Note: In my last post I began a conversation about your websites and the importance of location information. Here’s the second part. If you didn’t get a chance to read the first part, click here.
Hold the phone
It used to be pretty easy to look at the area code on your site or business card and get an idea where you were located. These days with so many people using their cell phones as their main or only phone, and the portability of cell phone numbers, area codes are no longer a reliable indicator of location. A few years ago my family moved almost 100 miles to a new area and yet my wife and sons still use the same cell phone numbers. Their area code would lead someone to believe they are in another state – which would make it the state of confusion! Read More
NOTE: I try to make my articles short so you can read them quickly, in one visit. I was writing this one on a flight and when I had finished it was about twice as long as my typical post, an indication that I’m particularly passionate about this topic. So, to respect your time I’ve split this into two parts. Here’s part I. 
I was recently asked by an industry connection about my thoughts on referral business. Many people assert that they’re getting most, or all of their business from referrals. If you don’t do any advertising, marketing or promotion, then there’s not many other sources for you except referral. However, most businesses I know are doing other things to get the word out, they just can’t connect the dots from those things to their bottom line.
Every day is another story
