5 Reasons They Leave Your Website in 5 Seconds

By Blog, Uncategorized

Whether it’s couples shopping for their wedding, or you shopping for whatever you need, there are some websites that make us want to get comfy and look around – and others that make us rush to the BACK button. Is your website inviting, or is it chasing away the very people you’re trying to attract?

By the time they get to your website, they might already know a little about you; whether it’s from your profile on WeddingWire, social media, or a referral from another wedding/event pro. Don’t waste that foundation by doing some of the very things that make you want to leave a site – quickly!

Here are 5 reasons prospects might be leaving your website, in 5 seconds: Read More

Are You Living Inside Your Comfort Zone?

By Blog, Uncategorized

When’s the last time you were outside your comfort zone? Last year? Last week? Today? We spend most of our time inside our comfort zones. Unless you’re an adrenaline-junkie, you can’t spend every day on the wild-side. That said, if you’re not pushing yourself, you’re putting a cap on your abilities and your success. None of us know what we’re capable of, until we try something new. It doesn’t have to be something big. You don’t have to go bungee-jumping off a bridge in New Zealand, or skydiving. For some it’s trying a new food. For others it’s learning a new skill.

Can you raise your prices?
When is the last time you raised your prices? I’ll bet it seemed a little scary, didn’t it? What if they all say, “No” to the new price? But then, when the first customer says, “Yes” to your new rate, it suddenly doesn’t feel so scary. Fear of the unknown is natural. If you’re not feeling a little uncomfortable about your new rates, they might not be high enough. A little price resistance shows you that you’re probably at a good level. As long as enough people are saying “Yes” to fill your calendar, or at least your most popular dates, then you’re probably in a good place. If everyone is saying “Yes”, without much resistance, then go higher. Read More

Get The Most Bang For Your Buck – Exploring Your ROI

By Business, Uncategorized

Understanding and measuring the Return On your Investment will help you understand your business and take it to the next level.

If you’re like many wedding and event pros, it was your creativity that brought you into the industry, not your business acumen. To be successful, you need both. Once you decide to sell products or services, you need to develop your business skills and an understanding of the many ways to measure your success.

Any good financial advisor or consultant will tell you that it’s not what you make, it’s what you keep that matters. In the early years of your business, you should plow back much of your profits (if you have any) into growing your business. A growing business should invest 10%-15% of its anticipated sales into marketing and advertising—not 10%-15% of their actual sales; the higher sales number that they’re trying to achieve. Then, once you’ve gotten there, you can lower that percentage to maintain your sales. Read More

It’s Not What You Want, it’s What Your Customers Want

By Blog, Uncategorized

I was doing sales training the other day and I noticed that one of the sales reps was using the word “I” too much. I was trying to teach her to have a better digital conversation. She wanted to get the prospect on the phone, because it would be better for her to find out more about what they needed. I can’t disagree with the logic, but the reality is that if they had wanted to talk on the phone, they would have called you! So, if you hear yourself saying “Well, I’d like to schedule a time to talk with them” or “I’d like to get them in for a meeting/tour”, it’s time to pause. Read More

Don’t Blow Today’s Sale for a Bigger One

By Blog, Uncategorized

I was presenting at an event the other day, and I asked the group to let me know if anyone gets a new lead while we were meeting. A little while later, one gentleman told me a new lead had just come through via email. It was from a university, but a department with which he had never worked. It sounded like a referral, although they didn’t mention that in their email. As he read us all the email, it seemed as though they weren’t shopping around, rather they were checking availability and pricing.

Make their job easier
I asked what the title was of the person who sent the email, and he said she was an Executive Assistant. I suggested that, to me, it seemed as though this probably just got dropped in her lap, and the easier he makes it for her, the faster he’ll get the sale. Read More

Whose Vision of Success Are You Living?

By Blog, Uncategorized

As I travel from conference to conference, event to event, I often hear wedding pros talking about different speakers and well-known industry people. They often debate the success of that person; but, hang on – who are we to debate someone else’s success? Success, as with beauty, is in the eye of the beholder. Each of us gets to define our success. For some, it’s a monetary value. For others, it’s quality time with family.

Choose your own benchmark
The key is that no one can really tell you if you’re successful, or not. Only you can determine that, using your own benchmark. A problem I see, all-too-often, is when I see someone trying to achieve what they perceive to be someone else’s success. It may be trying to do a certain number of weddings or events, or reaching a certain dollar value of sales. Read More

You Can Teach An Old Dog New Tricks

By Blog, Uncategorized

I’m just getting back from another successful Wedding MBA conference, and I was reflecting on the many, many conversations I had with wedding pros, like you. A common theme was that it would be so much easier if brides and grooms would just get on the phone with you. Many wedding pros were reminiscing of the days when your phones were ringing off the hook with inquiring couples – and that’s when I popped your nostalgia bubble. In the digitally connected world we live in, while there is an occasional phone inquiry, most of your initial contact comes via email, text or a contact form.

Don’t be in a rush to change the format
The mistake that I see so many of you making is to try to change from a digital conversation, to a phone call or appointment, too quickly. Had they wanted to talk on the phone, they would have called you (or asked you to call them in their message). Had they wanted to schedule an appointment (whether in person, on the phone or virtually), they would have asked for one. I’m not saying you shouldn’t try to schedule a phone call or meeting, just don’t do it too quickly. Read More

What’s a Good ROI?

By Blog, Uncategorized

Return On InvestmentIf you’re like many wedding and event pros, it was your creativity that brought you into the industry, not your business acumen. To have a successful business, you need both. There are lots of hobbyists who are very creative. Once you decide to sell your products or services, you need to develop your business skills and an understanding of the many ways to measure your success. Read More

What Crossword Puzzles Can Teach Us About Life and Business

By Blog

Crossword puzzles are my diversion. I do one almost every day. It’s both a brain stimulant and meditation for me. When I’m doing a puzzle my mind is focused, not wandering or multi-tasking. What’s your diversion? For some of you it’s Sudoku, or maybe a game on your phone or tablet. For others it may be yoga, or reading a book.

As my family and I live in the New York area, I get The New York Times delivered daily. I rarely get to read more than a few articles in a day, while eating breakfast, and I can get the same news on my NYTimes iPhone app. I get news alerts on my phone, so I’m up to date on the latest in world happenings. I find that reading the actual newspaper, as with reading a physical book, is a different experience than reading on a screen. Read More

The Problem Lies Between the Keyboard and the Chair

By Blog, Uncategorized

I’m a happily married man. So, when something goes wrong, it’s always my fault. That may sound like a joke, but accepting responsibility when there’s a problem is a major step towards getting past it. Rather than trying to find blame, we try to find solutions. Chapter 15 of my new sales book is even titled “Do you want to be happy, or right?” I’ve often said that I’d rather be happy, and successful, than right. Proving to my wife (or a customer) that they’re wrong, never works out well. Read More

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