Alan Berg

I began in the wedding industry selling advertising for WeddingPages magazine in New Jersey and the Hudson Valley in New York. After 5 years my wife and I bought the two magazine franchises, and I was the publisher for the next 5 years. We sold the magazines back to WeddingPages, when they wanted me to manage their sales team on the East Coast. Shortly thereafter, The Knot, at the time the busiest wedding website, bought WeddingPages. A few years later I was promoted to Vice President of Sales, running a sales team of 50+ reps around the country.

I was the main speaker for The Knot at conferences for wedding professionals. I also oversaw the hiring and training of new sales reps, and I created a new Customer Relations Manager team. Over my 11 years with The Knot, after running local sales, I was Vice President of Local Sales Operations and The Knot Market Intelligence.

“ Being a down to earth person to talk to he is a wonderful speaker. My business is growing and all I did was LISTEN.“ – Sarah Martin, Shutterbooth, Detroit, MI

After leaving The Knot, I became an independent speaker, author, sales trainer and consultant. I now consult and do sales training for WeddingPro from The Knot Worldwide (with websites in 15 countries around the world) and their teams from WeddingWire and The Knot. I also consult and speak for weddingsonline in Ireland, Dubai and India, as well as Guides for Brides in the UK and EasyWeddings in Australia.

If you’d like to have me present high-quality, actionable content, in an engaging way for your business or conference, call or contact me via email, text, use the short form on this page, or call +1.732.422.6362, international enquiries 001 732 422 6362.

Like most of you, my experience is quite varied. That’s part of what makes all of us unique. When I first launched this new site I didn’t have much about my background, as I believe this site is for you, not me. In the feedback you’ve given me, you asked for more about me, so pardon me if I use the word “I” a little more here. I’ve owned several businesses, so I know what it’s like to hire, fire, train and motivate employees. From my early days with a Rock & Roll band, to owning a Burglar Alarm company, to publishing two wedding magazines, I’ve paid my dues. Like you, I understand what it’s like to have to make payroll, do the books, market, promote and grow a business. Sound familiar?

“ It was great to get an outside perspective on our business, and was a tremendous investment for us.“ – Adam Dove, Carrie Dove Catering, Oakland, CA

How can I help you with sales & marketing? Starting with a degree in Advertising and Accounting I grew into a sales career. I began at Young & Rubicam Advertising, at the time the largest ad agency in the country. As I’m sure you did, I bounced around through a few jobs, including retail management. I honed my skills selling Chrysler cars, becoming one of the Top 50 Chrysler salespeople in the country and winning the National Product Information Championship, 4 years in a row. I wasn’t the typical car salesman, having a Magna Cum Laude college degree, and that’s part of why I was so successful. I became the salesman I would want to buy from. When you attend my sales training and presentations, that’s what I help you do, as well.

“ The response has been great! Interactions have been better which results to better convos and better outcomes.” – Rob Amro, EasyWeddings, Melbourne, Australia

To find out more about how I can help you with sales and marketing training, speaking, a group mastermind, a website review or business consulting, call or contact me via email, text, use the short form on this page, or call 732.422.6362, international enquiries 001 732 422 6362

In addition to my CSP and Global Speaking Fellow, I’m proud to have achieved the designation of Executive Bourbon Steward, through the Stave & Thief Society, in Louisville, Kentucky. More of a personal achievement than a professional one, at least for now, it’s something that some friends and I have wanted to do for a while now. What are you wanting to achieve, and what’s holding you back?

Designed for industry professionals and bourbon enthusiasts alike, the in-person course provides a strengthened understanding of the technical side of bourbon production, its history and relationship to other whiskeys, and the variety of aromas and flavors found in different expressions, giving us all the tools we need to build creative flights and guide our own engaging sensory experiences.

In addition to joining the 5,700+ Bourbon Stewards from around the world who have graduated from their program, we also gain the ability to speak with knowledge and confidence when sharing our appreciation for Kentucky’s signature spirit, Bourbon!

For more information about the Stave & Thief Society, and the Executive Bourbon Steward course, visit: https://staveandthief.com/

As you can see from the images below, I’ve been blending different whiskey bottles together, and then experimenting with aging and flavoring them with different toasted woods – from American and French Oak, to Maple, Ash, Birch, Hickory and even Amburana, a Brazilian wood that imparts a cinnamon flavoring. We made a special blend to honor my Dad, who was called Zaydeh by his grandchildren, and made it to 93, thanks in part to his daily Irish Whiskey. We’re now making a special blend for our son’s wedding.