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Anatomy of my new business cards

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Alan Berg New Business card both fronts

The “two fronts” of Alan’s new business cards – Click to enlarge

As someone who speaks and writes about marketing, often specifically about what your marketing says about you, creating new business cards for myself is no small undertaking. Not only do they have to be functional, they also make a statement to whomever gets them. So, for better or worse, here are my new business cards and the thought process that went into creating them.

Different for a reason, not just to be different

I knew that they needed to be a different size than standard business cards, but what size? I wanted them to fit in my wallet, as the reason I decided to make cards is that my bookmarks, at 2″ x 8″, don’t fit in mine, or anyone else’s wallet. Therefore I was often without a card on me when out in social situations. I’ll still use my bookmarks, but I also wanted something more manageable.

So, if they’re going to be a different size, what’s the right size? A standard business card is 2″ high x 3.5″ wide. I went with 2.5″ high x 3.5″ wide so they’d be noticeably larger, but not too big to fit in a wallet. Yes, I know that they may not fit in a business card file (the pages with slots in them), but not may people still use them and, being standard width, they will still fit in, they’ll just stick up 1/2″. Read More

Private company – sales training

By Speaking Events No Comments

I’ll be presenting and training on closing saleshandling objectionsemailing with brides and the customer experience for one of my clients. This customized program is designed to help this  sales and customer service team achieve greater results, while enjoying the process.

If you’d like to inquire about having me present for your team, whether it’s just a few of you, dozens, hundreds or thousands, call or email me today to discuss your needs and how I can create a customized program for you. 732-422-6362.

Private company – sales & marketing training/consultation

By Speaking Events No Comments

I’ll be presenting and training on closing sales, handling objections, emailing with brides, marketing and the customer experience for one of my clients. This customized program is designed to help this  sales and customer service team achieve greater results, while enjoying the process.

If you’d like to inquire about having me present for your team, whether it’s just a few of you, dozens, hundreds or thousands, call or email me today to discuss your needs and how I can create a customized program for you. 732-422-6362.

Private company – sales training

By Speaking Events No Comments

I’ll be presenting and training on closing sales, handling objections, emailing with brides and the achieving a better attitude for one of my clients. This customized program is designed to help this  sales and customer service team achieve greater results, while enjoying the process.

If you’d like to inquire about having me present for your team, whether it’s just a few of you, dozens, hundreds or thousands, call or email me today to discuss your needs and how I can create a customized program for you. 732-422-6362.

Private company – sales training

By Speaking Events No Comments

I’ll be presenting and training on closing sales, handling objections, emailing with brides and the customer experience for one of my clients. This customized program is designed to help this  sales and customer service team achieve greater results, while enjoying the process.

If you’d like to inquire about having me present for your team, whether it’s just a few of you, dozens, hundreds or thousands, call or email me today to discuss your needs and how I can create a customized program for you. 732-422-6362.

WEVA Expo 2012 – Post Conference Website Workshop – open to all wedding pros

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It’s Official! I’ll be presenting at WEVA Expo again this year and registration has opened with a Super-Saver Special through July 6 at http://www.weva.com/weva2012

This time I’ll be giving a presentation as well as a post-conference workshop:

Thursday, August 16 – Website Workshop open to all wedding pros, not just videographers. I’ll be giving a presentation and then I’ll look at websites from some of the attendees and talk about how they can be improved. Are you brave enough to share yours?

Here are the details. Register now for the conference and/or the workshop

Better Websites for Wedding Pros – easy ways to improve your current site or make a new one – Thursday, August 16, 9am – 12pm

If your website was an employee, would you fire it? It’s not just the title Alan’s book, it’s a real question. How good of a job is your website doing in converting the traffic that you’re already getting? Does it need some tweaking, or a full overhaul? In other words, would you retrain it, fire it or give it a raise (if it’s doing that good of a job). If one bride a month visits your site and decides not to contact you, how much money is your current site costing you in lost business?

Come to this fast moving workshop to see and hear:

  • Fast and easy ways to improve any website
  • How to get more brides to contact you
  • How to streamline your site for better conversion
  • New ways to think about what your website can do for you

Then, I’ll do live reviews of some of the websites of the attendees. Are you brave enough to let me look at yours? You should, people pay big money to get me to consult on their websites, you’ll want to see and hear what I have to say.

WeddingWire Webinar

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I was privileged to be invited by WeddingWire, the leading wedding technology company, to present on a webinar for their wedding pro audience. My topic was “7 Mistakes Wedding Pros Make When Marketing to Brides and Grooms”.

Methods for Management webinar

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I’ll be giving a private webinar for clients of Methods for Management, an independent consulting business for privately held companies. MfM provides practical and in-depth industry specific applications for the drycleaning, beauty salon, medical practice and food processing industries, to name just a few.

The topic is one that is universal in its appeal and message: “Creating an Exceptional Customer Experience”

For more information about MfM visit www.mfmi.com/