Thanks for coming to my library bookshelf. Here you’ll find my 7 current books, in 10 different versions, with links to where you can buy them in paperback, Kindle and audio.

IT WORKED!!!!!!!!!  I bought your book and cd’s at Wedding MBA, read them and listened to them every night for weeks now and guess what? They work!” – Tonya Edinger, Weddings in Pittsburgh, Pittsburgh, PA

I listened to this audio book this week and it provided me with tips that helped me regain a few sales that I thought I had lost. Thank you!” – @bradleypetty – on Instagram

If you’d like to have me do a custom cover for your company, group or conference, or you’d like to buy a bulk order, please contact me via email, use the short form on this pagetextor call 732.422.6362, international enquiries 001 732 422 6362.

Whether you’re looking to convert more leads, get ghosted less, learn how to listen better or think differently about your website, there’s a book (or a few) here for you.

Which is your preferred way to read/consume content? Paperback, Kindle or Audible (and yes, I did all of the narrations, so I can literally read you my books!). Use these links to get your copies today:

Stop Selling and Help Them Buy Weddings and EventsWhen someone asks what you do, is your first response: “I’m a salesperson”? If you’re in the wedding and event industry, that’s not likely the case. Actually, if you’re in almost any service business that’s not going to be your answer. While I teach, train, and write about sales, it’s not my answer, either. If you’re like many wedding and event pros, you love providing your products and services to couples, companies, and customers more than you like the sales part. Why is that? Is it your perception of sales that’s holding you back? Does it make you feel dirty? Slimy?

Sales is not a four-letter word (it’s five). When people think of a salesperson, they often get a vision from a book or movie, usually the worst iteration they can imagine. Why is that? Sales is an essential part of every business. As a matter of fact, isn’t that the difference between a hobby and a business?

So, if you’re a venue, caterer, officiant, band, DJ, florist, photographer, videographer, designer, planner, wedding favor-maker (or any of the 12 to 14 services the average wedding has), you need to make a sale to have a successful, profitable business. You need to make sales—whether you have a successful, profitable business is a separate discussion.

Many of the ideas for this book came from conversations with wedding and event pros just like you. You’d ask me at conferences: “Which of your books has...?”, and if it wasn’t already in one of the existing books, I’d answer: “The next one!” So, thank you for being curious about sales, and welcome to the next one! While I was tempted to actually call this book "The Next One", I chose: Stop Selling and Help Them Buy because it’s a phrase I use so often when doing sales training. I hope that the ideas in this book will help you sell more, profit more, and be more comfortable with the sales part of your business. Thanks for taking this journey with me.

Available in English and Spanish

It all starts with a sale. Whether you love it or hate it, making sales drives your wedding and event business. You don’t get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you’ve been selling for a long time, this book will be a good refresher. If you’re new to selling, this book will give you the tools, and the confidence, to make more sales. I’ll show you how to ask better questions, really listen to the answers, and help your customers buy. Using real examples and stories, of people just like you, I’ll guide you to find you own, unique selling style. When your customers can see and understand why they should buy from you, and only you, they have to pay your price. You’ve taken an important first step towards making more sales. Thanks for choosing me as your guide.

Available in the Original Version, for any wedding or event pro, as well as special editions for DJs/Bands/Lighting/Photo Booths, and Caterers/Venues.

The Original Version is available in English and Spanish

Shut Up and Sell More of Just About Anything - Alan Berg CSPSo many people told me that the tips in Shut Up and Sell More Weddings & Events would apply a lot of other businesses, that I decided to make a special version to prove them right!

It all starts with a sale! Whether you love it or have it, making sales drives your business. You don’t get to use your technical and creative skills until you make the sale. If you’ve been selling for a long time, this book will be a good refresher. If you’re new to selling, this book will give you the tools and the confidence to make more sales. I’ll show you how to ask better questions, really listen to the answers, and help more of your customers buy the results that only you can provide. I’ll guide you to find your own unique selling style. When your customers and clients can see and understand why they should buy from you, and only you, they have to pay your price to get your results.

Wit, Wisdom and the Business of Weddings - Alan Berg CSP

Part "how to do" and part "how to think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called "the leading international speaker and expert on the business of weddings and events", and he's been writing articles and blogs for years.

This book is a compendium (compilation) of some of his favorite writings, intended to give you ideas and inspiration to act on those ideas. Taking action is at the core of Alan's speaking, writing, and sales training. The concepts and impact are powerful, but Alan has a way of delivering them that makes them feel easy, and most importantly, actionable, whether you're new to the wedding and event industry or a seasoned veteran.

