It all starts with a sale Whether you love it or hate it, making sales drives your wedding and event business. You don’t get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you’ve been selling for a long time, this book will be a good refresher. If you’re new to selling, this book will give you the tools, and the confidence, to make more sales. I’ll show you how to ask better questions, really listen to the answers, and help your customers buy. Using real examples and stories, of people just like you, I’ll guide you to find you own, unique selling style. When your customers can see and understand why they should buy from you, and only you, they have to pay your price. You’ve taken an important first step towards making more sales. Thanks for choosing me as your guide. Alan Berg, CSP
Here’s some thoughts from real people who’ve heard, and are using, Alan’s sales ideas:
“ I used one of your strategies today and closed the sale! Such a happy feeling to have brushed up on my skills and to be closing more sales. I have worked on shutting up and actually selling more and no longer using prefab emails. Thanks for all the tips!” – Bonnie Burke Ball, The Boathouse at Rockets Landing, Richmond, VA
“ I have been an attendee at many of Alan’s seminar presentations over the years and have always walked away from these seminars with tons of actionable information that helped my business. His depth of knowledge regarding marketing and sales is absolutely inspiring.” – Elisabeth Daley, Liz Daley Entertainment, Williamsburg, VA
