Brian Lawrence – Making Your Business More Visible Online
When it comes to increasing your visibility online, my go-to guy is Brian Lawrence. So, I asked Brian to come back on to discuss the Google Business Profile and much more. We talked about the change from Google My Business and what you can do to help your business and website show up more online. Listen to this new episode for some tips you can use, right now, to improve your online visibility.
About Brian
Brian Lawrence, my recommended resource for web design and SEO for the last 10 years, has been in the industry owning one-stop-wedding stores, VP of a leading wholesale wedding brand, and an accomplished industry writer and speaker.
Visit brianlawrence.com, text him at 201-446-1038, or e-mail [email protected]
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– Google Business page, Google Maps, SEO, who do I go to? Listen to this, and hear my guy. Hi it’s Alan Berg, welcome back to another episode of The Wedding Business Solutions Podcast, I am so happy to have my good friend back on, Brian Lawrence, Brian, how you doing today?
– Doing great, looking forward to sharing some good stuff.
– Yeah, last time we were talking we kind of teased this because we talked about getting your website ready for engagement season, and as everybody heard you are my guy for websites, so, there’s things that you’ve done for me and you’ve done for other people that I think would be really helpful here. I used to call it, what was it? Google My Business, but it’s not called that anymore, and then SEO, and these are things you’ve done for my website and for me, by the way just got my 60th Google review on my Google Business page, or whatever it’s called now, which you will fill us in and tell us what it is called.
– Well that’s, I mean that’s a good story in itself how you decided to do that, just sent out an email saying, I realize I don’t have reviews on my Google Business profile, and all of a sudden the floodgates came in.
– Right, so the story on that is, you said, you should have your Google Business profile filled out, and I was like, okay guy, help me here. So you set me up with that. And then Google sent me an email and said, hey, you don’t have any reviews, and if you get at least five you’ll show up more in searches, and as people know if you listen to the podcast, SEO is not important to me, it’s important, it’s not important to me for getting business, it is important for findability, and when you did the SEO on my website, and changed all my title tags, and all the things there, it definitely helped, but in terms of reviews I used to have them on my website, on a page, and like we know nobody looks at those pages, that’s why they’re on every page of my site, and I sent an email out and said, hey, would you be one of my five? I sent it to like 900 people, would you be one of my five, Google says I need five. And within two days I had 36. And now send people there, I have all these redirects, ReviewAlanBerg.com, ReviewMySpeaking.com, et cetera, and I, like I said I just god from a mastermind the other day my 60th, they’re all five star, although I know it legitimizes if one of them is not, but thank you for making them all five star.
– You keep them all at five star and I’ll do the same on my profile. I have about 40, so.
– There you go, there you go, and like we know, if you don’t ask the answer’s always no, so ask people to do it. So, let’s start with that. It was Google My Business, it’s not called Google My Business anymore, so give, for people that don’t even know what we’re talking about here, what is this?
– There are three different ways that you’re able to show up on Google. One is that you can pay, you can pay Google to come up on the top of the page for any keyword term, and it’s almost like an auction. The more you bid, the more, the higher that you can come up. And it’s something that is very short lived, it’s just, as long as you’re paying, you can come up on top. So for the longterm of any business, you want to come up 24/7 without paying, and there’s two ways to do that. One is all of the organic searches that come down, that have a description of the business, and the website, and that, and anybody in the world could rank for any keyword term that they want. If you’re a wedding photographer in Chicago, there are many websites that rank for that term that are not wedding photographers in Chicago. They have the right strategy, I mean for example, there’s nobody in the world, in the wedding world, that does it better than Wedding Wire and The Knot. They, if you search for every keyword term that a wedding couple would search to find a local vendor, the chances are Wedding Wire and The Knot are right on the top of the search engine. Because what they’re looking to do is take a couple that’s looking for a wedding vendor in their area, and instead of continuing the search on Google they’re bringing them to their platform to deliver them to their advertisers.
