Speaking Topics for Alan Berg, CSP

“North America’s Leading Speaker and Expert on the Business of Weddings & Events”
Click to See Alan's Speaking Topics

Alan Berg CSP at Wedding MBA 2021When choosing a speaker for your conference, company, group or association, you want someone who has good speaking skills, a deep knowledge of the subject matter, but more than that, someone who has the ability to engage your audience so they’ll get the most out of the presentations. I always want to deliver actionable content, that you can use, right away, to help you succeed, achieve more and have a better attitude along the way. More than that, I want to provide value to respect you for coming to see me speak. Scroll down to see each of my current presentations. Then for availability, topic suggestions and a quote for having me present to your company, conference, meeting, association or group, contact me via emailtextuse the short form on this page, or call 732.422.6362, international enquiries 001 732 422 6362.

Isn’t this what you want from your speaker?:

Alan is without question, one of the best speakers I’ve ever heard.” – Ron Michaels, Ron Michaels Weddings, Ft. Collins, CO

 The more that I hear other speakers at conferences, the more I realize what a gifted, engaging and inspirational speaker you are. – Jonathan Bryans, weddingsonline, Ireland, India, UAE – read more reviews

Types of Presentations

From engaging keynotes, to actionable workshops and breakout sessions, with my deep knowledge of sales,marketing, websites and the customer experience, I have many topics from which you can choose. We’ll work together to craft just the right mix for your meeting or event.

Webinars & Virtual Presentations

Webinars are one of my favorite ways to present. I was on the leading edge of presenting virtually, starting in 2007, doing one every month for years. I’ve done dozens of webinars and virtual presentations both with, and without a live audience.

 When it comes to quality education, you can’t beat @alanberg and his wealth of knowledge!” – brightsetentertainment on Instagram – read more reviews

Click on the category titles below to get more detail on individual presentations. Then for availability, topic suggestions and a quote for having me present to your company, conference, meeting, association or group, contact me via emailtextuse the use the short form on this page, or call 732.422.6362, international enquiries 001 732 422 6362.


Alan’s Presentation Topics

Click on the Topic Headings below (Keynote, Sales, Websites, etc.) to see descriptions of the individual presentations you can have me give for your group, conference, association or private company sales training or mastermind day. Most presentations can be customized for your audience. Certain topics work better for certain audiences and I’ll work with you to choose just the right one(s). If you’re having me do more than one presentation, I’ll help you choose a combination that work well together, and if there are other speakers at your event, ones that dovetail well for your theme.

Browse through the presentations (many have short video clips – or click here for more video samples) and then contact me via email, text, use the short form on this page, or call 732.422.6362, international enquiries 001 732 422 6362.

Sales & Marketing Presentation Topics

Click the title to see a description of each sales & marketing presentation. If you have any questions about any of these topics, or would like to discuss how I can create customized content for you, contact me via emailtext, use the short form on this page, or call 732.422.6362, international enquiries 001 732 422 6362.

To see the other topic categories, click the tabs just above this area.^^

You’ll always know more about your products and services than your customers, but not everyone needs to hear it all. In this presentation, based on his popular book: "Shut Up and Sell More Weddings & Events", Alan will show you how to ask better questions, and really listen to the answers, which will help you sell more in less time. Sound good?

Here’s what you’ll learn:

  • What kinds of questions to ask, and when
  • How to sell more, in less time
  • Real questions you can use, right away

Time: 30 minutes - 1 hour plus Q&A (time and format permitting)
Presentation format: Keynote or Breakout

Isn't it frustrating to get an inquiry, respond right away and then... not hear back? Or you did have some back and forth messages and then... it goes quiet? You've been ghosted! Alan literally wrote the book "Why are they ghosting me?" and in this session he'll share some of his tips for banishing the ghosts!
What you'll learn:
  • 4 reasons why they're ghosting you, and how to fix them
  • How and when to move them to a call or meeting/tour
  • When, how and how often to follow up
  • When it's time to move on

Time: 1 hour plus Q&A (time and format permitting)
Presentation format: Keynote or Breakout

To see a 5-minute sample of this presentation, click here.

Do you discount or negotiate? – hint: they’re not the same thing. Whether it’s in-season and off-season pricing, special sales or throwing something in to make the deal, there are many ways you can offer incentives… but should you?

