Should You Go For Volume or Profits?
As I work with businesses like yours, growing your businesses is a frequent topic. When growing your business, is the focus on top-line sales, or bottom-line profits? Too many wedding and event pros pay too much attention to sales, and not profits.
Listen to this new 7-minute episode and get a clearer view of where you should be focusing. Read More
Eric Maas – scaling – franchising vs just expanding
When it comes to growing your business there are many different paths. In this episode from my “Scaling” series I chat with a good friend, Eric Maas, whose family has taken Complete Weddings from a single DJ location to nationwide and beyond through franchising. Listen to this episode and hear another way that you might want to consider for growing your business. Read More
They’re going to buy what you’re selling
Many companies have cut back on the number of products and services. Menus have gotten more limited. Supply-chain issues have reduced inventories. Can you cut back on the products and services you sell, and still profit more. Your customers seek you out for the results you provide, not the specific products and services.
Listen to this new 8-minute episode and find out how you may be able to profit more, with offering fewer products and services. Read More
Let’s watch our first dance … oh, that’s right, we can’t I was helping my parents clean out their house when I came across a box of old 8mm movie reels. Most of them were shot with the family movie camera when my sister and I were kids. One of them was larger and in a nice, plastic case, not a metal canister. I couldn’t remember seeing it before and was curious about what could be on it.
So, I dug out the movie projector (that’s what we had before cloud video, YouTube, DVD players and VCRs), blew the dust off and fired it up. I couldn’t believe what I was watching. The images were of my parents’ wedding in 1954, but they didn’t look like the homemade images of my youth, they looked better. I was speechless as I watched the silent images of their ceremony and reception. Read More
The importance of following up
We all know that we should follow up on leads and after meetings, but it often doesn’t get the priority that it deserves. I know how busy you can be and for some of you following up just doesn’t make it up your priority list. For others, it’s one and done – get a lead, reply and that’s it if you don’t hear back.
If you want to profit more without more marketing and advertising, listen to this new 8-minute episode for some perspective on following up. Read More
Keith Walters – Scaling from 1 venue to 40
I love interviewing smart, nice people about how they’ve scaled their businesses up. In this episode, Keith Walters shares how Walters Wedding Estates went from 1 venue to over 40 and growing. Listen and gain some insight that can help you decide how to right-size your business. Read More
You can’t learn if you don’t show up!
Have you attended any conferences or networking events this year? Which ones are on your must-attend list for next year? I hope you have many because the value is both monetary and intangible.
Listen to this short, new 7-minute episode and hear why you want to block off time for learning. Read More
Therese Cole-Hubbs – The Niche: Electric Karma – South Asian Weddings
Sometimes you meet someone with a unique niche and wonder “How did you end up in that business?” When I first met Therese, she was dressed in a beautiful sari, a garment traditionally worn by women from South Asia. What struck me is that Therese is not from India or Pakistan, she’s Polish, and she’s been the go-to wedding planner for South Asian weddings for over 25 years.
Want to hear how that happened and how you can learn to find your niche? Listen to this new episode Read More
What are you thankful for this year?
It’s an understatement to say that we’ve have a crazy couple of years. So, what are you thankful for as this year comes to a close. I have lots to be thankful for and I’m sure, if you take a step back, you do as well.
Listen to this short, new 6-minute episode and I’ll share some things we can all be thankful for. Read More
Are you ready for engagement season?
Every year I ask this question to my clients and audiences: “Are you ready for engagement season?” There are so many things that you can do… so are you doing them? From reevaluating your pricing to updating your website and advertising, what should you do? The short answer is to do something. If you don’t do anything, then you’ll see no benefits.
Listen to this new 10-minute episode and get some inspiration. Read More
