Podcast Transcripts & Articles

Is there an expiration date on your doing weddings?

A few years ago I did a presentation “How to be the experienced wedding pro, without sounding old.” I had a lot of feedback from wedding pros, young and old, about what it means to be too old to do what you’re doing now. There are 50+ year old DJs rocking it every weekend, and others in their 30’s who think their clock is ticking loudly as they approach 40. What’s the difference?

Listen to this new 8-minute episode to see how loudly you clock is ticking and when it’s time for you to pack it in… if ever! Read More

Matt Campbell – Search Engine Optimization (SEO)

Search Engine Optimization is on the minds of many wedding and event pros. Matt Campbell became knowledgeable about it for his business, MyWeddingSongs.com and he and I are had a follow up conversation to our one about his niche. In this new episode we talk about SEO and how you can learn to improve it for your website. Read More

Stop doing these things now!

I was going through my email list and the websites of many of my contacts and I came across some things that I’ve been saying NOT to do for years. Yet, thousands of my contacts are still using the wrong email address, or doing things (or not doing things) on their websites that could be hurting their inquiries, conversion and of course, sales and profits.

Listen to this new 12-minute episode to see the things they should stop doing, in case you’re doing them too! Read More

Are you taking time to sharpen your saw?

If you ever find yourself too busy doing your work to find the time to work on improving your skills, learning new things and expanding your perspectives, you’re not alone. That said, there are many, many of your peers who are making learning a priority. I know, I see them at the same conferences every year. I hear about the books they’re reading. I see their posts about new products and services and how their customers are enjoying those new results. I work with wedding and event pros, just like you, and see how you’re growing your profits, sometimes from more weddings and events, sometimes just by doing things differently.

Listen to this new 8-minute episode to see how taking time to sharpen your saw can reap you the benefits personally, professionally and in your profits! Read More

Nora Sheils – Her Pivot-Rock, Paper, Coin

Some people pivot because their current business is no longer viable, and others, like my guest for this episode, Nora Sheils, saw a need for her business, looked for a solution, it didn’t exist, so she and her partner built it! What do you do when you see a need in your business and can’t find a solution? Listen to this episode for inspiration, some ideas and even a special offer from Nora for my listeners! Read More

Mike Walter – scaling to over 1,000 events per year

Continuing my series on “Scaling”, for this episode I talk with my friend Mike Walter on his journey from DJ working for another company to growing his own company that does over 1,000 events per year! How big is right for your company? Listen to this episode for another angle on how to grow a business. Read More

I don’t care much about SEO, should you?

Not a week goes by that someone doesn’t ask me about SEO (Search Engine Optimization) and if I can help them with it. Other than making referrals, and having guests on, like Matt Campbell and Brian Lawrence, I don’t pay much attention to SEO. Why? Because I’m not trying to get more business through searches, other than searches specifically for me, that is. Should you be paying attention to SEO for your site? Yes. How much time, attention and money should you be spending? That’s a different question. For many of you, the answer is a lot less than you’re spending now.

Listen to this new 12-minute episode to see if you should be spending more or less time, attention and money on your SEO. Read More

Just because you can measure it, doesn’t mean you should

Some things in your business are easy to measure and others are more difficult. Many wedding and event pros that I work with do very little tracking in their business. A few do a lot. For me, and for my clients, businesses like yours, I want you to focus on things that you can change, not just things you can measure, just because you can measure them.

Listen to this new 7-minute episode for a little perspective on what you should and maybe shouldn’t be trying to measure. Read More

Jeff Miller – Scaling up to 16 venues

Continuing my series on “Scaling” I was so happy to chat with Jeff Miller on how he came to scale his catering business from one to 16 venues. I’ve had the privilege of working with Jeff and his team and he’s carved out a great niche in and around the Philadelphia area. Listen to this episode for another angle on how to scale your business. Read More

Want it, need it, got to have it?

There are things in our lives and business that we really need to have. Those are the basics and staples of our lives. Then there are the things that we want to have, but do we really need them, or are they just nice-to-haves? I think we should all treat ourselves and families to nice-to-haves. And for your business, understand the difference between an investment and an expense.

Listen to this new 7-minute episode to get some perspective on want it versus need it, expense versus investment. Read More