Here’s what you’ll learn:

  • Whether you should offer incentives
  • How to preserve the value
  • The difference between price and value

Time: 30 minutes to 1 hour plus Q&A (time and format permitting)
Presentation format: Keynote or Breakout

Whether you love selling or hate it, without it you don't have a business... you have a hobby! Differentiating yourself, so you can profit more, is about moving away from selling products and services, and selling the results, and the experience that they can only get from you.
Come to this session and hear:
  • How to get the customer to focus on what's really important (and it's not price)
  • How to show what's different about you than the others in your area, so you can profit more!
  • Where to express your USP - Unique Selling Proposition

Time: 30 minutes to 1 hour plus Q&A (time and format permitting)
Presentation format: Keynote or Breakout

  • How to get more inquiries through your website

When it comes to running your business, it’s better to work smarter, not harder. This attitude doesn’t just apply to your services – it also applies to your sales process! In this presentation Alan will show you how to leverage top down selling opportunities to help boost your bottom line, by increasing your average sale.

Come to this session and learn:

  • How to re-structure your packages/offerings to sell more
  • How to assess and reduce the opportunity cost for your business
  • How to stop leaving money on the table with your clients
  • How to make more money from the same number of events

Time: 30 minutes to 1 hour plus Q&A (time and format permitting)
Presentation format: Keynote or Breakout

88% of couples want to see pricing information, before they reach out to you. Whether it’s in person, on the phone, via email, or on your website, handling pricing questions is a delicate art. Asking "How Much...?" is a natural part of the buying process, so learning how to address it, no matter your service or product, regardless of price point, is critical to your business success. In this fast-paced presentation sales guru Alan Berg will help you navigate this subject with confidence. That confidence should lead to more appointments, and to more sales.

What you'll learn:

  • How to handle common pricing questions and concerns in email
  • The best ways to deal with addressing price on your website
  • The difference between negotiating and discounting
  • Tips to make the client consider value over price

Time: 45 minutes - 1 hour plus Q&A (time and format permitting)
Presentation format: Keynote or Breakout

How do you differentiate yourself in a crowded marketplace? You may have invested in a logo, business cards, letterhead, uniforms, signage and more. Those are great, but unless you have universal brand-recognition, like the big national brands, those are only going to have an incremental effect. Branding is great, but understanding you Brand will help you with messaging in your communication, sales and advertising.
Come to this session and learn:
  • The difference between your branding and your brand
  • How to find your brand - hint: you probably already have what you need
  • How to use your brand to attract more customers
  • How to use your brand to convert more leads
There's a big difference between your brand and branding, but many caterers, venues and event pros don't understand that difference. Showing how you're different in your marketing, on your website and in sales meetings is critical to getting clients to want you, and not a competitor, but how do you do that? It's not through branding, it's through learning how to understand and represent your brand at every stage in the sales process. Alan will show you how to find your brand and use it to your advantage - profit advantage that is!

Time: 30 minutes to 1 hour plus Q&A (time and format permitting)
Presentation format: Keynote or Breakout

It sounds easy: buy a booth and wait for the sales to come in… but the reality is that wedding show success, like any form of marketing and promotion, requires planning and follow through. Alan, who attended his first wedding show as a vendor over 20 years ago, will help you demystify the process and show you how to maximize your return.

Come to this session and hear:

  • What you need to be doing before the show, to ensure your success
  • The 6 Steps you should be taking to get the most out of the show
  • What 90% of wedding show vendors are not doing, but should be

Time: 30 minutes to 1 hour plus Q&A (time and format permitting)
Presentation format: Keynote or Breakout

Looking for something else?

I can customize a program for you, and your audience, just as I've done for countless other conferences and events. Have something particular in mind, just ask. If it's in my area of expertise, I'd be happy to work with you. If not I'll recommend another professional speaker that will fit your needs. As the wedding & event industry's only Certified Speaking Professional® (CSP), I have access to about 800 other CSPs. One of us is sure to fit your needs.

If you have any questions about any of these topics, or would like to discuss how I can create customized content for you, contact me via email, use the short form on this page, or call 732.422.6362, international enquiries 001 732 422 6362.


National Speakers Association

Alan is a proud member of the National Speakers Association – the premiere organization for professional speakers – where has been a presenter, as well as leading the NSA All-Star Band


Alan offers specific advice that can be easily implemented. What a marketing genius. Thanks, Alan! – Shannon Underwood, Wedding MBA – read more reviews

Keynote, Success, Inspiration and Motivation Presentation Topics

Click the title to see a description of each keynote, success, inspirational and motivational presentation. If you have any questions about any of these topics, or would like to discuss how I can create customized content for you, contact me via emailtext, use the short form on this page, or call 732.422.6362, international enquiries 001 732 422 6362.