– And for those people that don’t know, there’s a team of data scientists at The Knot that are working on this all the time for The Knot, and Wedding Wire, because the algorithm, I think since we’ve been talking now the algorithm has changed again, right?
– It keeps changing, and I mean, The Knot gets about 10 million visitors to their site a month, it’s incredible, and without the traffic from Google, they’re not getting a lot, a lot of that’s coming from Google, and that’s why SEO is so important. But the quest to rank on Google for a local wedding vendor is complicated because anybody could rank for those terms with the right SEO approach.
– And what you’re talking about is on your own website having words and phrases that Google can read your site, called indexing, so that when someone does a search, you’ll come up, right?
– Yes, I mean that’s the pathway, but what, anybody can do it, any other business, even if it’s for local vendor, that’s not a local vendor, can do it. But the third pathway, formerly called Google My Business, now called Google Business profile, and in reality it’s coming up on the Google Maps results, is strictly for local businesses. You have to be a local business in order to be on that directory. So that’s probably the best opportunity for local wedding business, regardless of the category, to have success, because they’re only competing with other local competition, they’re not competing with all of those other platforms that have a lot more resources to invest in finding out what the best approaches are, and there’s also more that an individual wedding business can do themselves to take charge of improving their visibility on that platform.
– Okay, so, this is tied into Google Maps, yet I and many, many people don’t want your physical address listed on there, so how does that work if it’s tied to Google Maps? So Google knows you’re local because you have to, I guess I gave them my address, right? But said don’t list it?
– That’s correct, you have the ability to hide your address on your profile. So Google has to have some sort of map marker to know the reality of where you’re from, but it doesn’t need to be seen by the public. And look, besides wedding venues and bridal shops, and formal wear, a lot of the wedding vendor categories are service businesses that are not, are going to their destination, ceremony, reception, and they’re delivering things, and they’re performing there, and they’re photographing there. So you have an ability on Google Business profile to define your coverage. You will have the ability, of course the more local you are to where you’re located, that certainly is the best opportunity to rank, but Google understands that as a services area business that if you’re not living in Chicago but you’re about 25 minutes away in a suburb, and you serve that area, Google understands that for a service area business, that’s a viable search result for someone that’s looking for wedding vendors in Chicago even though they’re not physically located in physical Chicago.
– Right, they’re outside the loop but then they go down to downtown. What if you service more than one area? Like more than one city, complete city, like you service Chicago and Miami.
– There, if you serve those areas, it would be to the biggest advantage to have some sort of location in that particular area that you can tell Google that, would you be able to receive mail. There’s a certain validation process for Google to ascertain you are where you say you are, especially if you’re a home based business that wants to hide the address, Google will send you a postcard with a confirmation number that you’ll need to type in to show that you are, you really are where you are.
– So if you had a post office box, or one of those, like UPS stores have mailboxes there, that kind of an address where you receive mail?
– No, no, you see Google is smarter than that. They’re really looking for people that actually have locations, but one of the things that I’ve suggested to wedding vendors in the past is that you could have, you could look for a physical location without the retail headaches of having a retail store. Like you could look for say a bridal store, or another wedding vendor, that might be willing to rent you space, or rent you the the opportunity to have a mailing address, or a place where Google could establish you as a physical location. And that’s also a really good strategy for those vendors that are in the suburbs of a city that they want to rank for, where they really don’t have a physical location that people are visiting, but they want to, if you’re located in the physical city that you want to rank for, that’s a big advantage.
– Okay, so if your Aunt Sally lives in Miami, that’s a physical address, that postcard would go to Aunt Sally’s house, they wouldn’t know it’s your Aunt Sally?
– Correct.
– Okay, so Aunt Sally is better.
– I would love it to be Aunt Sally’s bridal store.
– Right, and then a good solution would be your partnering, let them use your address in the other towns so they can show that they’re there, and you use your address, and now you’re both going to get advantage.
