Podcast Transcripts & Articles

Do you know your inventory?

Much of my work with wedding and event pros, like you, is on growing your business. I try to get you to focus on profitability, not just sales. One way to do that is to really understand your inventory, and I’m not just talking about physical goods. Your most valuable inventory are your time and your calendar. Understand those, and basic economics, and you’ll learn to profit more.

Listen to this new 8-minute episode to get perspective to help you understand your most important inventory and how to maximize your returns with them. Read More

If it were easy, everyone would do it!

I saw this phrase and it inspired me to do this episode, because so many of you are doing things at a high level, and that took work. At the same time, many of you are worried about the next new competitor. Maybe they’re doing more work than you to improve, maybe not. If you’re not doing things that seem hard, right now, you’re not pushing yourself higher.

Listen to this new 8-minute episode for some ideas to, hopefully, inspire you to reach higher, personally and professionally. Read More

Rod Baker – Networking for Introverts

When I had Rod Baker on the podcast to talk about his pivot, we were chatting during a break about how so many DJs, and other wedding and event pros, are introverts. No matter how gregarious they may seem at an event, that could be a façade that’s masking their true, introverted selves. We had a lively discussion that I think you’d like to hear. Enjoy! Read More

Are you playing nice with the other wedding/event pros?

A Facebook post inspired this conversation about how wedding and event pros do, or don’t work well with others on the same wedding or event. I’ve heard some great stories and some horror stories about this, and in this episode I weigh in with my thoughts.

Listen to this new, 8-minute episode to hear my perspective on how wedding and event pros can and should work together. Read More

Can you Uberize Your Business?

Every time I travel, I have a choice between a cab and an Uber (or Lyft). Often the cabs are sitting right outside and yet I’ll wait for an Uber. Why is that? What did Uber do to disrupt their industry and what can you learn from it so you can do the same in yours?

Listen to this new, 7-minute episode to get some ideas how you can make your business indispensable to your clients. Read More

Phil Johnson – Building your emotional intelligence

Every decision we make involves emotions, some more than others. When it comes to your business, and life, there are forces pulling you to stay where you are, don’t change, and those are competing with your desire to move forward. It also can affect your business, in that when people trust you more, they will want to do business with you more. Phil Johnson has spent the last 20+ years studying and teaching Emotional Intelligence, which is not the same as intellectual intelligence.

Listen to this episode for an engaging conversation that will help you understand emotional intelligence better, and some things you can do to improve yours! Read More

How Will You Know If You’ve Never Tried?

This is another episode influenced by a conversation I saw on Facebook. Someone had posted a meme about people who’ve never attended a conference, implying that those people were elitist, know-it-alls, and they didn’t think there was any value in them going. What was interesting was how many who were commenting said they had never attended a conference. How can you say there’s no value, if you’ve never been?

Listen to this new 9-minute episode for my perspective on this. Read More

Heidi Thompson – Creating An Overwhelm-Squashing Marketing Plan 

Do you ever feel overwhelmed by the pressures of marketing your business? There are so many forces, pulling or pushing you to try the latest social platform, or are you blindly following the crowd? Heidi Thompson wants to help you Squash the Overwhelm and she shares her 5-steps for doing that in this episode. 

Listen to this new episode for some actionable steps on how you can feel less overwhelmed, and more in control!  Read More

Are You Looking At Me?

Having just gotten back from a short vacation, I was struck how two simple things made, or didn’t make, our experiences better. They cost nothing, but can mean everything. It’s not about price point, either. Some of the best experiences were with inexpensive restaurants.

Listen to this new 6-minute episode to see what I’m talking about and how easily you can implement these into your business. Read More