Holly Verbeck – The Niche: Hey Chef!
Sometimes you come up with a good idea and sometimes it comes to you. It’s been said that necessity is the mother of invention. Well, Holly and her chef husband came up with an idea to fulfill both a need and a lifestyle.
Listen to this episode for some inspiration for your next idea! Read More
Adam Tiegs – Scaling Down
Many of the businesses I come across are looking to grow, whether they’ve been in business months or years. Every so often I come across someone who’s in a different stage. My friend and client, Adam Tiegs grew his business and then decided it was time to scale back. I’m sure many of you can relate to feeling that it’s time to scale back.
Listen to this episode and see whether scaling down is in your future. Read More
How do you overcome imposter syndrome?
Imposter syndrome is defined by Google as “doubting your abilities and feeling like a fraud.” This listener suggestion came from Meg Ramos and I’m so glad she suggested it. I’ve had my moments of self-doubt, wondering why I’m the one that has been given some of the opportunities or how I got to be the expert, without going to school specifically for this. It’s a trait common to successful people, maybe even you.
Listen to this new 7-minute episode for some clarity on imposter syndrome and how you can view it in a different light. Read More
What’s the cost of doing nothing?
Does inaction have a cost? The easiest thing for most people is to do nothing different. Keep going the direction you’re already going, don’t rock the boat. Is that the best course of action, or are you missing out on more by taking no action? I’ve spoken about opportunity cost before and this ties in with that discussion.
Listen to this new 7-minute episode for some perspective on what you may be missing out on by not acting or by passing up on an opportunity. Read More
How do you overcome burnout?
This is a listener suggestion from Matt Campbell, who has been a guest here on the podcast. What is burnout, and when is it time to pack it in and move on to something else? I discuss my thoughts on this (and I’m not a psychologist and don’t play one on podcasts) to hopefully give you a different perspective on how to view your situation.
Listen to this new 8-minute episode for a different look at a serious topic. Read More
Should you build a better mousetrap?
I’m often approached by people who’ve come up with a new technology or business idea, the spark of which was them seeing the need for themselves and/or their business. Sometimes there isn’t a solution for their problem. Other times there is, but it just isn’t the right solution. So, when is it time to build something versus customizing something that already exists, or just learning to work with what’s already out there.
Listen to this new 6-minute episode for some thoughts on when it’s time to build versus buy. Read More
Brittny Drye – The Ins and Outs of Getting Published in the Wedding Industry
Getting published in a wedding magazine or on a blog or online site can help give your business credibility and the reach of audiences that might not otherwise know about you. Listen to this new episode with Brittny Drye, founder and editor-in-chief of Love Inc., and hear how to get your business on the radar of the editors of publications and websites. Read More
Are you doing business with the right customers?
Very often I’m consulting with wedding and event pros, and I’ll hear complaints about them getting inquiries from less than their ideal couples/clients. It always begs the question whether it’s their marketing and advertising attracting the wrong customers, their pricing and packages aren’t correct for their target market, or whether they’re just settling for the wrong customers.
Listen to this new 8-minute episode for some thoughts on whether you’re choosing the right customers. Read More
Is your team really giving 5-star service?
So many businesses claim to be giving 5-Star service, yet their customers don’t always feel that’s what they’ve received. In this episode I relate the story of a 5-Star hotel who recognized that their people have never been on the receiving end of real 5-Star service, so how could they be expected to know what it feels like.
Listen to this new, 9-minute episode to hear how that played out and some other ideas for how you and your team can ramp up your service, regardless of the price point. Read More
Commission or Salary what’s the best way to compensate your sales team?
I was listening to Brian B on his The Travel DJ Blend podcast where he was talking about commission versus salary for salespeople. It got me thinking about all of my clients who ask me about the right way to set up a compensation plan for their sales teams (whether they’re a team of 1 or more). While there’s no one way that’s right for everyone, there are some things to consider when setting up your compensation plan.
Listen to this new 8-minute episode for some ideas on different compensation options. Read More
