I was presenting at an event the other day, and I asked the group to let me know if anyone gets a new lead while we were meeting. A little while later, one gentleman told me a new lead had just come through via email. It was from a university, but a department with which he had never worked. It sounded like a referral, although they didn’t mention that in their email. As he read us all the email, it seemed as though they weren’t shopping around, rather they were checking availability and pricing.
Make their job easier
I asked what the title was of the person who sent the email, and he said she was an Executive Assistant. I suggested that, to me, it seemed as though this probably just got dropped in her lap, and the easier he makes it for her, the faster he’ll get the sale. Read More