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BAPVA Meeting

By Speaking Events No Comments

I’m proud to be returning to speak for the Bay Area Prof. Videographer’s Association. I’ll be presenting “Fade to GREEN! How videographers can close more sales, today”. No matter how good you are at your craft, you still have to close the sale so you get to do what you do so well. Whether you’ve been selling for weeks, months or years, everyone can use a refresher to help you close more sales.

For more information visit http://www.bapva.com/

Wedding Industry Leaders Conference, Canton, Michigan (Detroit-Ann Arbor)

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Join me for an intensive series of informational, thought-provoking and motivational topics. This event will take place at Summit on the Park in Canton, MI, on Dec. 5, 2011. I hope to see you there! After the event, please comment on my presentation.

To see a schedule, list of topics and to learn more about the Wedding Industry Leaders Conference, click here.

Click here to see the schedule and to register

Wedding Industry Leaders Conference, Chicago, IL

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Join me for an intensive series of informational, thought-provoking and motivational topics. This event will take place at the Westin O’Hare on Dec. 7, 2011. I hope to see you there! After the event, please comment on my presentation.

This is a different setup than the other Wedding Industry Leaders Conferences. There’s an afternoon workshop on websites and marketing materials. Then the evening is two presentations:

Creating an Exceptional Customer Experience & Close More Sales, Today!

To see a schedule, list of topics and to learn more about the Wedding Industry Leaders Conference, click here.

Click here to see the schedule and to register

How was your year? Painful or Plentiful?

By Blog 2 Comments

As we approach the end of 2011, how do you feel? Are you exhilarated over a great year? Or do you feel beat up and can’t wait for the year to end? I meet a lot of wedding pros every year as I travel around the country for presentations and training. What I find particularly interesting is that, in the same cities, I meet people whose businesses are thriving and those that are dying. It doesn’t seem to matter which segment of the market they’re targeting, there seem to be those that are finding a way to succeed while others are failing.

Why do you suppose that is? The common thread appears to be a mindset. Some have the success mindset while others have the victim mindset. I’m not saying there aren’t real issues affecting businesses all over the country, of course there are. What I’m saying, and seeing, is that despite those challenges there are people who are finding a way to thrive. Read More

WedLock Webinar – website reviews

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I’m going to be the guest speaker on the November webinar with WedLock magazine. I’m going to do live website reviews.

Please join us, register here

Here’s the description:

Alan Berg – formerly of The Knot – is one of the most sought-after, respected wedding business consultants in the industry.

He’ll be doing live site reviews of your websites during this two-hour special “workshop-inar”. Alan normally charges *hundreds* of dollars to review wedding pros websites but on this webinar a few lucky attendees’ sites will be chosen and reviewed…live!

Alan’s been in wedding marketing/sales for over 20 years, working with wedding professionals, large and small. He understands small businesses. What’s more, Alan has literally “written the book” on how to improve your website, entitled “If Your Website Was An Employee….Would You Fire It?”

So save your seat *now* for what is sure to be a packed house. Then, once you have registered, if you are brave enough to offer up *your* site for review during this webinar, enter your URL in the Questions and Comments box below! Your site could be one of the lucky ones chosen!

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Even if it isn’t chosen – you’ll *still* want to attend!

As usual, WedLock will be running all kinds of fun contests and giveaways during this webinar.

~ Someone will win, this evening, *sixty days* of free access to Alan’s online streaming videos!

~  WedLock will also be giving away a FREE iPad2 to one lucky attendee!

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Seating is limited at this free webinar. Save your seat and register NOW!

Wedding Industry Leaders Conference with WedLock Magazine

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Join us as the Wedding Industry Leaders Conference teams up with WedLock magazine for a unique conference. Your presenters will be industry experts Alan Berg and Jayne Hallock.

Want more weddings?

Need a more effective website?  A busier, better blog? An easier email marketing strategy?

Save $50 when you use the discount code WW50, your net rate is only $99 for either or  BOTH days.

Then you’ll love this two-day wedding business workshop from some of the savviest experts in the industry.

When: December 12 & 13th, 2011

Where: Miller-Ward Alumni House, Emory University

Register today

Join us for a fantastic two-day event in Atlanta, Georgia, featuring Alan Berg of Wedding Industry Leaders Conference and Jayne Leigh Hallock of WedLock Magazine.

Read More

What’s more important when choosing a wedding venue, the food or the photo ops?

By Blog 2 Comments

I had the good fortune to be consulting the other day with a DJ/Photo/Video company. I sat in on a couple of actual sales appointments with two brides and their mom’s. What was very interesting, and coincidental, is that the second bride considered using the venue that the first bride chose, but she decided not to. While she acknowledged that both are great venues, with excellent reputations for their food and service, the second bride didn’t think there were enough photo opportunities at the venue. The venue she chose is also more expensive.

That alone is not shocking. I’ve heard the same thing for years. I’ve also been talking for years about how reception venues need to be showing more real shots of brides at their most popular photo ops. Advertising is ASPIRATIONAL. You want the prospect looking at your ads and marketing materials to Aspire to be like the person they see in the ads/marketing materials. Read More

The EPIC Summit

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Join me and other industry experts for a one day WORLDWIDE wedding and events business educational conference featuring cutting-edge marketing, branding and communications strategies plus culinary, catering & design innovation from dynamic industry experts.

This event will be at the Westminster Hotel, a NJ luxury hotel, spa and event venue & it will also be Streamed live online, so you can see it from anywhere!

Get ready for an EXCELLENT, EDUCATIONAL luxury event with lots of surprises.

  • Learn to PERFECT and PERSONIFY your personal brand
  • ILLUMINATE your business plan with new life
  • and CELEBRATE your newfound knowledge with colleagues

Invest in your personal and professional development to position yourself as a leader in the wedding and event industry

Experience. Elemental. Excellence. Enjoyment. Empire building. Employ. Evergreen. Equality.
Perfection. Precedence. Play. Pretty. Party. Positivity. Panel Discussions.
Inspiration. Innovation. Image. Ignore doubts. Important. Illuminate. Immortality.
Creation. Celebration. Consumers. Custom. Classic. Charming. Cultured. Chic.

For more information and to register, click here

Brought to you by: The EPIC Group and Wedding Podcast Network

STAY TUNED FOR MORE DETAILS ON CELEBRITY KEYNOTE, BREAKOUT EDUCATIONAL SESSIONS, SURPRISES, TRAVEL INFORMATION, INVESTMENT, AND MORE.

Register here

Wedding Industry Leaders Conference, Shrewsbury, NJ

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Join me for an intensive series of informational, thought-provoking and motivational topics. This event will take place at the Shadowbrook in Shrewsbury, NJ on November 29, 2011. I hope to see you there! After the event, please comment on my presentation.

These are different session topics than the last NJ conference.

To see a schedule, list of topics and to learn more about the Wedding Industry Leaders Conference, click here.

For more information and to register, click here.

Want to talk? Call 732.422.6362