As someone who speaks and writes about marketing, often specifically about what your marketing says about you, creating new business cards for myself is no small undertaking. Not only do they have to be functional, they also make a statement to whomever gets them. So, for better or worse, here are my new business cards and the thought process that went into creating them.
Different for a reason, not just to be different
I knew that they needed to be a different size than standard business cards, but what size? I wanted them to fit in my wallet, as the reason I decided to make cards is that my bookmarks, at 2″ x 8″, don’t fit in mine, or anyone else’s wallet. Therefore I was often without a card on me when out in social situations. I’ll still use my bookmarks, but I also wanted something more manageable.
So, if they’re going to be a different size, what’s the right size? A standard business card is 2″ high x 3.5″ wide. I went with 2.5″ high x 3.5″ wide so they’d be noticeably larger, but not too big to fit in a wallet. Yes, I know that they may not fit in a business card file (the pages with slots in them), but not may people still use them and, being standard width, they will still fit in, they’ll just stick up 1/2″. Read More