I began in the wedding industry selling advertising for WeddingPages magazine in New Jersey and the Hudson Valley in New York. After 5 years my wife and I bought the two magazine franchises, and I was the publisher for the next 5 years. We sold the magazines back to WeddingPages, when they wanted me to manage their sales team on the East Coast. Shortly thereafter, The Knot, at the time the busiest wedding website, bought WeddingPages. A few years later I was promoted to Vice President of Sales, running a sales team of 50+ reps around the country.
I was the main speaker for The Knot at conferences for wedding professionals. I also oversaw the hiring and training of new sales reps, and I created a new Customer Relations Manager team. Over my 11 years with The Knot, after running local sales, I was Vice President of Local Sales Operations and The Knot Market Intelligence.
“ Being a down to earth person to talk to he is a wonderful speaker. My business is growing and all I did was LISTEN.“ – Sarah Martin, Shutterbooth, Detroit, MI
After leaving The Knot, I became an independent speaker, author, sales trainer and consultant. I now consult and do sales training for WeddingPro from The Knot Worldwide (with websites in 15 countries around the world) and their teams from WeddingWire and The Knot. I also consult and speak for weddingsonline in Ireland, Dubai and India, as well as Guides for Brides in the UK and EasyWeddings in Australia.
If you’d like to have me present high-quality, actionable content, in an engaging way for your business or conference, call or contact me via email, text, use the short form on this page, or call +1.732.422.6362, international enquiries 001 732 422 6362.
Like most of you, my experience is quite varied. That’s part of what makes all of us unique. When I first launched this new site I didn’t have much about my background, as I believe this site is for you, not me. In the feedback you’ve given me, you asked for more about me, so pardon me if I use the word “I” a little more here. I’ve owned several businesses, so I know what it’s like to hire, fire, train and motivate employees. From my early days with a Rock & Roll band, to owning a Burglar Alarm company, to publishing two wedding magazines, I’ve paid my dues. Like you, I understand what it’s like to have to make payroll, do the books, market, promote and grow a business. Sound familiar?
“ It was great to get an outside perspective on our business, and was a tremendous investment for us.“ – Adam Dove, Carrie Dove Catering, Oakland, CA
How can I help you with sales & marketing? Starting with a degree in Advertising and Accounting I grew into a sales career. I began at Young & Rubicam Advertising, at the time the largest ad agency in the country. As I’m sure you did, I bounced around through a few jobs, including retail management. I honed my skills selling Chrysler cars, becoming one of the Top 50 Chrysler salespeople in the country and winning the National Product Information Championship, 4 years in a row. I wasn’t the typical car salesman, having a Magna Cum Laude college degree, and that’s part of why I was so successful. I became the salesman I would want to buy from. When you attend my sales training and presentations, that’s what I help you do, as well.
“ The response has been great! Interactions have been better which results to better convos and better outcomes.” – Rob Amro, EasyWeddings, Melbourne, Australia
To find out more about how I can help you with sales and marketing training, speaking, a group mastermind, a website review or business consulting, call or contact me via email, text, use the short form on this page, or call 732.422.6362, international enquiries 001 732 422 6362
Click these quick links to see how Alan can help your wedding/event business:
“I’m a Suburban Renaissance Man”… a husband, father, son, friend, speaker, author, salesman, marketer, musician, handyman, consultant, teacher, cruciverbalist (one who does crossword puzzles) and I’ve been told, an all-around nice guy. I’m passionate about my family and my work. Like many of you, I love being creative and working with my hands, as well as my mind (that’s what the wrench in my logo stands for). Your success leads to more success for me. You’ve probably heard that when you give first, you’ll get more than you could have ever asked for. It’s true. I’m living for today, while planning for tomorrow.
“ I already converted 1 sale over the weekend I would otherwise have lost, so I’m happy out.” – Grainne Mc Gibney, Wedding Singer, Dublin, Ireland
“ Alan is as genuine in person as he comes across in his books.” – Suzanne McMahon, Maximum Music DJ Service, Toronto, ON, Canada
Find out how I can help you jump start your business success. Check out my speaking, consulting, sales training, mastermind and website review pages. Then email me, text, use the short form on this page, today, or call 732.422.6362 , international enquiries 001 732 422 6362
Looking for my speaking intro, bio, headshots, logos, social handles, etc.? Click here
“ You were so easy to listen to and everything you said was very informative & I didn’t want it to end!” – Jess Pellegrini, Seacrest Resort, Pismo Beach, CA
“ Our website review session with Alan was everything we expected and much more!” – Amy & Randy Keith, Premier Piano Shows, Orlando, FL
Each of us has many facets. Here are just a few of mine… in pictures!
What’s your path?
Each of us has our own, unique path, that has brought us to where we are today. Mine includes getting my CSP, the highest earned designation for a professional member of the National Speakers Association; Skydiving for a milestone birthday; starting at age 39 and working up to a 2nd Degree Black Belt, and deciding to teach myself 2 new languages (Spanish & French) and then give presentations in Spanish only 4 years after my first lesson and in French less than 2 years after my first lesson!
What’s with the selfies?
I love highlighting my audiences because it’s you who make what I do possible. Taking selfies from the stage started organically and turned into a fun exercise where you, the audience, tag yourselves in my social posts. I love it, so please keep coming and I’ll keep taking selfies and posting them!
What’s on my bookshelf?
Here are my current books. Thanks to you a few are already in their 2nd editions, and also most are available in Spanish (también disponible en español). Click on the images to see the cover larger, scroll or swipe to see the others, and then click here to see more and for links to order paperback or ebook versions.