Podcast Transcripts & Articles

Are you using Auto-Replies or Out of Office messages?

Are your auto-replies costing you potential clients? Do your out-of-office messages set unrealistic expectations? In this episode, I delve into the importance of timely responses and how setting the right expectations can be the difference between gaining and losing customers. Learn how to craft auto-replies that are both friendly and efficient, ensuring you never miss out on future business.

Listen to this new 8-minute episode for insights on how to optimize your autoresponders to enhance customer satisfaction and boost your business.

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Has what I’m being asked changed much over the years?

Over the years, have the challenges you’re facing as a wedding professional evolved, or are they remarkably consistent? How has technology affected the way you handle the same age-old business issues? In this episode, I delve into the timeless nature of the industry’s core problems and offer insights into how new technologies offer new solutions without changing the essence of what needs to be addressed.

Listen to this new 7-minute episode for insights on how to adapt to technological changes while focusing on the enduring fundamentals of your wedding business.

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Jonathan Bryans – Weddings in Ireland aren’t only for the Irish

Ever wonder makes Ireland one of the top destination wedding spots? In this episode, we sit down with Johnny Bryans from weddingsonline to answer those burning questions. Why do so many couples choose Ireland for their big day? What are the legalities you need to know? How can wedding planners offer their clients an unforgettable Irish experience? Whether you’re looking to expand your business or planning your dream wedding, this episode is packed with the insights you need to make it a reality.

Listen to this new episode for expert tips on crafting a magical destination wedding in Ireland.

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Will Hegarty – The origin of Wedding MBA

Attending conferences can transform the way you approach your business. Are you leveraging conferences for unexpected benefits? Are you open to learning from different markets? In this episode, we delve into the incredible opportunities that conferences like the Wedding MBA offer for growth, networking, and staying current in an ever-evolving industry. Is it time you registered early and saved with a special coupon? Explore how industry leaders maintain their passion and adapt to changing trends, and discover how you can do the same.

Listen to this new episode for insights on maximizing the value of attending conferences and the unique opportunities they present for burgeoning and established professionals alike.

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Learn to handle hard better!

What challenges are you avoiding because they seem too difficult? Are there tasks you’re hesitant to start because they’re tough? In this episode, I delve into the importance of embracing hard tasks and how mastering them can lead to personal and professional growth. I share insights inspired by Duke women’s basketball coach Kara Lawson’s powerful message about handling hard better.

Listen to this new 6-minute episode for valuable lessons on pushing through challenges and achieving satisfaction from overcoming obstacles.

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Are you rejection proof?

What does rejection really mean to you? Do you take it personally when a potential client says no? Are you holding yourself back from opportunities because you’re afraid of hearing that dreaded word? In this episode, I delve into the insights from the book *Rejection Proof* by Zhi Zhang Jiajiang and discuss how shifting your perspective on rejection can transform not just your sales tactics, but your entire mindset.

Listen to this new 7-minute episode for strategies on overcoming your fear of rejection and turning it into a powerful tool for success.

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Beth Z, your Nerdy Best Friend – Virtual Voice, is it the real you?

Are you leveraging the power of AI to enhance your wedding business? Are you keeping up with the latest tools that could save you time and generate more personalized content? In this episode, I dive into a fascinating discussion with Beth Z about using AI voices and content creation tools. We explore the intricacies of voice cloning, ethical considerations, and practical applications that can revolutionize your workflow while staying authentic.

Listen to this new episode for innovative tips on using AI to efficiently create engaging content and stay ahead in the wedding business industry.

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Why do they still ask “How Much” first?

Do you find yourself frustrated when potential clients ask about pricing upfront? Are you curious why they don’t inquire about the value you bring to their special day first? In this episode, I break down why “How much?” is often the first question and how your response can make or break the sale. Learn ways to demonstrate your unique value before discussing pricing.

Listen to this new 8-minute episode for insights on transforming price inquiries into meaningful conversations about value and results.

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What are you doing to fill holes in your calendar?

Do you know how to fill last-minute cancellations or unbooked dates? Are discounts necessary to attract last-minute bookings, or is there a better way? In this episode, I discuss strategies to attract couples booking closer to their event date and share how to market these openings effectively without sounding desperate.

Listen to this new 6-minute episode for tips on marketing unbooked dates and adding value without resorting to discounts.

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Mark Chapman – Is your contact form hurting your business?

Have you ever considered if your contact form is turning potential clients away? Are you making it too difficult for couples to get the information they need? In this episode, we dive into the importance of optimizing your contact forms and landing pages to ensure they are user-friendly. We discuss tips and strategies to increase conversions, including the wording on buttons and the placement of forms on both desktop and mobile.

Listen to this new episode for actionable insights on crafting effective contact forms and landing pages your clients will appreciate.

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