Podcast Transcripts & Articles

How can you be authentic in an AI world?

Are you giving AI enough of your own voice to create content that genuinely reflects who you are? What steps can you take to make sure the results you get from AI aren’t just generic, but uniquely yours? In this episode, I dig into how to use AI as a tool—starting from your website text, emails, and even telling stories out loud—to help you create personalized, authentic content that stands out. What if learning to personalize and really “teach” your AI could take your authenticity to the next level?

Listen to this new 10-minute episode for practical ways to make your AI-powered content authentic and uniquely “you”—and learn why giving more context and personalizing your tools will help you stand out.

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Lester Young – Smart Goal Setting

What would your business look like if you removed all your self-imposed limitations? Are your goals based on your possibilities or your fears? What if you stopped focusing on the “what” and started with the “why”? In this episode, I talk with Lester Young about how powerful a mindset shift can be for goal setting, why your goals should start with clarity and vision (not just numbers), and how to keep yourself anchored even when business (or life) throws you off track.

Listen to this new episode for practical strategies to overcome limiting beliefs, create focused and meaningful goals, and build the mindset that drives consistent progress—one step at a time.

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You can’t motivate in the negative

Are you leading your team by reminding them of what not to do, or are you focusing on what you want to achieve together? Do negative approaches hold you back from moving forward after setbacks? In this episode, I dig into why positive motivation is the key for yourself and your business, share lessons from my experience, and hint at practical ways to get past sunk costs and focus on winning together.

Listen to this new 7-minute episode for guidance on choosing positive motivation, moving past failures, and leading your team forward, no matter the challenges.

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Brian Lawrence – Answer Engine Optimization

Is your website truly speaking the language of AI, or are you getting lost in translation? What happens when couples use AI to search for wedding pros—are you coming up as the answer, or is your competitor? In this episode, I dive into how the way we search has changed, why it’s not just about traditional SEO anymore, and what practical steps you can take to help AI understand your business accurately. Learn how a simple page hidden from your navigation could be the game-changer in your online visibility, and why regularly updating your reviews and fresh content matters more than ever.

Listen to this new episode for practical tips on making your website AI-friendly, creating an AI-focused resume page, and boosting your findability as search keeps evolving.

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More leads is not your goal!

Is more always better when it comes to leads? What would happen if you focused on quality over quantity, and spent more time following up with the inquiries you already have, rather than trying to get even more? In this episode, I challenge you to reconsider your goal: are you drowning in leads but struggling with conversion? I’ll hint at smarter ways to qualify inquiries, use technology for better follow-up, and look in the mirror before blaming your sources. What if better conversion—and not sheer volume—was actually the key to your success?

Listen to this new 9-minute episode for a practical perspective on how smarter follow-up and better conversion can help you get more business from the leads you’re already getting.

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The goal isn’t to finish, the goal is to begin

What’s stopping you from starting that new project or habit? Are you setting your sights too far ahead, worrying about the finish line instead of taking your first step? In this episode, I explore how progress is built one action at a time, and why focusing on getting started unlocks personal and business growth. What would happen if you let go of perfection, and allowed yourself to be a beginner more often?

Listen to this new 8-minute episode for motivation, practical examples, and a challenge to take one small step toward your next big goal—today.

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Dana Bahr – Marketing with Pinterest now!

Are you relying on Instagram for wedding leads, while your ideal clients are flocking to Pinterest for inspiration? Wondering how you can turn your real-life wedding work into content that lasts longer and brings in more qualified leads? Curious about how Pinterest trends and search behavior can help you stand out and book more couples? In this episode, I dive into how to harness Pinterest as a search engine, repurpose your best content for lasting visibility, and use analytics and timing—not just volume—to connect with couples where they’re planning their big day.

Listen to this new episode for practical strategies on building long-term visibility, using Pinterest trends to your advantage, and making every post work harder for your wedding business.

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Why is it still so hard to find a phone number these days?

Are you unintentionally making it difficult for potential clients to contact you? What happens when someone wants to reach you urgently, but can’t find a phone number or email—do they just move on? In this episode, I share real examples and insights on why accessibility matters and how simple changes, like displaying your phone number or streamlining your contact form, can make all the difference in winning or losing business.

Listen to this new 7-minute episode for practical ideas on making it easier for your customers to reach you—so you never miss out on a great opportunity.

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Well, that didn’t go according to plan!

What have you tried lately that didn’t turn out as you hoped? Are you holding back on a new idea because you fear it won’t work? In this episode, I share my own story about taking chances, learning from things that didn’t work, and why the real failure is not trying at all. What could happen if you stopped waiting and started taking action—even if you don’t have all the answers?

Listen to this new 5-minute episode for a dose of encouragement to try something new, embrace detours, and take the first step toward the results you want—even if they’re not guaranteed.

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Allison Shapira – AI for the Authentic Leader

Can AI make you sound more human? Can you use technology to connect authentically—without turning into a robot? In this episode, I share lessons from Allison Shapira’s new book and our conversation about striking the right balance between efficiency and genuine connection. Are you using AI to amplify your authentic voice, or are you leaving the human touch behind? What are the boundaries we need to draw so our communications—whether wedding vows or emails—stay personal and impactful in the age of AI?

Listen to this new episode for practical ways to make AI work for you without losing authenticity, and hints on how small businesses can use tech to build stronger, more empathetic client relationships.

Allison Shapira is an executive advisor, Harvard lecturer, keynote speaker, and bestselling author who helps senior leaders communicate with confidence, clarity, and authenticity in high-stakes moments. Since 2003, she has advised leaders from prime ministers to Fortune 50 executives, designing communication programs that build trust and drive results. An adjunct lecturer at the Harvard Kennedy School, her work has been featured in The Wall Street Journal, Bloomberg, The New York Times, and Harvard Business Review. She is the author of Speak with Impact and AI for the Authentic Leader. Read More