– Right, and both of us, clients of mine, clients of yours, Summer, and Steven Gossit, and also I have Jeff Party Machine, they share a common space, that everybody that’s located that pays to be in that space could use that for a Google Business profile address in Greenville, South Carolina, and I think that’s actually a great idea among wedding vendors in a particular larger city to commonly rent a small space.
– Well you used to call those wedding centers, or, Shari Ronning had The Wedding Lounge, was the same type of thing. That’s always been a good idea because everybody that’s working from home now has a physical space to go to, it looks more legitimate, more professional.
– Yeah, absolutely, more credible for sure.
– And it’s not Starbucks. It’s not Starbucks, right?
– Right, right.
– So what would someone want to do, or can someone do this themselves? I know you did this for me and you did this for your clients, can someone do some of this themselves? Or all of this themselves?
– Yes, no, there’s a lot that a business could do, most of the wedding vendors that I speak to, already have a Google Business profile already established, and many times, if they didn’t establish it, just from the awareness that they exist, Google will establish one for them. But what they would then need to do is what’s called claiming it, where they have to prove, that they click onto a certain process on Google that helps Google determine that yes, you are the, you deserve to be given the access to take over the management of this profile. And there’s a lot of different aspects to the, what you can have on Google Business profile. It has a lot of different types of information, where, the areas that you serve, there’s different categories of types of services that you provide, a good description that help people that see it on Google, and that’s why it’s a more visible search result than the typical other one. Even better than Google AdWords, because Google AdWords results look the same as the rest of the listings. Google Business profile, if you can come up to one of the top three results on that, on Google maps for your area, you get homepage exposure for searches, once, it’s very easy for someone to see those three prominent listings, one after another, because you get, you see a map, and you see reviews, so it really pops. And then there’s a very easy call to action to then look at more search results on Google Maps, so you click on it, and then you see all the listings. I have a client in Michigan that’s a venue that is ranking number four, number seven, for all these different Michigan venue searches. So the difference between going from number four to number three is amazing because right now they’re not on the homepage, the first page of Google for all searches, for Michigan, with that term, but if they were with number three, they would be. So there’s a lot to gain depending on where people are, ranking at the present time. But getting back to your question. So, there’s, it’s a very easy pathway for a business to populate their own Google Business profile, there’s fields that you fill out, there’s a control panel that you have access to. It used to be that you would go onto a separate website, like a webpage, and fill it out there. You actually now go onto your Google Business profile that you see actually on Google, when you’re doing a search, and it says you manage, you own this account, and you click on, and the control panel is right on Google.
– But what if it’s not there? because some people it shows up just because of the activity you’ve had, what if you’re a newer business and it’s not there? How do you make one show up?
– What you would do is go, you would just search for Google Business profile, it would give you a link, and you would go, you would then go to fill out all of the information needed to setup the profile. The first thing that you do need to have is a Gmail address, in order to be able to start a Google Business profile.
– Okay, so, the data, the information that’s there, is obviously your contact information, which you can hide the address if you want to. I think I have products I think is one of mine, so my books are there. Is it pulling in, you said reviews it’s pulling in there.
– It actually, besides the reviews that you could directly have clients review you there, it also pulls in other review platforms. And often you’ll see Wedding Wire and Knot reviews, and Facebook, they’re not going to do Yelp because it’s direct competitor.
– What about my podcast? because I know it’s on Google Podcast, although nobody listens to it there, they’re mostly on Apple and stuff, can it or does it pull that in? I never looked at that.
– No, I can’t say that I have either, we’ll have to explore that together.
– Have to look into that, yeah, I mean it’s like two people a month listen on Google, most people listen on Apple or Spotify, or YouTube. Okay, so, what are some of the strategies that people can do to try to rank higher? You said this venue is fourth to seventh and they want to get into that top three, so what do you help people with.
