Podcast Transcripts & Articles

Joe Bunn – scaling by licensing

In keeping with my series on “Scaling” I’m so happy to have had this chat with Joe Bunn on how he came to expand from one location to six through licensing. Is licensing right for your business? Listen to this episode and find out.

Joe Bunn started his DJ career at the age of 14 in Eastern North Carolina. In the late 90s, he started Bunn DJ Company. The company grew from a couple of DJs to 15 of the area’s best mobile DJs. Over the past few years, Bunn DJ Company has expanded to Charleston, SC, Charlotte, NC, Richmond, VA San Diego, CA and Bozeman, Montana! The company performs at thousands of weddings, private, corporate and charity events yearly. Read More

Where’s the friction in your sales process?

As a customer, it’s easy to see where companies make it hard for us to do business with them. Can you see where you’re making it difficult for your customers? Do you know how you may be chasing away good prospects because of extra steps or friction? See how your customer experience may be hurting you, rather than helping.

Listen to this new 11-minute episode and find out where the friction is in your processes. Read More

Should You Go For Volume or Profits?

As I work with businesses like yours, growing your businesses is a frequent topic. When growing your business, is the focus on top-line sales, or bottom-line profits? Too many wedding and event pros pay too much attention to sales, and not profits.

Listen to this new 7-minute episode and get a clearer view of where you should be focusing. Read More

Eric Maas – scaling – franchising vs just expanding

When it comes to growing your business there are many different paths. In this episode from my “Scaling” series I chat with a good friend, Eric Maas, whose family has taken Complete Weddings from a single DJ location to nationwide and beyond through franchising. Listen to this episode and hear another way that you might want to consider for growing your business. Read More

They’re going to buy what you’re selling

Many companies have cut back on the number of products and services. Menus have gotten more limited. Supply-chain issues have reduced inventories. Can you cut back on the products and services you sell, and still profit more. Your customers seek you out for the results you provide, not the specific products and services.

Listen to this new 8-minute episode and find out how you may be able to profit more, with offering fewer products and services. Read More

The importance of following up

We all know that we should follow up on leads and after meetings, but it often doesn’t get the priority that it deserves. I know how busy you can be and for some of you following up just doesn’t make it up your priority list. For others, it’s one and done – get a lead, reply and that’s it if you don’t hear back.

If you want to profit more without more marketing and advertising, listen to this new 8-minute episode for some perspective on following up. Read More

Keith Walters – Scaling from 1 venue to 40

I love interviewing smart, nice people about how they’ve scaled their businesses up. In this episode, Keith Walters shares how Walters Wedding Estates went from 1 venue to over 40 and growing. Listen and gain some insight that can help you decide how to right-size your business. Read More

You can’t learn if you don’t show up!

Have you attended any conferences or networking events this year? Which ones are on your must-attend list for next year? I hope you have many because the value is both monetary and intangible.

Listen to this short, new 7-minute episode and hear why you want to block off time for learning. Read More

Therese Cole-Hubbs – The Niche: Electric Karma – South Asian Weddings

Sometimes you meet someone with a unique niche and wonder “How did you end up in that business?” When I first met Therese, she was dressed in a beautiful sari, a garment traditionally worn by women from South Asia. What struck me is that Therese is not from India or Pakistan, she’s Polish, and she’s been the go-to wedding planner for South Asian weddings for over 25 years.

Want to hear how that happened and how you can learn to find your niche? Listen to this new episode Read More