Podcast Transcripts & Articles

I don’t care much about SEO, should you?

Not a week goes by that someone doesn’t ask me about SEO (Search Engine Optimization) and if I can help them with it. Other than making referrals, and having guests on, like Matt Campbell and Brian Lawrence, I don’t pay much attention to SEO. Why? Because I’m not trying to get more business through searches, other than searches specifically for me, that is. Should you be paying attention to SEO for your site? Yes. How much time, attention and money should you be spending? That’s a different question. For many of you, the answer is a lot less than you’re spending now.

Listen to this new 12-minute episode to see if you should be spending more or less time, attention and money on your SEO. Read More

Just because you can measure it, doesn’t mean you should

Some things in your business are easy to measure and others are more difficult. Many wedding and event pros that I work with do very little tracking in their business. A few do a lot. For me, and for my clients, businesses like yours, I want you to focus on things that you can change, not just things you can measure, just because you can measure them.

Listen to this new 7-minute episode for a little perspective on what you should and maybe shouldn’t be trying to measure. Read More

Jeff Miller – Scaling up to 16 venues

Continuing my series on “Scaling” I was so happy to chat with Jeff Miller on how he came to scale his catering business from one to 16 venues. I’ve had the privilege of working with Jeff and his team and he’s carved out a great niche in and around the Philadelphia area. Listen to this episode for another angle on how to scale your business. Read More

Want it, need it, got to have it?

There are things in our lives and business that we really need to have. Those are the basics and staples of our lives. Then there are the things that we want to have, but do we really need them, or are they just nice-to-haves? I think we should all treat ourselves and families to nice-to-haves. And for your business, understand the difference between an investment and an expense.

Listen to this new 7-minute episode to get some perspective on want it versus need it, expense versus investment. Read More

Is there such a thing as work-life balance?

If you do a search online, there’s no shortage of books, articles, posts and stories about work-life balance. Is there such a thing? Can anyone else really tell you what’s the right balance for your work and life outside work. I recorded this after hearing yet another pundit opine about this. So, now it’s my turn 🙂

Listen to this new 7-minute episode for my take on this topic. Read More

Joe Bunn – scaling by licensing

In keeping with my series on “Scaling” I’m so happy to have had this chat with Joe Bunn on how he came to expand from one location to six through licensing. Is licensing right for your business? Listen to this episode and find out.

Joe Bunn started his DJ career at the age of 14 in Eastern North Carolina. In the late 90s, he started Bunn DJ Company. The company grew from a couple of DJs to 15 of the area’s best mobile DJs. Over the past few years, Bunn DJ Company has expanded to Charleston, SC, Charlotte, NC, Richmond, VA San Diego, CA and Bozeman, Montana! The company performs at thousands of weddings, private, corporate and charity events yearly. Read More

Where’s the friction in your sales process?

As a customer, it’s easy to see where companies make it hard for us to do business with them. Can you see where you’re making it difficult for your customers? Do you know how you may be chasing away good prospects because of extra steps or friction? See how your customer experience may be hurting you, rather than helping.

Listen to this new 11-minute episode and find out where the friction is in your processes. Read More

Should You Go For Volume or Profits?

As I work with businesses like yours, growing your businesses is a frequent topic. When growing your business, is the focus on top-line sales, or bottom-line profits? Too many wedding and event pros pay too much attention to sales, and not profits.

Listen to this new 7-minute episode and get a clearer view of where you should be focusing. Read More

Eric Maas – scaling – franchising vs just expanding

When it comes to growing your business there are many different paths. In this episode from my “Scaling” series I chat with a good friend, Eric Maas, whose family has taken Complete Weddings from a single DJ location to nationwide and beyond through franchising. Listen to this episode and hear another way that you might want to consider for growing your business. Read More

They’re going to buy what you’re selling

Many companies have cut back on the number of products and services. Menus have gotten more limited. Supply-chain issues have reduced inventories. Can you cut back on the products and services you sell, and still profit more. Your customers seek you out for the results you provide, not the specific products and services.

Listen to this new 8-minute episode and find out how you may be able to profit more, with offering fewer products and services. Read More