– So number one, believe it or not, it’s completing all of the fields in the Google Business profile, even though some of them don’t really have much value to the user experience. On Google Business profile, there’s actually an option to create a Google Business website, and what it really is, it’s not designing a website, they actually pull and create a generic page from all the information that you give them, and it becomes like a little landing page. And actually for a business that’s just getting started that doesn’t have a website, they can theoretically use a Google Business website before they get a regular website.
– We of course recommend they talk too you and get a real website, but.
– Oh yeah, but, just right at the very beginning. And there are also, Google also has a very interesting feature that is mostly a consumer feature called Questions and Answers, and that is supposedly, it’s supposed to be a consumer driven characteristic where a consumer could go on and ask questions, and then the owner of the, or manager of the profile could deliver the answer and it gets posted on their profile. But you could actually create the questions and answers yourself by asking yourself the questions using a different Gmail address. And then come on and give the answer into your profile, so what ends up happening is you see seven or eight questions that someone can click onto, and you can control the questions that are relevant to helping them better get to understand your brand.
– So almost your own curated FAQ’s. So it kind of sounds like Quora, where people go on and ask questions and other people answer the questions, but it’s Google’s version I guess of Quora.
– Yes, yes, but in this case you can be the asker and the answerer. And then the other elements that are really important is sharing imagery and sharing videos. What most people don’t understand is that when you’re populating your profile with images and videos, it’s great to create a very nice showing of your business by curating the right videos and photographs, but from a Google perspective they’re looking for you to constantly be updating those. So doing it once or twice a year is good for the user experience, you have more current things to show, but Google is really looking for you to interact with their profile similar to the way that you would interact with a social media profile. And in fact you can actually use the same posts that you have on Facebook or Instagram and just repurpose them on Google, just Google likes to see that you’re tending to their platform. And also reviews are really important. Review, when you get a review on Wedding Wire or The Knot, it’s great, I mean the more reviews you get the better it is, but the whole thought process and strategy for review acquisition should be thought about with the mindset of, you shouldn’t have all your eggs in one basket. If you have a hundred reviews on Wedding Wire, and you have 20 more reviews, the next 20 clients that you’re looking, if you want to get, one review platform to get them to review you on, if you have only 10 reviews on Google, and those next 20 that got on to, would make it 30, is going to mean a lot more than getting, going from a hundred to 120. Because essentially when you’re looking at a preview of your Google Business profile, if you’re looking on a preview on Wedding Wire and The Knot, the profile is really where they get the meat of who you are but the preview doesn’t show them a lot. It shows them an image, it shows them, the main thing is how many reviews you have compared to your competitors.
– And recency, and the recency of them.
– And of course the quality, how high the reviews are. But so in general.
– Let me ask you a question then.
– Okay.
– because we’ve been told that having the same review on more than one site is not good, but if somebody posted a great review for you on Wedding Wire, and you asked them to copy and paste it over to Google, is that going to help you or hurt you?
– What I would do is I would copy it, tweak it a little bit, so it’s a little bit different, and then, and send it to them to paste it on, so it’s not exactly the same.
– How different?
– Just a little bit different. But there’s another strategy, this is like, I mean that’s why we’re here, right? I’m sharing, we’re talking shop.
– We’re talking shop.
– This is a strategy that is a really cool thing. With some of the people that you have a, like some wedding vendors that may have a really good relationship with some of the people where why know they’re going to get support, and that they love them, if you could create a sentence in their review that you could say to them please use, that has the keywords in it, like, for example, when I was shopping for a wedding photographer in Chicago, I saw a lot of nice work, but nobody had the personality of XYZ, and that really meant a lot to me. To really be comfortable with someone. And, they take care of my, not only doing a great job of photography, but they were so wonderful to my grandmother and the guests, something like that, but you’re organically bringing in a keyword term that makes sense, it doesn’t look like it’s forced.
