The holidays are always a busy time for engagements, and then comes the January rush of visits to websites… hopefully yours. So, is your website ready to convert that traffic into inquiries, appointments and then sales? You’re only going to get one chance to make that first impression.
Here are a few easy things you can do, right now, to improve the engagement and conversion of your website. These will only cost you a little time, but it’s well worth it:
- Read over the text on your website. I mean really read it, not just skim. When’s the last time you actually read what you wrote? If it’s like many people it was when you launched the site. You’ll find things that are out of date, incorrect, even typos. When I consult with someone about their site I read the text out loud to hear the “voice”. Try it, you might be surprised at what you’ll “hear”.
- While you’re reading the text pay attention to whether you’re talking about you, or talking to the person reading it, about what they need and want (after all, they wouldn’t be at your site if they didn’t have a need for what you can do for them). Do you use the words “we”, “I” and “me” a lot more than you use “you” and “your”? You’ll engage your prospects a lot better if you speak to them, about them, instead of about “the bride”, “the groom” or “our customers”. How do you fix this? Try writing as if you’re speaking to one person, the person who’s reading it. That will make it more conversational and engaging for them.
- Include reviews and testimonials, but not just on a separate page, use them everywhere. You can’t write better than what a satisfied customer wrote after experiencing your services. So, don’t try. I’ve often said that your brand is defined by the words your customers use when they talk about you, so leverage them. Those words already exist on WeddingWire (who just crossed 2 million reviews) and other sites. Want to see how? Just look a little lower on this post, or at the pages on this site (or any of the others I’ve consulted on) and you’ll see how organic and easy it can be.
Want to jump start your progress on this? The year is coming to a close… fast, so have us do a website review with you, that’s right with you, not for you. You’ll get on a call with me, share a screen so you see what I see, and I’ll show you things you can do, right now, to improve the conversion and user experience on your site, no matter how new or old it is. We can even record the session so you can review it later.
Is it worth it, whether you’re the only employee, or one of dozens or more? Here are some of the recent comments after having me do their website review or give them business advice:
Hiring Alan Berg is the smartest investment you can for your website. He will find everything that can be improved on your website big or small and show you how you can easily fix it. No matter what level your website is at right now, hire Alan now and watch your business grow!“David Rothstein, David Rothstein Music, Chicago, IL
After implementing his advise my business has grown steadily. He is worth every penny for consulting and coaching. You just have to have the guts to make it happen.Brooklyn Dicent, Motivational Humorist, Seattle, WA
How much does it cost? Probably less than the business you’ll lose if you don’t make the changes. It’s only $499 and your session lasts about 1 1/2 to 2 hours. If you’re like most of my clients you’ll have pages of notes and more ideas than you can implement… but that’s the point. Small changes can often have the biggest impact. You can go back and make the other changes later.