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New Jersey Wedding Industry Business to Business Networking Event Mixer

By Speaking Events

Two Great Events in one day, Jan. 11, 2012 •  Dedicated To Your Wedding Business Growth

Brought to you by New Jersey Wedding Vendor Network

 3:30 – 5:30 – Educational Seminar

 “How To You Make Your Print and Online Advertising Work Together”

Your business benefiting experience will be begin with a 2 hour seminar and discussion led by former VP of “The Knot” Alan Berg, nationally renown wedding industry expert, speaker and author of “If Your Website Was An Employee Would You Fire It?”, Amy Wilkins, Senior Vice President and Publisher of Martha Stewart Weddings and veteran wedding professional Brian Lawrence, author of “The Wedding Expert’s Guide To Sales and Marketing” and CEO of the nationally recognized wedding industry and event web design and marketing firm Local Traffic Builder. The theme of this education event will be how to merge online and offline marketing with a discussion on the future of print advertising and ways to quantify and interpret response. Doors open at 3:00PM

Alan will be presenting: “How Do I Know If My Ads Are Working?”

6:00 – 9:00 – Networking, Food and Entertainment

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Wedding Biz Conference

By Speaking Events No Comments

Join me in Atlanta for a very unique conference…

Essential Learning for all Wedding Industry Marketing Professionals

One day designed to take your business to the next level.

We know you are often too busy “baking the cake” to focus on the marketing and business side, so we created an event just for you.  If you are looking for hands-on, specific tools that you can implement immediately register now to take part in this conference on Monday, January 30, 2012, The day following the next Bridal Extravaganza of Atlanta at 200 Peachtree.

Be A Bride.  See it From Her Perspective. 

If you want to Engage A Bride in a meaningful and profitable way, you better make sure she’ll fall in love with your message, your image and your style of business.   You’ll hear from Brides themselves sharing what they crave most in today’s wedding marketing world.   From how best to get and keep their attention in your marketing, to what they are looking for in their relationship with you.  Your success depends on understanding today’s bride and being relevant in a fast changing world.

Want to know how to reach today’s bride? How do they want to be communicated to? What do they really want from you? You’ll hear it from her perspective!

For more information click here

To Register Now Click Here

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Why you’re not being as unique as you might think

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Every photographer and videographer I meet likes to tell me that they’re unique. It’s their shooting or editing style. It’s their personality. It’s the quality of their work. But what if you had to tell a potential client why you’re different and you can’t say it’s your eye, your personality or your quality? You actually have to do that every day, right now.

You see, you can look at each other’s work and tell who shot it, who edited it, what equipment was used and more. Potential customers aren’t educated on the nuanced-differences between one great photo and the next, or one great video and the next. You’ll watch a wedding video and notice things about how it was shot and edited. A bride will look at the same video and proclaim “Did you see her hair?” Read More

Catersource 2012

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I’m proud to be returning to Catersource again this year. I’ll be presenting “The recipe for a better catering website – better ingredients” as well as participating in panels and other programs.

I’ll also be hanging out in the Catersource Consulting area where you can stop by and get some ideas, advice and motivation.

I’ll have a booth at the trade show so be sure to stop by and say Hi!

For more information visit http://www.catersource.com/

BAPVA Meeting

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I’m proud to be returning to speak for the Bay Area Prof. Videographer’s Association. I’ll be presenting “Fade to GREEN! How videographers can close more sales, today”. No matter how good you are at your craft, you still have to close the sale so you get to do what you do so well. Whether you’ve been selling for weeks, months or years, everyone can use a refresher to help you close more sales.

For more information visit http://www.bapva.com/

NJDJN Meeting

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I’m proud to be speaking at the New Jersey Disk Jockey Network (NJDJN) meeting this month. I’ll be presenting “Creating an Exceptional Customer Experience“, a candid talk about how you make the customer feel about doing business with you. Regardless of how good you are at your craft, the way they feel about doing business with you determines your success.

Wedding Industry Leaders Conference, Canton, Michigan (Detroit-Ann Arbor)

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Join me for an intensive series of informational, thought-provoking and motivational topics. This event will take place at Summit on the Park in Canton, MI, on Dec. 5, 2011. I hope to see you there! After the event, please comment on my presentation.

To see a schedule, list of topics and to learn more about the Wedding Industry Leaders Conference, click here.

Click here to see the schedule and to register

Wedding Industry Leaders Conference, Chicago, IL

By Speaking Events No Comments

Join me for an intensive series of informational, thought-provoking and motivational topics. This event will take place at the Westin O’Hare on Dec. 7, 2011. I hope to see you there! After the event, please comment on my presentation.

This is a different setup than the other Wedding Industry Leaders Conferences. There’s an afternoon workshop on websites and marketing materials. Then the evening is two presentations:

Creating an Exceptional Customer Experience & Close More Sales, Today!

To see a schedule, list of topics and to learn more about the Wedding Industry Leaders Conference, click here.

Click here to see the schedule and to register

How was your year? Painful or Plentiful?

By Blog 2 Comments

As we approach the end of 2011, how do you feel? Are you exhilarated over a great year? Or do you feel beat up and can’t wait for the year to end? I meet a lot of wedding pros every year as I travel around the country for presentations and training. What I find particularly interesting is that, in the same cities, I meet people whose businesses are thriving and those that are dying. It doesn’t seem to matter which segment of the market they’re targeting, there seem to be those that are finding a way to succeed while others are failing.

Why do you suppose that is? The common thread appears to be a mindset. Some have the success mindset while others have the victim mindset. I’m not saying there aren’t real issues affecting businesses all over the country, of course there are. What I’m saying, and seeing, is that despite those challenges there are people who are finding a way to thrive. Read More

Want to talk? Call/text +1.732.422.6362