Podcast Transcripts & Articles

Should you build a better mousetrap?

I’m often approached by people who’ve come up with a new technology or business idea, the spark of which was them seeing the need for themselves and/or their business. Sometimes there isn’t a solution for their problem. Other times there is, but it just isn’t the right solution. So, when is it time to build something versus customizing something that already exists, or just learning to work with what’s already out there.

Listen to this new 6-minute episode for some thoughts on when it’s time to build versus buy. Read More

Brittny Drye – The Ins and Outs of Getting Published in the Wedding Industry

Getting published in a wedding magazine or on a blog or online site can help give your business credibility and the reach of audiences that might not otherwise know about you. Listen to this new episode with Brittny Drye, founder and editor-in-chief of Love Inc., and hear how to get your business on the radar of the editors of publications and websites. Read More

Are you doing business with the right customers?

Very often I’m consulting with wedding and event pros, and I’ll hear complaints about them getting inquiries from less than their ideal couples/clients. It always begs the question whether it’s their marketing and advertising attracting the wrong customers, their pricing and packages aren’t correct for their target market, or whether they’re just settling for the wrong customers.

Listen to this new 8-minute episode for some thoughts on whether you’re choosing the right customers. Read More

Is your team really giving 5-star service?

So many businesses claim to be giving 5-Star service, yet their customers don’t always feel that’s what they’ve received. In this episode I relate the story of a 5-Star hotel who recognized that their people have never been on the receiving end of real 5-Star service, so how could they be expected to know what it feels like.

Listen to this new, 9-minute episode to hear how that played out and some other ideas for how you and your team can ramp up your service, regardless of the price point. Read More

Commission or Salary what’s the best way to compensate your sales team?

I was listening to Brian B on his The Travel DJ Blend podcast where he was talking about commission versus salary for salespeople. It got me thinking about all of my clients who ask me about the right way to set up a compensation plan for their sales teams (whether they’re a team of 1 or more). While there’s no one way that’s right for everyone, there are some things to consider when setting up your compensation plan.

Listen to this new 8-minute episode for some ideas on different compensation options. Read More

Aleya Harris – Decoding Marketing Funnels to Work for Your Business

If you’ve been paying attention to marketing for your business, you’ve probably heard about “marketing funnels.” What are they? How do you use them? Do you need to use them? If you’re confused about what they are or how you can use them for your business, listen to this new episode where Aleya Harris breaks them down for you. Read More

Are your results actually better, or just different?

I got to thinking about all of the people who tell me that they provide better results than their competitors. How do they know? It’s not like we get to see the results, side by side. So, in this shorter than my usual short musings I give my perspective on this topic.

Listen to this new 4-minute episode for some food for thought on whether you are actually providing better results, or if they’re just different. Read More

Is there an expiration date on your doing weddings?

A few years ago I did a presentation “How to be the experienced wedding pro, without sounding old.” I had a lot of feedback from wedding pros, young and old, about what it means to be too old to do what you’re doing now. There are 50+ year old DJs rocking it every weekend, and others in their 30’s who think their clock is ticking loudly as they approach 40. What’s the difference?

Listen to this new 8-minute episode to see how loudly you clock is ticking and when it’s time for you to pack it in… if ever! Read More

Matt Campbell – Search Engine Optimization (SEO)

Search Engine Optimization is on the minds of many wedding and event pros. Matt Campbell became knowledgeable about it for his business, MyWeddingSongs.com and he and I are had a follow up conversation to our one about his niche. In this new episode we talk about SEO and how you can learn to improve it for your website. Read More

Stop doing these things now!

I was going through my email list and the websites of many of my contacts and I came across some things that I’ve been saying NOT to do for years. Yet, thousands of my contacts are still using the wrong email address, or doing things (or not doing things) on their websites that could be hurting their inquiries, conversion and of course, sales and profits.

Listen to this new 12-minute episode to see the things they should stop doing, in case you’re doing them too! Read More