Podcast Transcripts & Articles

Are You Getting Too Many Inquiries?

Very rarely do I come across businesses who don’t get enough leads. Most wedding and event pros I work with or speak with complain about getting too many inquiries. Which one are you? Do you really want more inquiries, or do you want better ones? Do you have enough time to follow up the way you know you should (or the way I recommend in my books)? Or, do you know that you could follow up better… if you only had more time? If you got fewer leads would you follow up more?

Listen to this new 14-minute episode for perspective on whether more leads is better, or worse. Read More

Hitting the reset button

Do you clear your mind before you have a call, meeting or send an email or text? Or, do you bring the baggage of your prior conversations with you to the next one? Learning to be more present and staying open to the unexpected can lead to unexpectedly wonderful outcomes.

Listen to this new 7-minute episode for some ideas on how to hit your own reset button. Read More

Holly Verbeck – The Niche: Hey Chef!

Sometimes you come up with a good idea and sometimes it comes to you. It’s been said that necessity is the mother of invention. Well, Holly and her chef husband came up with an idea to fulfill both a need and a lifestyle.

Listen to this episode for some inspiration for your next idea! Read More

Adam Tiegs – Scaling Down

Many of the businesses I come across are looking to grow, whether they’ve been in business months or years. Every so often I come across someone who’s in a different stage. My friend and client, Adam Tiegs grew his business and then decided it was time to scale back. I’m sure many of you can relate to feeling that it’s time to scale back.

Listen to this episode and see whether scaling down is in your future. Read More

How do you overcome imposter syndrome?

Imposter syndrome is defined by Google as “doubting your abilities and feeling like a fraud.” This listener suggestion came from Meg Ramos and I’m so glad she suggested it. I’ve had my moments of self-doubt, wondering why I’m the one that has been given some of the opportunities or how I got to be the expert, without going to school specifically for this. It’s a trait common to successful people, maybe even you.

Listen to this new 7-minute episode for some clarity on imposter syndrome and how you can view it in a different light. Read More

What’s the cost of doing nothing?

Does inaction have a cost? The easiest thing for most people is to do nothing different. Keep going the direction you’re already going, don’t rock the boat. Is that the best course of action, or are you missing out on more by taking no action? I’ve spoken about opportunity cost before and this ties in with that discussion.

Listen to this new 7-minute episode for some perspective on what you may be missing out on by not acting or by passing up on an opportunity. Read More

How do you overcome burnout?

This is a listener suggestion from Matt Campbell, who has been a guest here on the podcast. What is burnout, and when is it time to pack it in and move on to something else? I discuss my thoughts on this (and I’m not a psychologist and don’t play one on podcasts) to hopefully give you a different perspective on how to view your situation.

Listen to this new 8-minute episode for a different look at a serious topic. Read More

Should you build a better mousetrap?

I’m often approached by people who’ve come up with a new technology or business idea, the spark of which was them seeing the need for themselves and/or their business. Sometimes there isn’t a solution for their problem. Other times there is, but it just isn’t the right solution. So, when is it time to build something versus customizing something that already exists, or just learning to work with what’s already out there.

Listen to this new 6-minute episode for some thoughts on when it’s time to build versus buy. Read More

Brittny Drye – The Ins and Outs of Getting Published in the Wedding Industry

Getting published in a wedding magazine or on a blog or online site can help give your business credibility and the reach of audiences that might not otherwise know about you. Listen to this new episode with Brittny Drye, founder and editor-in-chief of Love Inc., and hear how to get your business on the radar of the editors of publications and websites. Read More

Are you doing business with the right customers?

Very often I’m consulting with wedding and event pros, and I’ll hear complaints about them getting inquiries from less than their ideal couples/clients. It always begs the question whether it’s their marketing and advertising attracting the wrong customers, their pricing and packages aren’t correct for their target market, or whether they’re just settling for the wrong customers.

Listen to this new 8-minute episode for some thoughts on whether you’re choosing the right customers. Read More