Brian Lawrence – Getting your website ready for engagement season
As the holidays approach it’s always a good time to take a look at our websites to see what we can do to help them convert better. For this, I’ve invited my good friend and go-to for websites and SEO, Brian Lawrence of Local Traffic Builder. Whether your site is current, starting to get dated or needs to be scrapped, this episode will give you some ideas on how to improve with the traffic you’re already getting. Read More
Is your networking transactional?
When you go to a networking event or conference, are you deciding who to talk to, or whom to meet based upon what they can do for you, or what you can get from them? Or, are you leaving yourself open to other kinds of value by not having any expectations when you meet new people.
Listen to this new 8-minute episode for my thoughts on networking and value. Read More
They can’t ask for what they don’t know exists
Are you giving your customers what they’re asking for, or are you challenging their assumptions with results and experiences that they couldn’t have imagined? One way to differentiate yourself is to show customers things they haven’t asked for, which to them are new and unique, even if you’ve done them before. I mention a book – The Challenger Sale – and there’s a link to it below.
Listen to this new 6-minute episode for ideas on how to use this concept to close more sales. Read More
Artem Lomaz – a Pivot Into A Niche
Some of my guests for these dialogues have carved out a niche, some have made a pivot. I invited Artem Lomaz on because he did a pivot into a niche. His clients and couples saw the need and pulled him in a direction that had led him to a better place. Listen to this new episode for some inspiration on how you might find your own pivot that helps you narrow your niche, to find a better place for you! Read More
Are you in the Gap or the Gain?
I recently read (listened) to “The Gap and The Gain” by Dan Sullivan and Dr. Benjamin Hardy. I was really intrigued by the concept of how we can so easily fall into The Gap, and focus on what we don’t have, instead of The Gain, where we can appreciate what we’ve already done to get where we are. At first, I thought it was a simplistic concept, but it gets much deeper in this very short book. Read More
Are you seeking someone else’s idea of success?
Are you letting others define success for you? Do you see what other’s are achieving and make that your benchmark? Or, are you choosing your own definition of success… the only one that really matters. Read More
Myrna Daramy – Is Your Website ADA Compliant?
Right about the same time that I asked Myna to come on the podcast, I got a listener suggestion from Rev. Annie Lawrence in NY City to do an episode on making your website ADA Compatible (ADA – Americans with Disabilities Act). Over the years I’ve heard conflicting information about who needs to make their websites more accessible. The easy answer is that all of us should do it, but is it required by law. While this short episode can’t answer all of your questions, it will give you some ideas and tools to make your site accessible to more people… people with different abilities. Read More
Should discounting be part of your sales plan?
Discounting is always a hotly contested topic, whether for my speaking or consulting. This was a listener suggestion (thanks, and keep them coming) and whether you’re a solo-preneur, a small group, or a large company, coming up with the right pricing strategy is key to profitability. While I’ve spoken and written about this for years, and my clients, businesses just like yours, ask me about this, a lot, I thought this would be a good discussion for us.
Listen to this new 11-minute episode for ideas on how and when discounting might (or might not) be part of your sales and pricing plan. Read More
When is it time to go full time?
This topic is another listener suggestion (thanks, and keep them coming). Many of you have either already gone from having a hobby to a side-hustle. Some of you have already made the leap to full time, and others are thinking about it. If you’ve done it already, listen to see how familiar some of this sounds. If you haven’t yet made the leap, this should help you decide when it’s the right time.
Listen to this new 9-minute episode for taking your trepidation to inspiration and validation, so you’ll know what’s right for you. Read More
Matt Radicelli – Mentor Pods – A Pivot and a Niche
I could have interviewed Matt about scaling his business to be the largest in his market, or how he pivoted into coaching. Matt recently asked me to join him in a Beta program on Mentor Pods, his latest venture and niche, and in this episode we talk about how and why Mentor Pods came to be and how it’s different than other learning and coaching programs.
Listen to this new episode and then go to www.MentorPods.com/AlanBerg to see more about our Beta Pod and see if this affordable group coaching, with an individual focus is a good fit for you and your business. Read More