– Right, which if you look in your real reviews, couples do this on their own, but you’re doing what the TV shows call leading the witness by asking them to say it a certain way. What I found is that if you, the way you ask the question, is the way they answer it. So if you say, could you post a review for us about how you really enjoyed our wedding photography in Chicago for your wedding, that’s probably what they’re going to say.
– Right, but if you can get some of those keywords in, that’s almost like, a social signal that Google is picking up that someone from the outside is acknowledging them for that search term. And the other thing also is that, I mentioned a little bit earlier that adding images and videos on a regular basis is a really good thing that Google values. They also value if clients upload images to your Google Business profile, which they can do. because again it’s showing engagement, it’s showing interaction with your profile. And that, it’s like a popularity contest.
– Right so if you did video testimonials, you could upload them, if you somehow could ask them to just do a little one minute video and they upload it, that’s better.
– Exactly, it’s stronger from Google’s vantage point than doing it yourself.
– Right, it’s a testimonial, and uploaded by the customer, so that’s stronger than you uploading anything.
– Right, exactly.
– So what are some other tips on how to get more reviews?
– I know that it’s really being consistent, that you have to just be consistent and persistent. First of all, another thing is that, it isn’t like you want to all of a sudden, you did a hundred weddings last year and you haven’t asked them for reviews, don’t do what Alan did, Alan doesn’t really care about SEO, he has enough, everybody that’s listening already knows he has enough going for him, but he doesn’t really need to be found on Google. But if you want to be found on Google, it’s much better to have, to get a few reviews a month, rather than getting 30 all at one time. If you have hardly any reviews get that first surge of reviews just to make your review quantity respectable, but after that you want to continually get reviews. And another thing that many wedding vendors don’t realize is that you don’t have to limit the review outreach to just clients. You could ask other vendors.
– Guests.
– Guests.
– Parents.
– Yeah, and you could also even ask clients to review you about the experience of working together at the beginning.
– What about, yeah you said other vendors, right? So the other people that you work with all the time, peer reviews.
– Oh yeah, I think those have a tremendous amount of credibility.
– And you could do that for each other, so you’re helping each other. I’ve heard that if you at least get into double digits, so initially, yeah you don’t want to dump like, I only asked for five and got 36, I wasn’t trying to get 36, but if you can get into that double digits quickly I think there’s more credibility at 11 versus eight.
– Yes, yes, but also you want to look at who you’re competing with. And if, especially on Wedding Wire and The Knot, you definitely want to have, you want to be competitive because someone, if you have 30 reviews and everybody else has over a hundred, chances are you’re going to be clicked on less than your competitors.
– And then for Wedding Wire and The Knot, you need at least five new reviews in the year, good reviews, to qualify for Best of Weddings, and Couple’s Choice, so like Brian said, if you’re already getting 30 reviews on your Wedding Wire profile, direct people over to Google to get over there, because you should have more than enough to get your Best Of or Couple’s Choice.
– Right, and it also, the one thing about getting reviews on Google is besides the credibility of it, it actually could help advance your ranking.
– Tell people what ranking is, you used that word a bunch of times, what is ranking?
– So ranking is that, when, it’s really just an assessment when you type in search terms like wedding venue in Michigan, you see what number you rank on Google, so the idea is is the higher that you rank the better it is.
– It actually has a number, or it’s just what page you’re on?
