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Bonus Episode with Brandee Gaar - Wedding Business Solutions with Alan Berg CSP

Brandee Gaar – the rise and fall of Clubhouse – Podcast Transcript

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Bonus Episode with Brandee Gaar - Wedding Business Solutions with Alan Berg CSP

Brandee Gaar – the rise and fall of Clubhouse

Have you tuned into or participated in any Clubhouse room? Do you even know what Clubhouse is? (hint: it’s another social platform). I had been invited to be on Clubhouse as a presenter, including by Brandee Gaar, who also has a popular podcast: “She Who Dares”. Clubhouse seemed to come out of nowhere and take off last year in the wedding industry. So, when Brandee asked me to host a bi-weekly room on her Morning Show for Wedding Shows I said Yes. But then I wondered what would happen when weddings started up again, and wedding pros got busy. Join Brandee and I as we discuss the future of Clubhouse for wedding pros. Read More

You Get What You Measure! - Wedding Business Solutions Podcast with Alan Berg CSP

You Get What You Measure! – Podcast Transcript

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You Get What You Measure! - Wedding Business Solutions Podcast with Alan Berg CSPYou Get What You Measure!

A client called one day and asked me how many calls I used to require my sales reps to make, when I was VP of Sales at The Knot. I told him that I didn’t give them a target of phone calls to make, because I didn’t want phone calls, I wanted sales. I told him that you get what you measure. What are you measuring? Are you paying attention to the right metrics, or getting distracted by things that don’t align with what you’re trying to achieve?

Listen to this new 11-minute episode and get a clearer picture of things you might want to be paying attention to. Read More

Wedding Business Solutions Podcast with Alan Berg CSP - Are you doing transactions or building a business?

Are you doing transactions or building a business?

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Wedding Business Solutions Podcast with Alan Berg CSP - Are you doing transactions or building a business?Are you doing transactions or building a business?

Every wedding or event sale involves a transaction, but doing transactions is not the same as building a business. What’s the difference? A lot depends upon whether you’re just focusing on today, or if you also have your eye on the future, and what you want that future to look like. Listen to this 9-minute episode and get a clearer view of your business’ future. Read More

Bonus Wedding Business Solutions Podcast Episode with Bill Zaruka and Alan Berg CSP

Bill Zaruka – Scaling Wedgewood Weddings from 1 venue to over 40 venues – podcast transcript

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Bonus Wedding Business Solutions Podcast Episode with Bill Zaruka and Alan Berg CSPBill Zaruka – Scaling Wedgewood Weddings from 1 venue to over 40 venues

When I first met and started consulting and doing training for Wedgewood Weddings in 2012, they had about a dozen venues in Northern and Southern California. Nine years later they have over 40 venues in 6 states, and counting (I just saw a notification that they’ve picked up two more after our recording). They’ve carved out a great niche with their all-inclusive model for their venues. When they open or acquire new venues, they use the same, proven packages. Some businesses have different models in different areas. Bill Zaruka and his team have proven that their strategy works all over the country. Yes, each venue is unique, but that doesn’t mean you can’t use the same package strategy.

Listen to this new episode and learn some ways you can scale your business. Read More

Wedding Business Solutions Podcast with Alan Berg CSP - How Do You Reply to Negative Reviews?

How Do You Reply to Negative Reviews?

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Wedding Business Solutions Podcast with Alan Berg CSP - How Do You Reply to Negative Reviews?How Do You Reply to Negative Reviews?

If there’s one thing that gets wedding and event pros riled up it’s getting a less-than-positive review, especially your first one. I get frantic phone calls, emails and messages looking for help and guidance when that happens. Besides slowing down and taking a deep breath, there really is a better way to handle these situations. Take a deep breath and listen to this 19-minute episode and find out. Read More

Wedding Business Solutions Podcast with Alan Berg CSP - What is luck

What is luck? – Podcast Transcript

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Wedding Business Solutions Podcast with Alan Berg CSP - What is luckWhat is luck?

Are some people really luckier than others, or is there something you can do to improve your luck? Much of what you see that looks like luck from afar really isn’t. As the Roman philosopher Seneca said: “Luck is what happens when preparation meets opportunity.” So, what can you do to be luckier? Listen to this new 8-minute episode and find out. Read More

Wedding Business Solutions Podcast with Alan Berg CSP - Bonus Episode with Ron Ruth Part II

Ron Ruth – Customer Service or Customer Experience? Part II – Podcast Transcript

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Wedding Business Solutions Podcast with Alan Berg CSP - Bonus Episode with Ron Ruth Part IIRon Ruth – Customer Service or Customer Experience? Part II – New Bonus Dialogue Episode

We had such a spirited discussion that I invited my good friend Ron Ruth to join me again, to continue our talk about the customer experience. Through Ron’s speaking and training, and his lifelong addiction to all things Disney, Ron has some great perspective on how you can create a better experience for your couples and customers, right from the start. If you didn’t hear Part I, you can find it here. Enjoy! Read More

Google analytics – there’s only 3 things I watch – Podcast Transcript

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Google analytics – there’s only 3 things I watch

Every time I open Google Analytics, whether to see the reports on my websiteWedding Business Solutions Podcast with Alan Berg CSP - Google analytics - There's only 3 things I watch, or on one of yours, I see so many points of data that neither you nor I will ever need. It’s not that the data isn’t interesting, it’s that you can’t do anything with the information. Want to find out the only 3 points of data that I really pay attention to, and why you should to? Listen to this 14-minute episode and find out. Read More

Wedding Business Solutions Podcast with Alan Berg CSP - What do couples really think of the way you discuss or display pricing?

What do couples really think of the way you discuss or display pricing? – Podcast Transcript

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Wedding Business Solutions Podcast with Alan Berg CSP - What do couples really think of the way you discuss or display pricing?What do couples really think of the way you discuss or display pricing?

I got a Facebook message from a wedding band owner, John LaPalomento, with a link to a Reddit post (bit.ly/3blWdZA) with someone complaining about how hard it is to get pricing for their wedding. The post, with over 270 comments, gives some very good insight into what couples think about how wedding and event pros talk about and display pricing on your websites. Listen to this 11-minute episode and hear some of the highlights, so you can tweak what you do. Read More

Wedding Business Solutions Podcast With Alan Berg CSP - Shep Hyken on Customer Service

Reducing the Friction – Shep Hyken on Customer Service – Podcast Transcript

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Wedding Business Solutions Podcast With Alan Berg CSP - Shep Hyken on Customer ServiceReducing the Friction – Shep Hyken on Customer Service

Too often we put obstacles in our customers’ way and add friction to the sales process. Join me for a great discussion with my good friend, and fellow member of the National Speakers Association, Shep Hyken. Shep is one of the leading customer service experts in the world, and a down to earth, nice guy. Through his many books and trainings, Shep helps companies, big and small, create a better customer experience. Listen to this new, bonus dialogue episode, for ideas on how you can reduce the friction to create a better customer experience for your couples and customers. Read More

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