To see the other topic categories, click the tabs just above this area.^^

Do you sometimes find it hard to say that a project is finished? Maybe it's your new website or email campaign, or maybe you're working on new menus or rebranding, or maybe it's new packages and pricing... but they're never quite done because they're not perfect. Does that sound familiar? I'll bet it does.
Come to this session and hear:
  • How to see where the holdup is
  • How to know when more tweaking isn't going to help
  • When it's time to get it out, launch it or publish it
  • When it's time to abandon your project and move on
When it comes to our marketing, nothing is ever really done, it's just done for today! Deciding when it's time to stop tweaking it and release it comes easier for some people than for others. The endless pursuit of perfection is the downfall for so many of us. This session will help you see that more tweaking often isn't better, it's just delaying you benefitting from the work you've put in.

Time: 45 minutes to 1 hour
Presentation format: Keynote or Breakout

To see a 5-minute sample of "Are You Too Busy to be Successful?" click here.

Why does a couple choose your business over another? Why do potential clients sometimes decide to book your competitor, even if your price is the same, or lower? You know that they are in need of your business (your “What”) because they made an inquiry. But how do you convince them that you are their best choice (your “Why”)? The answer often lies in how you’re selling your business. Alan will share sales strategies for better conversions and a higher return on investment.

In this session you'll learn:

  • Where to find your “Why” and how to express it
  • How to use your “Why” to attract new prospects and close more sales
  • How to stop selling your “What” and start focusing on your “Why”

Time: 45 minutes to 1 hour
Presentation format: Keynote or Breakout

To see a 5-minute sample of "Are You Too Busy to be Successful?" click here.

What separates the successful businesses from the rest? It’s not ideas or money, it’s the attitude that they bring to the table, every day. Do you have what it takes to succeed? It’s there, inside of you.

There never seem to be enough hours in a day, so what can you do? The good news is that there’s a lot that you can and should be doing, you just need a little help, a little perspective or maybe a big nudge. Attend this session to recharge your inner power to reach greater heights, personally and professionally. You’ll leave feeling empowered to take the actions necessary to move your business forward.

In this keynote session you’ll hear:

  • How to understand the power of your perspective
  • How your time is more in your control than you may believe
  • How you're not alone in what you're feeling
  • How you can use this power to succeed in business and in life

Time: 1 hour
Presentation format: Keynote or Breakout

To see a 5 minute sample of this presentation click here.

The customer experience starts before the sale, actually before you ever get to speak with a prospect. You don’t get to give great customer service until after the sale. Do you know what it feels like to do business with your company? It costs little, or nothing, to be exceptional and Alan will show you how.

Come to this session and hear:

  • What it means to provide an exceptional customer experience
  • How exceeding their expectations is not about giving a discount
  • What to do when something goes wrong!
  • How to increase your chances of getting them back after they’ve shopped around

Time: 30 minutes to 1 hour plus Q&A (time and format permitting)
Presentation format: Keynote or Breakout

Here are highlights from "Make Them Love You - Creating an Exceptional Customer Experience", recorded at the Wedding MBA conference in Las Vegas, where Alan has been a featured keynote speaker every year.

To see a 5-minute video sample of of "Creating an Exceptional Customer Experience", click here.

NOTE: This is also available as Business Black Belt. The message is the same, the references are tailored to the particular audience (i.e. entrepreneurs and small businesses), not specifically in the wedding or event industry.

Every day brings a new challenge. Are you prepared? Come hear Alan, a 2nd degree Black Belt in Tae Kwon Do, teach you the disciplines you need to perform at your peak every time. This isn’t about physical strength. It’s about the mental toughness and inner strength you need to succeed in life and work.

Come hear this inspirational session and you'll learn:

  • How the disciplines needed to achieve a black belt relate to success in business
  • How you can have better focus on your goals
  • How you can determine what’s most important in your life and work

Time: 45 minutes - 1 hour
Presentation format: Keynote or Breakout

To see a 5-minute sample of this presentation, click here.

In the 25+ years Alan's been in the wedding industry, couples have only gotten 4 years older. While that's not fair, it is reality. So, how does a wedding pro stay current and relevant? How do you showcase your more extensive experience without sounding like her mother or father?

