Crossword puzzles are my diversion. I do one almost every day. It’s both
a brain stimulant and meditation for me. When I’m doing a puzzle my mind is focused, not wandering or multi-tasking. What’s your diversion? For some of you it’s Sudoku, or maybe a game on your phone or tablet. For others it may be yoga, or reading a book.
As my family and I live in the New York area, I get The New York Times delivered daily. I rarely get to read more than a few articles in a day, while eating breakfast, and I can get the same news on my NYTimes iPhone app. I get news alerts on my phone, so I’m up to date on the latest in world happenings. I find that reading the actual newspaper, as with reading a physical book, is a different experience than reading on a screen. Read More


I’m a happily married man. So, when something goes wrong, it’s always my fault. That may sound like a joke, but accepting responsibility when there’s a problem is a major step towards getting past it. Rather than trying to find blame, we try to find solutions. Chapter 15 of 


to add a new service or product to someone’s offerings. Of course, the answer will be different for each business, but we’re very fortunate to be in the wedding and event business. Why, you ask? It’s because of the lead time between when they book versus when the wedding or event will happen. Rather than investing in the new product or service, especially one that’s capital-intensive (code for significant financial investment), why not try a different approach?
online ad profiles. It still amazes me at how many wedding and event pros are using the wrong images to promote their businesses. For years, I’ve been saying to use, what I call, Aspirational Images; images that show your prospective clients what the result of doing business with you looks like. When possible, make them so beautiful and emotional, that someone viewing it would want to jump into that photo and be a part of the fun, excitement, and emotion of that event.


The battery on my iPhone dies faster when I wear my Apple watch. That’s a classic example of a “first-world problem”. If you’ve never heard the expression, a “first-world problem” is something that a person in a third-world (developing world) country would never say, and probably wouldn’t understand. People who are wondering if they’re going to eat today aren’t worried about having “nothing good to watch on TV tonight”.


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year is the power of our words. People judge you, and make assumptions from the words you say and write. From your advertising and marketing, to your website and email conversations, your words have a huge impact on your bottom line. If one prospect decides to not contact you, or not return your email, because of your choice of words, what will that cost you in lost business? As with so many things in your marketing chain, if you could see that business going away, you’d pay a lot more attention to what you say, when you say it, and where you say it.