Podcast Transcripts & Articles

What Have You Failed At Lately?

Does the fear of failure prevent you from trying new things, personally or professionally? The greatest successes in this world were almost always preceded by lots and lots of failures. It’s learning to look at failure as a stepping stone to success that helps us succeed. If we don’t try anything new, we can’t experience new and better results.

Listen to this new 9-minute episode for some ideas that may help you look at failure in a different light. Read More

Are you taking time to work ON your business?

When things are busy, it’s easy to take your eye off other parts of your business and life. But what’s making you busy now is a result of past events and actions. Are you making time to prioritize working ON you business, among the busy-ness?

Listen to this new 5-minute episode for a quick reality-check and, hopefully, some inspiration! Read More

Do you have an owner mentality? 

Whether you own your business or work in it, having an owner-mentality is a recipe for success. Some people do this naturally, some need to be shown the way. Which one are you? 

Listen to this new 9-minute episode for inspiration on having an owner mentality for you and your team.   Read More

Mark Chapman – Are Google Ads for You? 

We’ve had many discussions about social ads and other marketing, but I’ve never had anyone on to talk about Google Ads. So, I asked my friend Mark Chapman, from The I Do Society, to come on and school us on what we should know about Google Ads (and SEO and lots more). Listen to this new episode and get a better understanding, and perspective on how and where you can look for a better ROI (Return on Investment).  Read More

Are you a Digital Immigrant or Digital Native?

I’m a Digital Immigrant! This is not a new revelation, but what may be new to you is to understand how today’s Digital Natives, and the generation coming next are communicating. Are you adapting to them, or are you trying to get them to adapt to you?

Listen to this new, 11-minute episode for a combination dose of reality and rays of hope! Read More

If you could only see what I see!

How is it that two people can look the same thing, and see totally different things? Each of our perspectives come from our collective experiences. People born in different cities, or into different cultures, will often view the same things very differently. Each of us has the Curse of Knowledge, and it’s the same knowledge that can hinder us in the sales process.

Listen to this new, 7-minute episode to get some perspective and clarity on how your customers are seeing you! Read More

Anna Winikka – Pay over time for weddings??

I saw an article recently on The Knot that was talking about how couples are now asking for a pay-over-time feature for their weddings, similar to how they can get that for so many purchases these days. So, I started thinking about who I knew that had expertise in this area, and my friend from my days at The Knot, Anna Winikka immediately came to mind. Her company, Maroo, offers this (and other payment services for wedding & event pros), and on this episode she explains what Pay Over Time is, how it works, and it’ll give you some ideas on how you might make more sales having this in your toolbox. And… listen to the end for a very, very special offer Anna made for my listeners – it’s like free money!  Read More

Are you designing for yourself or your customers?

When you’re designing your website or a marketing piece, are you designing things that you would personally like? Or, are you designing things that your target audience would like. Unless you are the same demographic as your target customer, you may be heading in the wrong direction. And, asking your friends and industry peers may just be looking for “confirmation bias” – learning that what you already know and feel is right.

Listen to this new 14-minute episode for some ideas on how you can learn to look at your site, and your marketing pieces differently, so you can get better results! Read More

Are You Selling With Your Wallet?

When I’m doing sales training, very often I find that some salespeople have trouble asking for a higher price, or an upsell, because they wouldn’t buy those things themselves. Or maybe they’ve never spent that much money on an event, or anything, in their personal lives. They’re selling with their own wallet, instead of letting the customer buy with their wallet.

Listen to this new 10-minute episode for some ideas on how you, and your team, can learn to more comfortably ask for the higher dollar sales, and upsells. Read More