Alan Katz – Scaling from 1 wedding to thousands!
I’ve known Alan Katz for years and I love the story of how he got started doing a friend’s wedding, and has parlayed that to a company that does almost 2,000 ceremonies each year! You’ll also hear how he’s deepened his niche with other related services and how he’s been able to get thousands of reviews. Oh, and Alan Katz is the one who told me to end every email with a question… something that I credit him in my book “Why don’t they call me?”
Listen to our conversation for some inspiration on how you can expand your niche, become more useful and invaluable in your market, and the go-to when someone needs what you do.