Podcast Transcripts & Articles

Oct 14 2012

The Special Event 2013

By Speaking Events

TSE 2013Come to The Special Event (TSE) 2013 and you’ll hear me present “Are You Too Busy To Be Successful?”, an all-new presentation.

Too often we find ourselves running around, busy all the time, but we’re either not productive, or worse, we’re just not making any money. Does that sound like you? Do you find yourself being a slave to email and social media, when you know your time is better spent building your business? Find out how to get more done and focus on what’s important:
1. Learn how to shorten your to-do list and get more done
2. Find out if you’re making yourself busy
3. See how less is often more when it comes to your business
4. Get tips and ideas on how to be more proactive

For more information visit The Special Event Show Website

Sep 24 2012

Wedding Planning Article – Do you want to plan your wedding or manage it?

By Blog

 

Alan Berg's Wedding Planning Article

Email Alan to get a copy of the full text or PDF of the article

Published article on why you should hire a professional wedding planner

It’s hard to turn on the TV these days and not see another wedding related program. There are reality shows and movies, all glamorizing the planning process. Whether you are hooked on them or not, one thing’s for sure; they make the planning seem easy, usually because they have professional help.

By now you’ve probably realized that there are way more decisions to be made than you originally thought. From save-the-dates to invitations, rings to dresses, caterers to music, photos and videos to flowers and decorations, there are so many decisions. Have you thought about hiring a professional wedding planner? No? Don’t think you need or can afford one?

There are a lot of misconceptions about today’s wedding planners. Some couples think they can’t afford one while others just want to make most of the big decisions themselves and enjoy the process. Either way there’s a planning service for everyone. A professional planner will work with you to tailor your wedding to your needs, tastes, style and budget. As a matter of fact it’s their job to know all of the best wedding pros in your market. Since they regularly do business with them, they can often get you a preferential rate or additional services that other brides might not get. Read More

Sep 09 2012

How to be the experienced wedding pro, without sounding old!

By Blog

I’m giving a brand new presentation this week at the Las Vegas DJ Show, “How to be the experienced wedding pro, without sounding old.” The catalyst for this was that I’ve been around the wedding industry for over 20 years and in that time, brides have only gotten about 4 years older. While that’s not fair, it’s a reality.

So what’s a wedding pro to do? What can you do so that today’s couples judge you by your work and not the color of your hair (if you have any left, which I don’t).

Let your voice be heard, take the 8-question survey now. It won’t take you very long and you can share your thoughts, whether you’re in your 20’s or 70’s, and anywhere in between.

Here’s the link. Please share it with your friends, thanks!

Sep 07 2012

Wedding Industry Leaders Conference

By Speaking Events

Wednesday, October 24, 2012

Come to this two-part conference and see these great topics:

Morning session 10:30am – 12:00pm –

7 Mistakes Event Pros Make When Marketing to Brides – afternoon

Afternoon session 1:30pm – 5:00pm –

Can your business survive without social media? – evening

Bridal Black Belt – fighting your way to the top – evening

For more information about this conference and topic descriptions click here

Aug 27 2012

Anatomy of my new business cards

By Blog
Alan Berg New Business card both fronts

The “two fronts” of Alan’s new business cards – Click to enlarge

As someone who speaks and writes about marketing, often specifically about what your marketing says about you, creating new business cards for myself is no small undertaking. Not only do they have to be functional, they also make a statement to whomever gets them. So, for better or worse, here are my new business cards and the thought process that went into creating them.

Different for a reason, not just to be different

I knew that they needed to be a different size than standard business cards, but what size? I wanted them to fit in my wallet, as the reason I decided to make cards is that my bookmarks, at 2″ x 8″, don’t fit in mine, or anyone else’s wallet. Therefore I was often without a card on me when out in social situations. I’ll still use my bookmarks, but I also wanted something more manageable.

So, if they’re going to be a different size, what’s the right size? A standard business card is 2″ high x 3.5″ wide. I went with 2.5″ high x 3.5″ wide so they’d be noticeably larger, but not too big to fit in a wallet. Yes, I know that they may not fit in a business card file (the pages with slots in them), but not may people still use them and, being standard width, they will still fit in, they’ll just stick up 1/2″. Read More

Jul 02 2012

Private company – sales training

By Speaking Events

I’ll be presenting and training on closing sales, handling objections, emailing with brides and the customer experience for one of my clients. This customized program is designed to help this  sales and customer service team achieve greater results, while enjoying the process.

If you’d like to inquire about having me present for your team, whether it’s just a few of you, dozens, hundreds or thousands, call or email me today to discuss your needs and how I can create a customized program for you. 732-422-6362.

Jul 02 2012

Private company – sales & marketing training/consultation

By Speaking Events

I’ll be presenting and training on closing sales, handling objections, emailing with brides, marketing and the customer experience for one of my clients. This customized program is designed to help this  sales and customer service team achieve greater results, while enjoying the process.

If you’d like to inquire about having me present for your team, whether it’s just a few of you, dozens, hundreds or thousands, call or email me today to discuss your needs and how I can create a customized program for you. 732-422-6362.

Jul 02 2012

Private company – sales training

By Speaking Events

I’ll be presenting and training on closing sales, handling objections, emailing with brides and the achieving a better attitude for one of my clients. This customized program is designed to help this  sales and customer service team achieve greater results, while enjoying the process.

If you’d like to inquire about having me present for your team, whether it’s just a few of you, dozens, hundreds or thousands, call or email me today to discuss your needs and how I can create a customized program for you. 732-422-6362.

Jul 02 2012

Private company – sales training

By Speaking Events

I’ll be presenting and training on closing sales, handling objections, emailing with brides and the customer experience for one of my clients. This customized program is designed to help this  sales and customer service team achieve greater results, while enjoying the process.

If you’d like to inquire about having me present for your team, whether it’s just a few of you, dozens, hundreds or thousands, call or email me today to discuss your needs and how I can create a customized program for you. 732-422-6362.