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Wedding Business Solutions Podcast with Alan Berg CSP - Sell the Outcome to get the Income

Sell the Outcome to get the Income – podcast transcript

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Wedding Business Solutions Podcast with Alan Berg CSP - Sell the Outcome to get the IncomeSell the Outcome to get the Income

I got an email that had the words ‘income’ and ‘outcome’ in the subject line and that was the spark for this episode. In my sales training and speaking I always say that you should be selling the results of hiring you, not your list of services. Listen to this 9-minute episode and see how changing what you talk to your couples and customers about can lead to more bottom line profits for you! Read More

Wedding Business Solutions Podcast with Alan Berg CSP - The many sides of the word Why

The many sides of the word Why – podcast transcript

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Wedding Business Solutions Podcast with Alan Berg CSP - The many sides of the word WhyThe many sides of the word Why

Asking “why” is a great way to learn more, except of course if it’s your 4-year old asking “why” repeatedly! But there are many ways to interpret “why”, including “why not?” or “why should I?” In this 7-minute episode I’m going to help you see the many ways to look at the word “why” and show you which versions can help you and your customers the most. Read More

Wedding Business Solutions Podcast with Alan Berg CSP - The Pivot Series with Rob Ferre

Ron Ferre – His Pivot Within The Events Industry – podcast transcript

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Wedding Business Solutions Podcast with Alan Berg CSP - The Pivot Series with Rob FerreRob Ferre – His Pivot Within The Events Industry

For my Series: ”The Pivot” I’m inviting wedding and event pros to come and talk about how and why they made their pivots, into the industry, out of the industry and within the industry. For this episode, I invited my good friend, and fellow speaker, Rob Ferre, to talk about his pivot from being a wedding and event DJ, to MC, game show host and more. Rob is still doing weddings and events, but he’s also finding a new niche to supplement his event work. Listen to this new bonus dialogue episode for ideas on how you can find your pivot. Read More

Wedding Business Solutions Podcast with Alan Berg CSP - The answer is Yes. Now, what was the question?

The answer is Yes. Now, what was the question? – Podcast Transcript

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Wedding Business Solutions Podcast with Alan Berg CSP - The answer is Yes. Now, what was the question?The answer is Yes. Now, what was the question?

This is a quote I read on the Forbes.com website by Micah Solomon – “The answer is Yes. Now, what was the question?” It’s such a powerful way to approach the customer experience. However, too often people’s first reaction is to say “no”, or to resist anything that’s outside your normal procedures. “No” can be a powerful word in sales, but in the customer experience you want to default to “yes” whenever possible, and even sometimes when the ‘yes’ the customer wants isn’t possible. Listen to this 12-minute episode and find out how to have less confrontation and happier customers. Read More

Wedding Business Solutions Podcast with Alan Berg CSP - What's your elevator pitch?

What’s your elevator pitch? – Podcast Transcript

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Wedding Business Solutions Podcast with Alan Berg CSP - What's your elevator pitch?What’s your elevator pitch?

I was consulting with a client and his sales team the other day and I asked them to tell me, in 7 seconds or less, what it is that they do. After stumbling over their words they realized that they couldn’t do it. It’s called an ‘elevator-pitch’ because the theory is that you have to be able to explain to someone what you do, while in an elevator, before they get to their floor. Many people think that their elevator-pitch can be 30 seconds. That’s way, way too long. Listen to this 9-minute episode and find out how to craft your elevator pitch so you’ll be ready, whether at a wedding show or on line at the grocery store when someone asks “What do you do?” Read More

Wedding Business Solutions Podcast The Niche Series - Nil Saltuk - Weather or Not

The Niche Series – Nil Saltuk on her unique niche, Weather or Not – Podcast Transcript

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Wedding Business Solutions Podcast The Niche Series - Nil Saltuk - Weather or NotThe Niche Series – Nil Saltuk on her unique niche, Weather or Not

Nil Saltuk has created a unique niche within the wedding and event world, providing products for inclement weather. In this new episode for my series “The Niche”, Nil and I discuss how she created her niche, or rather how it came to her. All of us are presented with opportunities, not all of us have the vision to see them, or the will to capitalize on them. Listen to this new episode and hear how you can capitalize on the opportunities that come your way, so you can carve out your own niche! Read More

Wedding Business Solutions Podcast with Alan Berg CSP - It's not the new normal, it's the next normal

It’s not the “new normal”, it’s the “next normal” – podcast transcript

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Wedding Business Solutions Podcast with Alan Berg CSP - It's not the new normal, it's the next normalIt’s not the “new normal”, it’s the “next normal”

In my over 25 years in and around the wedding and event industry I’ve seen a lot of ups and downs. We’ve survived economic downturns, the 9/11 tragedy, the housing crash and now the pandemic. Some of you have been around for all of these, and some of you got in later. Every time there’s a downturn there’s talk about the “new normal.” The thing is that it’s not just a new normal it’s the next normal. Listen to this 11-minute episode and see what I mean and how you can use this to gain a new perspective. Read More

Wedding Business Solutions Podcast with Alan Berg CSP - Are you selling the what or the why?

Are you selling the “what” or the “why”? – Podcast Transcript

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Wedding Business Solutions Podcast with Alan Berg CSP - Are you selling the what or the why?Are you selling the “what” or the “why”?

One question I get asked over and over in my consulting and sales training is how to stand out and show how you’re different than your competitors. However, when I dig into how you’re presenting yourselves, I see a lot of the same things. You’re selling ‘what’ you do and not ‘why’ they should hire you. Very often I can take someone’s web page or marketing piece, remove that company’s name and replace it with a competitor’s, and that competitor can fulfill everything written. So, want to know how to sell your ‘why’?

Listen to this 10-minute episode and find out. Read More

Wedding Business Solutions Podcast Bonus Episode with Ron Ruth and Alan Berg CSP

Ron Ruth – Customer Service or Customer Experience? – Bonus Dialogue Episode

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Wedding Business Solutions Podcast Bonus Episode with Ron Ruth and Alan Berg CSPRon Ruth – Customer Service or Customer Experience? – Bonus Dialogue Episode

For this bonus episode I invited my good friend Ron Ruth to join me to talk about the customer experience. Through Ron’s speaking and training, and his lifelong addiction to all things Disney, Ron has some great perspective on how you can create a better experience for your couples and customers, right from the start. Join us for this discussion that was so compelling, there’s going to be a part II later! Read More

Wedding Business Solutions Podcast with Alan Berg CSP - It's my fault!, whew, that feels good

“It’s my fault!”, whew, that feels good – Podcast Transcript

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“It’s my fault!”, whew, that feels good

Wedding Business Solutions Podcast with Alan Berg CSP - It's my fault!, whew, that feels goodMany wedding and event pros think that taking responsibility for mistakes, especially those out of their control, makes them seem weak. That couldn’t be further from the truth. Accepting responsibility is actually a sign of strength. After all, when you’re the customer, do you like businesses to pass the buck or try to lay blame on you when things go wrong? I’ll bet you don’t. Read More

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