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Do you haveneed a strategic plan - Alan Berg, CSP

Kristin Arnold – Do you have/need a strategic plan? – Podcast Transcript

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Do you haveneed a strategic plan - Alan Berg, CSPKristin Arnold – Do you have/need a strategic plan? 

You’ve probably been told that you need a business plan, or a marketing plan, but do you have a Strategic Plan? I asked my friend Kristin Arnold to come on and talk about how a strategic plan is different than those other plans, what it is and why you should have one, regardless of the size of your business. 

Listen to this new episode for insight into strategic planning and two different ways you can go about it for your business. 

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How do you define success - Alan Berg, CSP

How do you define success? – Podcast Transcript

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How do you define success - Alan Berg, CSPHow do you define success? 

I’ve had this one on my list for a while to talk about on the podcast. When I work with businesses, large and small, one of the things I try to find out is how you define your success. It doesn’t matter how I define it, as you’re the one that has to do the work to get there. And when you get there, you want to feel satisfied with wherever that is. Too often we let others define success for us, and then we feel unfulfilled.

Listen to this new 8-minute episode for some perspective on what success can mean for you, and how to tune out the noise.

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Brian Lawrence- Making Your Website ADA Compatible - Alan Berg, CSP

Brian Lawrence – My site is ADA compatible, is yours? – Podcast Transcript

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Brian Lawrence- Making Your Website ADA Compatible - Alan Berg, CSP

Brian Lawrence – My site has enhanced accessibility to visitors with disabilities, does yours?

A while back I had someone on to talk about ADA compatibility for websites, and then… I didn’t do anything about it. Can you relate? So, I asked my friend and website expert, Brian Lawrence, to make my site more accessible. I couldn’t believe how easy it was (for me, since I didn’t have to do it), and how many different features there are, making my site more accessible to people not only with visual impairments but also those with ADHD, epilepsy, and more. So, I asked Brian to come back on to talk about what he did to my site to make it compatible, and how you can get yours checked, for free.

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When should you ask about their budget? - Alan Berg, CSP

When should you ask about their budget? – Podcast Transcript

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When should you ask about their budget? - Alan Berg, CSPWhen should you ask about their budget? 

This is another listener suggestion, this time from Marylee in Connecticut. When should you ask the customer, couple or client about their budget. It’s not an easy answer, as it will be different for different price points, different services (some are easier to explain) and frankly, for each of us. You’ve probably heard me say that since all budgets are made up (credit to Phil. M. Jones for that), they can all be changed.

Listen to this new 9-minute episode for some ideas on how and when to talk about budgets, no matter where you are on the price spectrum.

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Kendra Ramirez - AI for Wedding Pros - Alan Berg, CSP

Kendra Ramirez – AI for Wedding Pros – Podcast Transcript

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Kendra Ramirez - AI for Wedding Pros - Alan Berg, CSPKendra Ramirez – AI for Wedding Pros

I met Kendra at the WedProCon conference where she was speaking about AI – Artificial Intelligence, and how wedding pros can use it… and I just had to have her on the podcast to talk to you. Of course, we discuss ChatGPT, but also some other cool tools that you can use to help you with content creation, images, video editing and much more.

Listen to our conversation and get some ideas on how you might use AI in your wedding/event business. I know I got some ideas that I’m already using!

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Have you resolved to stop making resolutions? - Alan Berg, CSP

Have you resolved to stop making resolutions? – Podcast Transcript

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Have you resolved to stop making resolutions? - Alan Berg, CSPHave you resolved to stop making resolutions? 

Now that it’s February (when this first aired), have you made and broken your New Year’s resolutions already? Did you make any? I don’t, because I don’t wait for the beginning of the year to commit to what I want/need to do. Do you need a milestone date to get started? Or, do you just need accountability to what you want to achieve?

Listen to this new 7-minute episode for a little perspective on resolutions and how they relate to your getting to the things that you want to do.

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Is your email signature helping or hurting? - Alan Berg, CSP

Is your email signature helping or hurting? – Podcast Transcript

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Is your email signature helping or hurting? - Alan Berg, CSPIs your email signature helping or hurting?

This episode was prompted by paying attention to some of the many email signatures I see every day. Sometimes we don’t pay any attention to them (especially if it’s someone we already know). There were a few times, just this week, where I wanted to know more about the person sending the email (either to do research, or add them to my CRM, etc.) and I found it to be a lot harder than it should have been. Adding unnecessary friction is a good way to alienate your customers.

Listen to this new 7-minute episode to get some ideas on what to add, delete and look for in yours and other people’s email signatures, to make them more useful and professional.

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Should we care what the color of the year is? - Alan Berg, CSP

Should we care what the color of the year is? – Podcast Transcript

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Should we care what the color of the year is? - Alan Berg, CSPShould we care what the color of the year is?

I just saw the big announcement… the Pantone color of the year is Peach Fuzz! <cue the sound of crickets> Does that matter to your business and should you care? If you’re in the color business – flowers, linens, fashion, invitations, lighting, décor… then yes. Should the rest of us care? Maybe.

Listen to this new 6-minute episode for more some thoughts on the color of the year and what you might want to focus on next year and beyond.

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Alan Katz – Scaling from 1 wedding to thousands! – Podcast Transcript

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Alan Katz – Scaling from 1 wedding to thousands!

I’ve known Alan Katz for years and I love the story of how he got started doing a friend’s wedding, and has parlayed that to a company that does almost 2,000 ceremonies each year! You’ll also hear how he’s deepened his niche with other related services and how he’s been able to get thousands of reviews. Oh, and Alan Katz is the one who told me to end every email with a question… something that I credit him in my book “Why don’t they call me?”

Listen to our conversation for some inspiration on how you can expand your niche, become more useful and invaluable in your market, and the go-to when someone needs what you do.

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What's a fake lead? - Alan Berg, CSP

What’s a Fake Lead? – Podcast Transcript

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What's a fake lead? - Alan Berg, CSPWhat’s a Fake Lead?

I’ve been having quite a few one-on-one conversations with clients and folks in the industry about fake leads. I also see many social posts about this and I’m often tagged and pulled into the conversation. And since you can’t hear my one-on-one conversations, I thought I’d address it here, as most of those conversations are very similar.

Listen to this new 10-minute episode for a different perspective on what is and isn’t a fake lead, and what you can do to improve your conversion, and outlook.

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