Podcast Transcripts & Articles

Stop asking ‘how are you doing?’

How often do you start a conversation with “How are you doing?” without truly caring about the answer? What if there were better ways to start a conversation that would lead to more meaningful interactions? In this episode, I delve into why this question often falls flat and suggest alternative approaches to improve your engagement with clients. Discover how asking more thoughtful questions can enhance your connections and improve your business interactions.

Listen to this new 6-minute episode for tips on asking better questions that truly matter and create meaningful conversations.

Episode Summary:
In this episode of the Wedding Business Solutions podcast, I delve into why the common question, “How are you doing?” often falls flat in professional interactions. Drawing inspiration from telemarketer calls and Chris Voss’s book “Never Split the Difference,” I explain how this question usually lacks genuine care and serves no purpose. Instead, I suggest more meaningful alternatives like asking, “What’s new and exciting for you?” or “What do you love about what you do?” These questions can foster deeper connections and more productive conversations. Join me as I share practical tips to improve your communication skills and make your interactions more impactful. Read More

Get in the habit of following up now, while it’s quieter!
Is following up on leads falling by the wayside when you’re busy with weddings and events? Are you struggling to maintain that crucial connection with potential clients? In this episode, I discuss techniques to build the habit of following up, and ensuring that you stay on top of leads even during peak seasons.

Listen to this new 6-minute episode for tips on establishing follow-up routines that keep your business thriving, no matter how busy you get.

Read More

Are you still making the phone number required on your contact form?

Are you losing potential leads because your contact form requires a phone number? Do you know the impact this might have on your business? In this episode, I delve into why requiring a phone number can turn away potential clients and how you can adapt to meet modern communication preferences.

Listen to this new 9-minute episode for tips on making your contact forms more inviting and boosting your inquiry rates by making one simple change.

Read More

Don’t make resolutions, take actions!

Are your New Year’s resolutions setting you up for success or failure? Can you break down your goals into actionable steps? In this episode, I discuss shifting from making resolutions to taking focused actions that drive real results. Learn how to prioritize tasks and turn aspirations into daily habits that stick.

Listen to this new 9-minute episode for strategies on making realistic goals, breaking them into achievable steps, and building consistency for lasting success.

Read More

Is the art of networking lost on Gen Y and Gen Z?

Are the younger generations missing out on the benefits of traditional networking, or are they just doing it differently? How can we bridge the gap between generations in professional associations and networking groups? In this episode, I explore these questions and discuss how new approaches to networking can benefit us all, regardless of age.

Listen to this new 7-minute episode for insights on how to successfully network with Gen Y and Gen Z and how to make networking more relational than transactional.

Read More

Elizabeth Solaru – How to start and build a luxury brand!

Are you struggling to connect with luxury clients? Do you know how to position your offerings to make mid-range options more appealing? In this episode, Elizabeth Solaru and I dive deep into the art of targeting luxury clients, pricing strategies, and effective networking techniques. Learn how to use unusual marketing strategies to align your brand with top-tier clients, and find out why it’s crucial to understand your target audience beyond generic customer avatars.

Listen to this new episode for insights on strategic product positioning, networking for high-end markets, and leveraging luxury branding to attract the right clients.

Read More

Are you focused on sales or profits?

Are you caught up in the race to increase sales, or are you strategically focusing on boosting your profits? In this episode, I dive into the importance of understanding the difference between sales and profits. What are the true costs of your services? Are you maximizing profitability on high-demand dates? How can you ensure every dollar contributes to your bottom line? Find out how to shift your mindset from merely keeping the lights on to truly paying yourself first.

Listen to this new 10-minute episode for insights on optimizing your profitability and strategic tips for making the most of every sale.

Read More

Are you ready for engagement season?

Engagement season has kicked off—are you prepared? Do your profiles have recent reviews, and are your photos up to date? How about your website’s content? In this episode, Alan Berg outlines a checklist to ensure you’re ready to capture the influx of newly engaged couples. Don’t let outdated information cost you potential clients. Learn how to present your recent successes, stay current, and keep your first impression fresh and attractive.

Listen to this new 10-minute episode for strategies on updating your online presence and maximizing your engagement season opportunities.

Read More

Beth Sherman – We laughed, we cried… oh yeah, it was the wedding speech!

How do you navigate the art of wedding speeches to ensure they are memorable and engaging? Are your speeches concise and filled with genuine details? Do you know how to incorporate humor effectively without alienating your audience? In this episode, we explore the importance of creating personal connections through storytelling and how to set speakers up for success by considering factors like positioning and mic handling. Dive into practical tips on making every word count and keeping your audience captivated.

Listen to this new episode for insights on crafting authentic, humorous, and impactful wedding speeches while ensuring inclusivity and emotional connection.

Read More

Asking how much doesn’t mean they can’t afford you!

Have you ever considered that when customers ask, “How much do you charge?” it might not be a red flag but rather a common starting point for a conversation? Are you missing out on business opportunities because you don’t provide pricing information up front? In this episode, I explore the importance of transparency in your pricing strategy and how to make sure potential clients understand the value you offer.

Listen to this new 13-minute episode for insights on structuring your pricing to attract the right clients while showcasing the value of your services.

Read More