Come to this timely session and Alan will help you:

  • Highlight your experience without sounding out of touch
  • Learn how to keep your marketing up to date
  • See when age matters and when it doesn't
  • See what your website says about you

Time: 1 hour
Presentation format: Keynote or Breakout

To see a short sample of "How to be the Experienced Wedding Pro Without Sounding Old", click here.

I can customize a program for you, and your audience, just as I've done for countless other conferences and events. Have something particular in mind, just ask. If it's in my area of expertise, I'd be happy to work with you. If not I'll recommend another professional speaker that will fit your needs. As the wedding & event industry's only Certified Speaking Professional® (CSP), I have access to about 800 other CSPs. One of us is sure to fit your needs.

If you have any questions about any of these topics, or would like to discuss how I can create customized content for you, contact me via email, use the short form on this page, or call 732.422.6362, international enquiries 001 732 422 6362.


Thank you Alan for your energy at the training on Tuesday. You are AWESOME and just what most of us business owners need – someone to snap us back into shape with what is right and wrong. Easy to do it all right if we choose too! – Jane Arey, Spectacular Event Center, Bangor, ME – read more reviews

Website Presentation Topics

Click the title to see a description of each website presentation. If you have any questions about any of these topics, or would like to discuss how I can create customized content for you, contact me via emailtext, use the short form on this page, or call 732.422.6362, international enquiries 001 732 422 6362.

To see the other topic categories, click the tabs just above this area.^^

As the first stop for most of your prospects and customers, your website is probably your key employee. So, how's that "employee" performing for you? Would you give yours a raise for doing a terrific job? Or, would you retrain or even fire it? How do you know when it's time for a new site? Come hear Alan, author of "If your website was an employee, would you fire it?" and find out now.

Come to this session and:

  • Hear 5 telltale signs that it's time for a new site
  • Learn easy ways to retrain your current site to perform better
  • Find out what content you should remove from your site... now
  • Find out what content you need to add to your site... now

Also, time permitting, we'll pull up the real websites of some of the attendees and work together to show how they can be improved

Time: 45 minutes - 1 hour plus Q&A (time and format permitting)
Presentation format: Keynote or Breakout

Your website is a package of products and services. Does it still reflect the products and services you deliver today, or is it past its shelf life? No matter how good the results are of what you do - great food, music, images, planning, etc. - if your website isn't representing you as an in-touch, up to date wedding/event pro, you're losing business and missing out on profits! Come to this session and hear:
  • How to know if you just need some updating or an overhaul
  • The best ways to show what's really different about you
  • The 4 things you need on every page of your website
  • When it's time for a new website

Time: 30 minutes to 1 hour (longer if we do live website reviews as well)
Presentation format: Keynote, Workshop or Breakout

Whether you've just launched your website or it's been up for years, the text in your site can have a major impact on how it helps or hurts your success. From optimizing for users and search engines, to improving the conversion and user experience, a well worded site is a must these days.
Come to this session and learn:

  • How optimizing for users can also help your SEO
  • Is 1st person (I/me) or 3rd person (we/us) better for your site
  • A free Google tool you need to know

Time: 45 minutes - 1 hour plus Q&A (time and format permitting)
Presentation format: Keynote or Breakout

Just having a website isn’t good enough these days. Many businesses’ websites are actually costing them business, and they don’t even know it. You may be getting prospects to visit your site, but not converting them into sales. Listen and learn these “10 Ways Your Website is Killing Your Business”, and how you can update your site to make you more money. Most will cost you little, or nothing to change.

What You’ll Learn:

  • Is your website your adversary or ally?
  • What information should and shouldn't be on your site?
  • How does your website fit into your overall marketing strategy?
  • Is your site attracting the wrong prospects?
  • Easy tips and fixes that can make a big difference

Also, time permitting, we'll pull up the real websites of some of the attendees and work together to show how they can be improved

Time: Presentation is 1 hour and then real website examples require additional time based upon the format & schedule. For a workshop 90 minutes - 3 hours.
Presentation format: Keynote, Workshop or Breakout

To see a 5-minute sample of this presentation, click here.

Looking for something else?

I can customize a program for you, and your audience, just as I've done for countless other conferences and events. Have something particular in mind, just ask. If it's in my area of expertise, I'd be happy to work with you. If not I'll recommend another professional speaker that will fit your needs. As the wedding & event industry's only Certified Speaking Professional® (CSP), I have access to about 800 other CSPs. One of us is sure to fit your needs.