Each chapter stands on its own, so this audiobook is not meant to be listened from start to finish (although, you certainly can, if you'd like). Scan through the table of contents and choose the topic that you need right now and jump to it. Bounce around from sales to business to inspiration or stick to one section.

There's no right or wrong way to consume his wisdom, gained from over 25 years of helping wedding and event businesses like yours succeed. Where did Alan gain this knowledge? Great question! It's through his years publishing wedding magazines, as vice president of sales at The Knot, speaking at conferences (in 14 countries on five continents) and consulting and doing sales training one-on-one, and in small groups (Mastermind Days), with businesses, just like yours.

Join Alan on this journey through sales, business, and inspiration, and you'll be inspired to take your wedding and event business where its never been!

Available in English and Spanish

What is ghosting? It's when you get an inquiry or message and you reply and then never hear back. That's ghosting and it's frustrating. Whether it was after your first reply or after you had some back and forth digital communication (email, messaging, texting, etc.) many conversations stop with no explanation. In this book, Alan will take you through nine reasons why they’re not replying to your emails and messages – and how to fix them. This book is the sequel to Alan's popular book Why Don't They Call Me?, which helped you with eight tips for converting wedding and event inquiries into sales.

While written for the wedding and event industry, these tips can help almost any business, as ghosting is a universal frustration. Why Are They Ghosting Me? includes a recap of the eight tips from Why Don't They Call Me? and ideas for how to handle pricing questions from Alan's most popular book: Shut Up and Sell More Weddings & Events. Whether you've listened to those books, or not, Why Are They Ghosting Me? will help you reduce the ghosting and get you more replies from prospects and current customers.

Available in English and Spanish

Why Don't They Call Me? 2.0 Revised Edition - 8 tips for converting wedding and event inquiries into sales - Alan Berg CSPIt would be so much easier if they'd just pick up the phone and call you, wouldn't it? That's what Alan Berg hears from wedding and event pros around the world. However, in the real world you're more likely to get digital inquiries through email, a website contact form, text, live chat, social media messaging, and WhatsApp than through a phone call.

How can you create a rapport, continue the conversation they've already started, and in many cases even get the sale, without speaking with them on the phone, or in person? That's what Alan will answer for you in this book. He'll show you how to get them to reply quicker, and how you can convert those inquiries to appointments - whether live or virtual - and even make sales, all using the same method they used to reach out.

Alan will show you his eight tips for converting wedding and event inquiries into sales. You'll see how using the right tone, energy, and format can make all the difference. And he'll give you a few simple tips that will have them replying to messages that they currently ignore.

Lastly, there are real examples of conversations that wedding and event businesses, just like yours, have used to get appointments and sales, all without a phone call. And there's more bonus material in the book and on Alan's site.

Want to know if this will work for you? Here's what other businesses have written after using Alan's techniques:

"In the past few weeks, I have already experienced positive results from utilizing some of the techniques Alan suggested."

"I am pleased to say we've been getting a lot more responsiveness to our inquiry emails since we changed the language."

"I immediately put the tips you gave into practice and am seeing more follow-up emails which will hopefully turn into more business."

Available in English and Spanish

Your Attitude for Success - Alan Berg CSPWhat separates successful people and businesses from the rest? It's not ideas or money, it's the attitude you bring to the table everyday. Do you have what it takes to succeed? It's there, inside of you. Listen to this book to recharge your inner power and reach greater heights, personally and professionally. You'll feel empowered to take the actions necessary to move your life and business forward. heard stories about people, young and old, just like you, who have faced challenges from removing the training wheels on a five year old's bike to open heart surgery. See how when you view a situation differently, you're able to increase the chances of a better outcome.

Available in English and Spanish

If Your Website Was An Employee - Alan Berg CSPWhen you ask yourself better questions, you'll get better answers and better results. This is a book for everyone with a website, regardless of what you do. It's not a technical book about programming, rather it will show you how to think differently about your website.

It was designed to be a quick and easy listen as I want you to get on to taking real action. Without action there can't be any change. Whether you work with a professional website designer or you look in the mirror to see your designer, you'll discover easy things you can do right away to improve the performance of your current site or help you design a new one.

Are you ready to begin? Let' start your journey to greater success, today.

Available in English and Spanish

Are you outside the United States? Look on your local Amazon site for Alan’s books, ebooks and audio books.