– It’s really, to me that way that we look at it, you’re ranking number four on Google, on Google Maps, you’re number four, you might be number eight or nine organically, for a client that’s really, like we have a DJ company, Fun DJ Company, which has six locations across the country, and we’ve done their website and do all their SEO, they rank both on Google Business profile, Google Maps, and organically, very high, but they’re going to rank higher on Google Business profile because they’re not competing, again, Wedding Wire, all the other platforms are not there, so if they’re ranking at least on the first page of Google, even though it might not be number two, number three, it’s still really good. So you have to manage your expectations. And also, just in general, when you’re a newer business, it’s going to take time. Businesses develop a lot of different types of exposure, just naturally, even if they do nothing, they get links from other, like, a lot of, say a wedding vendor writes a blog post on a wedding that they did. Often they will include other vendors that were part of the wedding, and give them a link to their website, that is another very important element in advancing your ranking, is that, is the more backlinks that you get, links to your website, it’s something that Google values. And one of the easiest ways to acquire backlinks, as Alan mentioned earlier, is to try to network with other vendors in your area, do blog posts on each other, things like that, but also interesting enough, if you searched for your business on Google, to see places that you were included in a blog post, you’d be surprised how many might not, might have your name but not linkings to your site, and if you just contacted them and just asked them to please add a link, a lot of them will accommodate you. They just didn’t think about it.
– Right, so if you’re going to search for yourself, because you’ve already probably searched for yourself on your computer, should you use private viewing, or incognito window and you do that search? Does that take away all the history to give you what other people would see, or does that matter?
– No, it doesn’t matter, no you can just search yourself and it’ll just list all the results. Where it does matter is if you were searching for a search term, you would probably come up higher when you’re searching it than another consumer that hasn’t searched for you before, because Google factors in your behavior.
– Right, okay, so then on your own website, this is on your Google Business profile, it knows where you are but you didn’t list your address, I’ve noticed recently, I was frustrated again the other day, I had this list of people that I was contacting with, and I wanted to go to their websites to see where they were, and first of all half of them were using a Gmail address so I didn’t even know what their website was and then when I went to their websites and found their websites, a lot of them listed no location information, because again they don’t want people coming to their house, so how do you overcome that, on your own website, because that’ll help your SEO, that’ll rank higher, but if you don’t say.
– You don’t have to include your address and you could actually get a Google Map, it’s like a little graphic that you can download from Google that will just pinpoint the area that you’re located in, it has nothing to do with the address. But the more, go ahead.
– And what terms you use, like I work in this city, that city, I like to put it on the reviews, to say this couple got married at this venue in this city and state so at least you say those things, but I tried, I’m looking at these sites I didn’t know where they were.
– Yes, I mean it’s really important, also from a user experience, when someone comes to your website they need to know right away what you do and where you do it.
– Right, in the words that they would use. So like in North Carolina with Joe Bunn, The Triangle, The Triad, stuff like that, you can’t just say Raleigh and Charlotte, you need to say The Triad and The Triangle, because that’s how they might search for you. Looking for a wedding DJ in The Triad.
– And all of that is a science. You can actually search, there’s reporting tools that we use professionally that will tell us how many times a month a particular search term is used. Is searched; and you’d be surprised, like someone, people are getting, I’m sure have gotten solicitations, well we’ll get you on the first page of Google. It doesn’t matter if nobody’s searching that way. All it is is satisfaction, and it’s amazing how many people I’ve spoken to tell me, well I’m doing great with my SEO, I rank, I’m on top of Google for my small town with a thousand people.
– What Brian is saying is you see billboards, you get emails and stuff, we’ll put you on page one, they will, for a phrase that nobody ever uses, so every time you search the phrase, of course you’re number one, because nobody searches that. So this is, because we’re running long on time here, so this is one of the things that you do for people, what are some of the things you do to help people, because you’re my guy, you’re who I recommend for all this kind of stuff, so what are the things that you do? BrianLawrence.com?
