Podcast Transcripts & Articles

Commission or Salary what’s the best way to compensate your sales team?

I was listening to Brian B on his The Travel DJ Blend podcast where he was talking about commission versus salary for salespeople. It got me thinking about all of my clients who ask me about the right way to set up a compensation plan for their sales teams (whether they’re a team of 1 or more). While there’s no one way that’s right for everyone, there are some things to consider when setting up your compensation plan.

Listen to this new 8-minute episode for some ideas on different compensation options. Read More

Aleya Harris – Decoding Marketing Funnels to Work for Your Business

If you’ve been paying attention to marketing for your business, you’ve probably heard about “marketing funnels.” What are they? How do you use them? Do you need to use them? If you’re confused about what they are or how you can use them for your business, listen to this new episode where Aleya Harris breaks them down for you. Read More

Are your results actually better, or just different?

I got to thinking about all of the people who tell me that they provide better results than their competitors. How do they know? It’s not like we get to see the results, side by side. So, in this shorter than my usual short musings I give my perspective on this topic.

Listen to this new 4-minute episode for some food for thought on whether you are actually providing better results, or if they’re just different. Read More

Is there an expiration date on your doing weddings?

A few years ago I did a presentation “How to be the experienced wedding pro, without sounding old.” I had a lot of feedback from wedding pros, young and old, about what it means to be too old to do what you’re doing now. There are 50+ year old DJs rocking it every weekend, and others in their 30’s who think their clock is ticking loudly as they approach 40. What’s the difference?

Listen to this new 8-minute episode to see how loudly you clock is ticking and when it’s time for you to pack it in… if ever! Read More

Matt Campbell – Search Engine Optimization (SEO)

Search Engine Optimization is on the minds of many wedding and event pros. Matt Campbell became knowledgeable about it for his business, MyWeddingSongs.com and he and I are had a follow up conversation to our one about his niche. In this new episode we talk about SEO and how you can learn to improve it for your website. Read More

Stop doing these things now!

I was going through my email list and the websites of many of my contacts and I came across some things that I’ve been saying NOT to do for years. Yet, thousands of my contacts are still using the wrong email address, or doing things (or not doing things) on their websites that could be hurting their inquiries, conversion and of course, sales and profits.

Listen to this new 12-minute episode to see the things they should stop doing, in case you’re doing them too! Read More

Are you taking time to sharpen your saw?

If you ever find yourself too busy doing your work to find the time to work on improving your skills, learning new things and expanding your perspectives, you’re not alone. That said, there are many, many of your peers who are making learning a priority. I know, I see them at the same conferences every year. I hear about the books they’re reading. I see their posts about new products and services and how their customers are enjoying those new results. I work with wedding and event pros, just like you, and see how you’re growing your profits, sometimes from more weddings and events, sometimes just by doing things differently.

Listen to this new 8-minute episode to see how taking time to sharpen your saw can reap you the benefits personally, professionally and in your profits! Read More

Nora Sheils – Her Pivot-Rock, Paper, Coin

Some people pivot because their current business is no longer viable, and others, like my guest for this episode, Nora Sheils, saw a need for her business, looked for a solution, it didn’t exist, so she and her partner built it! What do you do when you see a need in your business and can’t find a solution? Listen to this episode for inspiration, some ideas and even a special offer from Nora for my listeners! Read More

Mike Walter – scaling to over 1,000 events per year

Continuing my series on “Scaling”, for this episode I talk with my friend Mike Walter on his journey from DJ working for another company to growing his own company that does over 1,000 events per year! How big is right for your company? Listen to this episode for another angle on how to grow a business. Read More

I don’t care much about SEO, should you?

Not a week goes by that someone doesn’t ask me about SEO (Search Engine Optimization) and if I can help them with it. Other than making referrals, and having guests on, like Matt Campbell and Brian Lawrence, I don’t pay much attention to SEO. Why? Because I’m not trying to get more business through searches, other than searches specifically for me, that is. Should you be paying attention to SEO for your site? Yes. How much time, attention and money should you be spending? That’s a different question. For many of you, the answer is a lot less than you’re spending now.

Listen to this new 12-minute episode to see if you should be spending more or less time, attention and money on your SEO. Read More