Podcast Transcripts & Articles

Do they need more choices or just the perception of choice?

When we’re trying to help our couples and customers make decisions, do they really need more choices, or just the perception that they have choices? That’s the paradox of choice. When we’re the customer, we want to know we have choices. However, when we see the myriad choices out there, we can’t decide. So, what do your customers need – more choices, or just to know that they have choices.

Listen to this new, 7-minute episode for some ideas on how to balance giving your customers choice and making it easy for them to choose you. Read More

I used to be competitive

When I was younger, I was very competitive. Whether it’s maturity, or just getting older (and wiser?), but now I look at being competitive very differently. While life has some zero-sum games (sports has winners and losers), most of our efforts are happening in abundant places, where someone getting more doesn’t really affect the rest of us. Read More

Brian Lawrence – Making Your Business More Visible Online

When it comes to increasing your visibility online, my go-to guy is Brian Lawrence. So, I asked Brian to come back on to discuss the Google Business Profile and much more. We talked about the change from Google My Business and what you can do to help your business and website show up more online. Listen to this new episode for some tips you can use, right now, to improve your online visibility. Read More

What’s your next big idea?

Are you just going through doing the same things, year after year? Or, are you coming up with new ideas to stay ahead of people who are trying to copy you? New ideas don’t always have to be big changes, and they may even come from outside your category or even outside the industry. Read More

Quality is just table stakes

When playing competitive poker, you have to pay to get into the game. That’s called the “table stakes”. When it comes to the wedding and events industry, or really any business, quality is table stakes. You can’t claim doing quality work as a differentiating factor. It’s the minimum required to be in business or in the industry. So, what are your differentiators? Read More

Rod McMahon – Rightsizing your business

I’ve had guests on who have scaled their businesses way up. And I’ve had some on who’ve intentionally scaled their businesses down, some down to just them. I’ve asked my friend Rod McMahon on to talk about how he’s scaled his business up, then down, to the right size for him. Listen to this episode and hear how he’s profiting more, doing less events, so you can get some ideas on how you might do the same. Read More

Stop trying to keep up with the Joneses

I was reading an article about the richest people in the world and realized that no one will ever have it all, not even those people with all of their money. That doesn’t mean you shouldn’t strive to better yourself or your status… as long as that’s what’s really important to you. Who are you trying to impress, because they may not care. Read More

What’s your hidden potential?

I just finished reading another book by Adam Grant, a professor at Wharton in Philadelphia, this one is called “Hidden Potential.” It really hit home with me when he shared examples of people who intentionally seek out being uncomfortable, and then they push through that discomfort and use it as a catalyst for their success. Specifically, he gave examples of people who are polyglots, people who are fluent in many more languages than me, and who were not good at learning languages when they were young. When we’re young, it’s supposed to be easier to learn a new language. These people learned many new languages as adults, despite being poor at it as kids.

Are you only doing things that are within your comfort zone? Are you only trying new things you know you can be good at? Listen to this new 7-minute episode for inspiration on finding success in your discomfort.

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I wish you only First-world problems

I found myself complaining recently about being given an upgrade, on an international flight, only to have it taken away because they double booked the seat. In reality, I would have preferred to never haven gotten the upgrade, as I lost my original exit row seat in the process. While expressing my dissatisfaction with how it was being handled, I realized how ridiculous it was to be complaining about this, truly a first-world problem. I started thinking about how many of our other daily “problems” would be really hard to justify to someone in a developing nation.

Listen to this new, 6-minute episode for some perspective, not to make us feel bad, rather to make us feel really good about what we already have. Read More

Brian Franklin – The Niche: Vows and Speeches

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