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Wedding Business Solutions Podcast - Perfect is the Enemy of Profit

Podcast Transcript – Perfect is the enemy of profit

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Wedding Business Solutions Podcast - Perfect is the Enemy of ProfitPodcast Transcript – Perfect is the enemy of profit

I was doing a remote consulting session with a client and I said this phrase: “Perfect is the Enemy of Profit.” It was one of those serendipitous times where we say something we know, we just phrase it in a different way. In this case it was a client who was working on a new website and marketing materials and they were getting caught in the “it’s not ready yet” phase. I think most of us have been there at one time or another. The opposite of that is a sign in Facebook’s offices “Done is better than perfect”. Do you get stuck delaying new products, pricing, services, websites and/or marketing because it’s not quite ready yet – it’s not perfect? Listen to this 8-minute episode and find out how to get unstuck and reap the rewards of those new projects. Read More

Wedding Business Solutions Podcast with Alan Berg CSP - How should you answer the How much do you charge email?

Podcast Transcript – How should you answer the “How much do you charge?” email?

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Wedding Business Solutions Podcast with Alan Berg CSP - How should you answer the How much do you charge email?Podcast – How should you answer the “How much do you charge?” email?

Why is “How much do you charge?” so often the first question that your couples ask? The short answer is that they don’t know what else to ask, because they don’t know how to shop for your product or service. They’ve never needed your products and services before, so they default to asking about price. You need to be prepared to answer this so that you can keep the conversation going, whether you want to give them price yet, or not. Listen to this new episode and hear four ways you can answer the “How much do you charge?” email (or text, or messaging). It’s only 14 minutes! Read More

Wedding Business Solutions Podcast - Will you be having Zoom appointments post-Covid? with Alan Berg CSP

Podcast Transcript – Will you be having Zoom appointments post-Covid?

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Wedding Business Solutions Podcast - Will you be having Zoom appointments post-Covid? with Alan Berg CSPPodcast – Will you be having Zoom appointments post-Covid?

One of the good things to come out of the last year is that many wedding and event pros have learned how to have meetings, and do sales, remotely. But what will you do when it’s safe to meet all of your customers in person again? Will you go back to all face to face meetings, or will you continue to do some, or all of your sales remotely. Listen to this short episode for some thoughts on what you can, and maybe should, be planning to do with your current and future customers. (less than 8 minutes) Read More

Do you need an app for your business? with VenueX for the Wedding Business Solutions Podcast with Alan Berg CSP

Podcast Bonus Dialogue Episode Transcript – Do you need an app for your business?

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Do you need an app for your business? with VenueX for the Wedding Business Solutions Podcast with Alan Berg CSPDo you need an app for your business?

Almost every day my inbox has someone offering to make an app for my business. I’m sure you can relate. So, I started thinking about my clients, wedding and event businesses, like you, and when you might decide that an app is the right way to go, and when a website will do. So, I invited my favorite tech guys, people who’ve designed many apps for wedding and event venues, Abed Elsamna and Hassan Mahmoud, founders of VenueX, to join me for this special Bonus Episode of the Wedding Business Solutions Podcast. (only 18 minutes) Read More

Wedding Business Solutions Podcast - Can you raise your prices now?

Podcast Transcript – Can you raise your prices now?

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Can you raise your prices now?Wedding Business Solutions Podcast - Can you raise your prices now?

I’ve been asked this question for as long as I’ve been in the industry, which is over 25 years. It’s a great question, because every dollar you can raise your prices without giving the customers any more products or services, is additional profit. So, can you raise your prices now? I’m pretty sure you can. Listen to this episode and find out how much more profit can you make! (only 10 minutes) Read More

Wedding Business Solutions Podcast - The difference between branding and your brand

Podcast Transcript – The difference between branding and your brand

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Wedding Business Solutions Podcast - The difference between branding and your brandPodcast – The difference between branding and your brand

I’m sure you know that having a strong brand can help your business stand out. But there’s a difference between how you represent your brand – which is ‘branding’ – and how you express your actual brand. Listen to this new episode and find out how to show your real brand and what makes you unique. (only 11 minutes) Read More

Wedding Business Solutions Podcast - Which is better packages or a-la-carte pricing?

Podcast Transcript – Which is better- packages or a-la-carte pricing

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Wedding Business Solutions Podcast - Which is better packages or a-la-carte pricing?Podcast – Which is better- packages or a-la-carte pricing

For this episode I want to address a question that comes up so often on social platforms as well as in my sales training, speaking and consulting: Which is better- packages or a-la-carte pricing? While no one answer is correct for every business, I want to give you some things to consider when deciding for your business. Read More

Wedding Business Solutions Podcast - Should you have Pricing on your website

Podcast Transcript – Should You Put Pricing On Your Website?

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Wedding Business Solutions Podcast - Should you have Pricing on your websitePodcast – Should You Put Pricing On Your Website?

When it comes to divisive topics, this one is right up there: Should You Put Pricing On Your Website? I chose this so you can hear more than one way to approach this for your business. When I’m doing consulting, sales training and website reviews, this is always one of the subjects we tackle. Read More

Yesterday is heavy… so, put it down!

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We were having our weekly family Zoom call today and my wife shared this saying that she saw online: “Yesterday is heavy… put it down!” What a simple and powerful phrase. It ties in well to one of my prior articles “Lessons to remember in a year to forget” and a webinar “5 Lessons Learned from a Year to Forget.” One of the lessons is that you can’t always help what happens to you, or how it makes you feel, but you can control how long you allow yourself to feel that way. We all carry around our “Victim Card”, and it’s up to us to choose when and where to take them out.

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