSPIf you’re not paying for the product, you are the product

I was talking to a speaker friend about all of the free services that exist today, from social channels (Facebook, Instagram, Pinterest, LinkedIn, etc.) to business services like Canva, Animoto, Dropbox, Zoom and more. It’s very tempting to try and use those free services, after all, that’s why they offer a free version. But that can’t be the business model, there has to be a profit model for those services and sites as well. While I might try a new service with a free-trial, I try not to stick with the free versions. There are more features with the paid versions and since I want people paying me for my products and services, it’s only fair that I should pay for the value I get from them. That said, there are times when the free version is enough and lots and lots of people use them. So, that makes you wonder how these companies benefit. Some get enough people that upgrade and pay, and some may not. But, as Tristan Harris (a former Google Design Ethicist) said: “If you’re not paying for the product, you are the product”

Listen to this new 7-minute episode and hear what that quote actually means and it might just change your perspective on what’s really “free”. Read More

Bonus Episode with Glenn Roush - - Wedding Business Solutions Podcast with Alan Berg CSP

Glenn Roush – Scaling a luxury business – Podcast Transcript

By Blog

Bonus Episode with Glenn Roush - - Wedding Business Solutions Podcast with Alan Berg CSPGlenn Roush – Scaling a luxury business

When people think of scaling a wedding or event business, high volume and lower prices often comes to mind. Glenn Roush has scaled his entertainment company, LeForce Event Group, with higher prices, higher quality and targeting luxury weddings and events in and around Dallas, TX. Our conversation ranges from how he got started, with just him as a DJ, to scaling up to over 30 DJs and keeping both the quality and prices up at a high level.

Listen to this new episode and get some ideas on how you can scale your wedding/event business, without sacrificing quality or profits. Read More

Buy It, Rent It, Learn It, Hire for It - Wedding Business Solutions Podcast with Alan Berg CSP

Buy It, Rent It, Learn It or Hire for It – Podcast Transcript

By Blog

Buy It, Rent It, Learn It, Hire for It - Wedding Business Solutions Podcast with Alan Berg CSPBuy It, Rent It, Learn It or Hire for It

Like many of my topics, this came from a conversation I was having with one of my clients, a wedding/event pro, about how he should go about doing Facebook advertising. One option was to hire someone, but the price tag was scaring him. Another was to take courses and learn to do it himself. Yet another was to look for every free or cheap way to figure it out. In this episode I’ll take you through the thought process that I shared with him, so you too can see that it’s not just the cost that matters, it’s also the time it will take you to get the results you want. Just looking at the price can cloud your decision and delay you reaching the ROI you desire.

Listen to this new 9-minute episode and hear how you can make better decisions that lead to clearer decisions and more profits. Read More

How to get the most out of wedding shows - Wedding Business Solutions Podcast with Alan Berg CSP

How to get the most out of wedding shows – Podcast Transcript

By Blog

How to get the most out of wedding shows - Wedding Business Solutions Podcast with Alan Berg CSPHow to get the most out of wedding shows

Like many of my topics, this came from a conversation I was having with one of my clients, a wedding/event pro, about what he should do for an upcoming Wedding Expo. He wanted to stand out, in a good way, and get the most ROI from the show. So, on this new episode, I’ll share with you some of the things I told him, on how you can stand out, catch the attention of an audience that’s literally moving as they are near you, and how you can profit more from Wedding Shows. Whether you’ve done Wedding Expos (formerly called Bridal Shows) before, or not, and whether you’ve gotten a good ROI or not, this episode will give you some food for thought!

Listen to this new 16-minute episode and hear ways you can get the most out of wedding and other tradeshows. Read More

Bonus Episode with Kathryn Hamm - Bonus Episode with Glenn Roush - - Wedding Business Solutions Podcast with Alan Berg CSP

Kathryn Hamm – So Many Pivots – Podcast Transcript

By Blog

Bonus Episode with Kathryn Hamm - Bonus Episode with Glenn Roush - - Wedding Business Solutions Podcast with Alan Berg CSPKathryn Hamm – So Many Pivots

When I first thought about bringing my friend Kathryn Hamm onto the podcast, it was because of her pivot from LGBTQ issues to DEI – Diversity, Equality and Inclusion topics. Well, before we could get to that, she pivoted again! Listen to this episode and hear how she pivoted into the wedding industry from education, to pivoting to DEI and now to being Co-owner of The Cook Political Report with Amy Walter (Kathyrn’s wife). Is your head spinning from the pivots yet? Kathryn is always a pleasure to talk with, and you’re going to pick up some ideas for your business on this episode. Read More

Say Goodbye to your weakest link - Wedding Business Solutions Podcast with Alan Berg CSP

Say Goodbye to your weakest link – Podcast Transcript

By Blog

Say Goodbye to your weakest link - Wedding Business Solutions Podcast with Alan Berg CSPSay Goodbye to your weakest link

There was a TV show in the 2000’s called “The Weakest Link” where contestants tried to not get tossed off by the stern British host. When she told a contestant that they had to go, she said “You are the weakest link… Goodbye!” I was thinking about this the other day and how each of our businesses, or personal endeavors, is only as successful as the weakest link. What are the weak links that are preventing you from achieving more? To which ones should you be saying “Goodbye!”?

Listen to this new 12-minute episode and find out. Read More

Are you investing in your business, or day-trading - Wedding Business Solutions Podcast with Alan Berg CSP

Are you investing in your business, or day-trading – Podcast Transcript

By Blog

Are you investing in your business, or day-trading - Wedding Business Solutions Podcast with Alan Berg CSPAre you investing in your business, or day-trading?

Financial services apps make it very easy to buy and sell stocks, bonds, ETFs and more. That’s great as it levels the playing field for small investors. Some people do what’s called “buy and hold,” intending to keep the investments they buy for a long time. Warren Buffet, the famous “Oracle of Omaha”, and one of the richest people in the world, is known for doing that. Other people buy and sell quickly, looking to turn a fast profit (hopefully). They’re not interested in the fundamentals of the company, its management or long-term strategy. Those are called “day-traders” because they often buy and sell the stocks in the same day. How are you treating your business, as a long-term investment, or are you day-trading?

Listen to this 8-minute episode and find out. Read More

Want to talk? Call 732.422.6362