If you have any questions about any of these topics, or would like to discuss how I can create customized content for you, contact me via email, use the short form on this page, or call 732.422.6362, international enquiries 001 732 422 6362.


Alan’s one of the best speakers on wedding marketing I’ve ever heard. His insights have helped us stay successful and grow every year. – Beau Kramer, Kramer Events, Paso Robles, CA – read more reviews

Social Media, Online Reviews Presentation Topics & Presentation Skills

Click the title to see a description of each presentation. If you have any questions about any of these topics, or would like to discuss how I can create customized content for you, contact me via emailtext, use the short form on this page, or call 732.422.6362, international enquiries 001 732 422 6362.

To see the other topic categories, click the tabs just above this area.^^

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Are your reviews gathering dust on industry websites, on social media and in your emails? Reviews are a key way to showcase your expertise – all from the voice of happy clients! Great reviews increase the likelihood potential clients will view your online profiles, but they can also make a big impact on your overall brand exposure both on- and offline.

In this presentation, marketing expert Alan Berg CSP will help you set your business up for success during busy inquiry season, and all year long!

What you'll learn:

  • The top 10 ways to make your reviews work for you
  • Creative ideas to leverage reviews in new ways
  • How to ask for reviews from past clients
  • How to incorporate your best feedback ‘sound bites’ into your marketing materials

Time: 30 minutes to 1 hour plus Q&A (time and format permitting)
Presentation format: Keynote or Breakout

Let’s face it, these days we live and die by our client reviews. But, sometimes it’s like pulling teeth to get them, and then once you have them, what do you do with them? Come to this session and have Alan demystify the world of reviews for you, so you can use them to actually make more money!

What you'll learn:

  • How to get more reviews
  • How to use reviews to attract more inquiries
  • How to respond when you get a bad review

Time: 30 minutes to 1 hour plus Q&A (time and format permitting)
Presentation format: Keynote or Breakout

In this age of instant feedback through reviews, testimonials, blogs and social media, keeping track of your online reputation is a little like herding cats. Just when you think you have a handle on it, along comes another twist and turn. What’s a wedding pro to do? Alan will help you make sense of it all.
Come to this session to learn:

  • How the best defense is a good offense
  • How to respond to a less than favorable review
  • Why doing what’s right is usually better than being right

Time: 45 minutes to 1 hour plus Q&A (time and format permitting)
Presentation format: Keynote or Breakout

Here are highlights from "Angry Brides - Protecting Your Online Reputation", recorded at the Wedding MBA conference in Las Vegas, where Alan has been a featured speaker every year.

To see more video samples,  click here.

Are you hearing that if you don't dive into the deep end of the social media pool your business will wither and die? Did you leave your latest trade meeting or conference like a deer in headlights not knowing where to begin?

It seems that you can't read your email or go to a conference without being bombarded with information about social media. But where do you start? Should you even bother? Are you feeling overwhelmed? Whether you're a 20-something or 50-something, you can easily feel overwhelmed by the conflicting messages. As always, Alan is here to help!

What we'll cover:

  • Do you need to have a social media strategy?
  • Can you attain your business goals without being on Instagram, Facebook or the next new site?
  • Is social media an all-or-nothing endeavor?
  • How you can have a presence on social media without it consuming too much of your time and resources?

Time: 1 hour plus Q&A (time and format permitting)
Presentation format: Keynote or Breakout

To see a 5-minute sample of this presentation, click here.

Giving presentations to trade associations and other groups is a great opportunity to show your expertise. However, it’s not a skill that everyone was born with. It’s something that can be learned and Alan’s just the one to show you. As a professional speaker and member of the National Speakers Association, the largest group of professional speakers, Alan will share what he’s learned from his years of giving presentations. Whether you’re currently giving public presentations or thinking about starting, this presentation will help you.

Listen to this presentation and you’ll learn:

  • How to create your presentation description and outline
  • How to prepare so you’ll be less nervous
  • Presentation slide tips and tricks
  • Tips for using a microphone
  • Alan’s secrets for giving a great presentation

Time: 45 minutes to one hour plus Q&A (time and format permitting)
Presentation format: Breakout

To see a 5-minute sample of this presentation, click here.


Alan Berg is fantastic. He is smart, articulate, and inspiring. His advice is priceless and the experiences he shares will make you laugh out loud. So glad that I had the chance to hear him speak. THANK YOU ALAN! – Caitlin Vance, Hotels Unlimited, NJ – read more reviews