Bouche Productions

By Speaking Events

I’ll be giving a special conference for local wedding pros. It will be 3 presentations:

3:30pm – 5:00pm Afternoon:

Can your business survive without social media?

6:30 – 9:00pm Evening:

We Want Action – Conversion is the key to your success
Close more brides, today

Email Bouche Productions Bridal Shows at [email protected] to grab your spot! Or call Carol Bouche Dunkin at Bouche Productions with any questions 610-917-9300 x102

Calgary Bridal Association

By Speaking Events

I’m very happy to be coming up to Calgary for the first time, to speak for the Calgary Bridal Association. I’ll be giving a two-part, 3-presentation conference:

9:30am – 11:30am – How to communicate better with brides via email

1:00pm – 3:00pm – Creating an exceptional customer experience & Close more sales, today!

Click this link to read more about the seminar and session descriptions Alan Berg CBA Seminar

Click this link to see the registration form Alan Berg Registration

WEVA Expo 2012

By Speaking Events

It’s Official! I’ll be presenting at WEVA Expo again this year and registration has opened with a Super-Saver Special through July 6 at http://www.weva.com/weva2012

This time I’ll be giving a presentation as well as a post-conference workshop:

Tuesday, August 14 – How to communicate better with brides via email

Thursday, August 16 – Website Workshop open to all wedding pros, not just videographers. I’ll be giving a presentation and then I’ll look at websites from some of the attendees and talk about how they can be improved. Are you brave enough to share yours?

Here are the details. Register now for the conference and/or the workshop

How to communicate more effectively with Brides via email – Tues. August 14, 8:30am – 10:00am

It would be so much easier if she would just pick up the phone and call you, wouldn’t it? But these days that’s not happening very much. Do you know why? Does it really matter why? You’ve always had to adapt to how your prospect’s preferences, not the other way around. In this session Alan will walk you through the ins and outs of communicating with today’s brides.

Here’s what you’ll learn:

  • Why she won’t call you
  • How to have a real conversation via email
  • How much you should write in an email
  • When and how to use attachments

 

Better Websites for Wedding Pros – easy ways to improve your current site or make a new one – Thursday, August 16, 9am – 12pm

If your website was an employee, would you fire it? It’s not just the title Alan’s book, it’s a real question. How good of a job is your website doing in converting the traffic that you’re already getting? Does it need some tweaking, or a full overhaul? In other words, would you retrain it, fire it or give it a raise (if it’s doing that good of a job). If one bride a month visits your site and decides not to contact you, how much money is your current site costing you in lost business?

Come to this fast moving workshop to see and hear:

  • Fast and easy ways to improve any website
  • How to get more brides to contact you
  • How to streamline your site for better conversion
  • New ways to think about what your website can do for you

Then, I’ll do live reviews of some of the websites of the attendees. Are you brave enough to let me look at yours? You should, people pay big money to get me to consult on their websites, you’ll want to see and hear what I have to say.

Afternoon Sales & Marketing Conference – Indianapolis

By Speaking Events

Join me for a unique afternoon workshop in Indianapolis. I’ll be out there for the National Speakers Association annual convention, where I’m honored to also be presenting. While I’m in Indianapolis I’ve decided to do a small workshop. It’s going to be two great presentations:

How to communicate more effectively with prospects via email

It would be so much easier if they would just pick up the phone and call you, wouldn’t it? But these days that’s not happening very much. Do you know why? Does it really matter why? You’ve always had to adapt to how your prospect’s preferences, not the other way around. In this session Alan will walk you through the ins and outs of communicating with today’s prospects.

Here’s what you’ll learn:

•       Why they won’t call you

•       How to have a real conversation via email

•       How much you should write in an email

•       When and how to use attachments

Close more sales, Today!

Whether you love to sell or hate it, if you don’t close the sale there’s no food to cook, dresses to sew, images to capture, flowers to arrange, music to play, weddings to coordinate… you get the idea.

You can do everything else well (marketing, social networking, advertising, websites, conversion, SEO and ROI), but you still have to take that final step and close the sale. Love it or hate it sales is an integral part of your business.

This is a common truth, regardless of what industry you’re in. Here are some specific success stories I have had with clients:

  • Sambla, a Norwegian company offering låne penger (loans) services online
    • By changing the language that their sales people used when communicating with potential borrowers, conversions went from 2.14% to just under 4% on cold leads
  • Meals on Wheels, a non-profit helping stop hunger
    • By changing the language cold callers used when calling seniors in impoverished areas, callers reported that they felt more trust in the service and conversions increased by 18%

In this session Alan will give you the tools you need to close more sales, including:

•   When to ask for the sale

•   How to ask for the sale

•   How to see the buying signals more clearly

•   Plus: we’ll reveal the number one skill you need to close more sales


All you need is one good idea to put into action to earn your investment back from this workshop. What are you waiting for? Register now.

These two sessions are valuable, no matter what your service. Do these things better and you’ll make more money. It’s that simple… or is it? Come to this workshop and find out. You only need one new idea to implement to earn back your small investment many times.

Are you taking action or afraid to fail?

By Blog
When I write and speak about success I say that successful people don’t necessarily have more ideas, they just take action on more of their ideas. They know that they all won’t be winners, but you can’t find the winners without taking action. This is the thought that grew into my new book: Your Attitude for Success

 

You may have seen this on a motivational poster: “What would you attempt if you knew you couldn’t fail?” It’s a truly empowering concept and, the crazy thing is, you’ve all done this already in your lives. If you started your own business you didn’t do it expecting to fail. You expected great success, or at least a comfortable living doing something you enjoy. Read More

Long Island Videographers Association (LIVA)

By Speaking Events

I’m happy to be returning to present for LIVA again, this July. I’ll be giving two great presentations:

• How to communicate better with brides via email – this will help with how you communicate with all customers, not just brides. We know that they don’t want to pick up the phone, so come and learn how to be better at emailing with them.

• Creating an Exceptional Customer Experience – customer service starts after the sale. Getting them to that point is a lot more about how they feel about interacting with you before, during and after the sale. Come and hear ways you can stand out for more than your technical prowess and win the sale even when your price is higher.

LIVA members get in Free, and can get a copy of my new book, “Your Attitude for Success”, for only $20.

Non-Members pay only $40 and that includes a Free copy of my new book “Your Attitude for Success”.

For more information and to register, click here

The Business of Weddings in Ireland

By Speaking Events

I’m so honored to be invited to speak for The Business of Weddings Ireland this fall. I’ll be giving 3 presentations for wonderful group of wedding professionals in Ireland.

• 5 Things You Wish You Knew Before You Made Your Website… and How to Fix Them, Now!

• Bride’s Buying Signals – Close More Sales, Today!

Optional Workshop:

• How Do I Know If My Ads Are Working?

For more information click here