The importance of following up
We all know that we should follow up on leads and after meetings, but it often doesn’t get the priority that it deserves. I know how busy you can be and for some of you following up just doesn’t make it up your priority list. For others, it’s one and done – get a lead, reply and that’s it if you don’t hear back.
If you want to profit more without more marketing and advertising, listen to this new 8-minute episode for some perspective on following up. Read More
Keith Walters – Scaling from 1 venue to 40
I love interviewing smart, nice people about how they’ve scaled their businesses up. In this episode, Keith Walters shares how Walters Wedding Estates went from 1 venue to over 40 and growing. Listen and gain some insight that can help you decide how to right-size your business. Read More
You can’t learn if you don’t show up!
Have you attended any conferences or networking events this year? Which ones are on your must-attend list for next year? I hope you have many because the value is both monetary and intangible.
Listen to this short, new 7-minute episode and hear why you want to block off time for learning. Read More
Therese Cole-Hubbs – The Niche: Electric Karma – South Asian Weddings
Sometimes you meet someone with a unique niche and wonder “How did you end up in that business?” When I first met Therese, she was dressed in a beautiful sari, a garment traditionally worn by women from South Asia. What struck me is that Therese is not from India or Pakistan, she’s Polish, and she’s been the go-to wedding planner for South Asian weddings for over 25 years.
Want to hear how that happened and how you can learn to find your niche? Listen to this new episode Read More
What are you thankful for this year?
It’s an understatement to say that we’ve have a crazy couple of years. So, what are you thankful for as this year comes to a close. I have lots to be thankful for and I’m sure, if you take a step back, you do as well.
Listen to this short, new 6-minute episode and I’ll share some things we can all be thankful for. Read More
Are you ready for engagement season?
Every year I ask this question to my clients and audiences: “Are you ready for engagement season?” There are so many things that you can do… so are you doing them? From reevaluating your pricing to updating your website and advertising, what should you do? The short answer is to do something. If you don’t do anything, then you’ll see no benefits.
Listen to this new 10-minute episode and get some inspiration. Read More
Matt Campbell – The Niche: MyWeddingSongs.com
In my series on The Niche I come across so many interesting people with even more interesting niches. I’ve known Matt Campbell for a few years but I never really understood what he did, or what his business model was. In this episode you’ll hear how Matt combined a knowledge of SEO (Search Engine Optimization) to create a business that brings him income without having to deal directly with his customers… and it’s working while he sleeps. Read More
How much would you pay to make it go away?
Here’s another listener suggestion. Michelle McFarland and I were at a conference recently and she reminded me of a story I had told at another event that totally changed the way she handled negative situations with customers. Once the damage is done it’s often hard, or impossible to undo. If you are proactive, it might cost you less than what it would cost to try to undo the damage from negative reviews and bad press.
Listen to this new 7-minute episode and find out. Read More
Use your voice, it’s your only monopoly
Wouldn’t it be nice to have something that no one else has… your own monopoly? Well, you actually do, it’s your voice. The key is to learn how to use it to show people that you’re actually different, before they get to hear your spoken voice. Want to hear how?
Listen to this new 9-minute episode and find out. Read More
Should you announce that you’re raising your prices?
I love getting listener suggestions and this one came from Chuck Johnson. He’s raising his prices (yeah) and wanted to know if he should put the new prices on his website with a disclaimer that they’re going up on a certain date. Want to hear the answer and how you might approach this when you raise your prices (something I addressed on another podcast episode)?
Listen to this new 7-minute episode and find out. Read More