– So one of the things that we do include getting backlinks, getting backlinks with an industry focus is something that a generic firm can’t do. I know a lot of bloggers, I know different places where I can get backlinks, usually a web, a SEO company will usually almost cold call a lot of different sources saying, that I’ll write an article for your website as long as you give me a link, and you’re paying a lot of money for the time that they’re spending to try to get a link. We also do blog posts. There are, many people think about blog posts as a resource to expand on the user experience when someone comes to the website, and probably for wedding vendors, one of the best strategies of types of blog posts are real weddings. Having the imagery and having the real feel of an actual wedding, but from an SEO perspective, it’s, using blog posts that try to rank for a particular keyword that maybe the other pages aren’t, to try to bring people to the site. For example, one of the strategies we use for none venues, is we’ll do an ongoing blog post of different venues that a particular vendor likes. Like our friend Jim Collins, from Collins Entertainment in Connecticut, if you search for unique wedding venues in CT, Connecticut, which is searched a few hundred times a month, you’ll find him, his blog post that we did for him right on top of Google. So what that does is it brings people to his site that are getting married. So we try to.
– Using the terms they use. So you do, if people didn’t realize this from our last one, you make websites, you make great wedding websites, Brian’s been in the wedding industry for a long time, so unlike somebody who just makes websites, he makes websites for the wedding industry, so there’s a focus, same thing here with the blog post, I recommended two customers to you the other day for doing blogs because of this, and you can help them setup their Google Business profile, let them know what’s, if they’ve done it already, having it completed, fill it out, what to do, updating on that, help with their ranking, reviews, did I miss anything?
– There’s also a very important thing that a lot of businesses don’t realize, is that they could be doing things that they think are working, that should be working for them, when they’re doing their own SEO from their own research, but sometimes there’s a bunch of different technical things that are going on behind the scenes of their website that they don’t realize, that are creating a disconnect with Google. A couple of those things could be certain imagery or videos that need to be optimized for speed, because Google likes a faster loading site. Sometimes it could, most people that have been in the industry for a while have had an older website and then got a newer website, and a lot of web designers don’t understand all of the due diligence that should be done when going from one website to another. Sometimes pages don’t get carried over properly, from an old website, and there are remaining old website pages that don’t go anywhere anymore, and it’s called a broken link, and some of, those are things that are negatives on Google, and those things, once those things are corrected, it opens up pathways to make it easier to rank on Google. We install what’s called Schema, which is a language that helps Google better identify a business from locality, so there’s a bunch of things that, like my approach for SEO is really a hybrid approach. I will do certain things that a wedding vendor can’t do, but I will empower them and instruct them to be able to do things to help themselves at the same time.
– Okay, so BrianLawrence.com, it’s going to be in the show notes, you are [email protected], just like you should be, not Gmail or something like that, thank you very much, you are my guy, you will always be my guy. If you were at the Wedding MBA you saw him standing next to me in my booth over there, because he’s my guy. So whether it’s a new website, Google Business profile, SEO, blogging, ranking, all of these things, you want to reach out to Brian, and you will do an assessment for them, right Brian? You don’t charge them from day one, so if they need an assessment.
– Absolutely, I mean my goal is to speak to whoever was interested in speaking to me, and just like you Alan, you’re so generous with your information, like you don’t hold anything back, if someone has a question you give them an answer, they will learn something that could help their business whether we do business or not. I don’t do business with everybody that I speak to, but I want to make an impression and be a reflection of anybody that you recommend to me. How you would handle people.
– Well thank you for joining me here, again, and generous with your time, we’ll have it in the show notes all the links over there, you could also find him if you google Brian Lawrence, because I’m sure he will show up pretty highly.
– There’s a lot of Brian Lawrence’s but I’m pretty up there for the Brian Lawrence’s.
– Okay, just like Alan Berg, you get the dead radio DJ when you Google me still, which, can’t compete with that.
– The Brian Lawrence, one of the Brian Lawrence’s I found was an axe murderer.
– Oh there you go, we’re in the same boat, yours is the killer, mine got killed, there you go. All right, well thank you for joining me, I’ll have it in the show notes there everybody, and if you have any questions for Brian you can reach out directly to him, [email protected], and we will see you on the next episode of The Wedding Business Solutions Podcast.
I’m Alan Berg. Thanks for listening. If you have any questions about this or if you’d like to suggest other topics for “The Wedding Business Solutions Podcast” please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
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