Podcast Transcripts & Articles

Mar 07 2013

Wedding Market Expo – Austin TX

By Speaking Events

Wedding Market ExpoWedding Market Expo 2013 is a Conference for Wedding Professionals

  • Hear from Wedding Industry Experts
  • Learn how to increase sales & gain referrals
  • See, touch, and hear about Current Trends
  • Get hands on advice from Online Marketing Pros
  • Network with others in the Industry
  • Visit Exhibitor Booths
  • Surprise Tour event on Tuesday evening
  • …and much more!

I’ll be presenting 3 great topics:

  1. The One-Page Website – how less is more when it comes to your site
  2. The Power of Reviews – see how you can use this powerful tool to your advantage
  3. Your Attitude for Success (also the topic of my latest book) – change your attitude for a better perspective on life and work

And that’s just my presentations. There’ll be lots more over the 2 1/2 days and this is a great value. If you’re serious about the success of your business, you definitely want to attend. Don’t say “I should have gone”, register today. Thanks and I look forward to seeing you there.

For more information and to register, click here

Wedding Market Expo will be held in 4 cities:

April 9-11, 2013 – Kansas City, MO – Kansas City Convention Center

August 6-8, 2013 – Austin, TX  – Palmer Event Center – use discount code AlanBerg99 to save! at  http://www.weddingmarketexpo.com/Site/WME_Austin.html

September 10-12, 2013 – Lakeland, FL – The Lakeland Center

October 22-24, 2013 – Atlanta, GA – Gwinnett Center

Mar 07 2013

Wedding Market Expo – Kansas City, MO

By Speaking Events

Wedding Market ExpoWedding Market Expo 2013 is a Conference for Wedding Professionals

  • Hear from Wedding Industry Experts
  • Learn how to increase sales & gain referrals
  • See, touch, and hear about Current Trends
  • Get hands on advice from Online Marketing Pros
  • Network with others in the Industry
  • Visit Exhibitor Booths
  • Surprise Tour event on Tuesday evening
  • …and much more!

I’ll be presenting 3 great topics:

  1. The One-Page Website – how less is more when it comes to your site
  2. The Power of Reviews – see how you can use this powerful tool to your advantage
  3. Your Attitude for Success (also the topic of my latest book) – change your attitude for a better perspective on life and work

And that’s just my presentations. There’ll be lots more over the 2 1/2 days and this is a great value. If you’re serious about the success of your business, you definitely want to attend. Don’t say “I should have gone”, register today. Thanks and I look forward to seeing you there.

For more information and to register, click here

Wedding Market Expo will be held in 4 cities:

April 9-11, 2013 – Kansas City, MO – Kansas City Convention Center

August 6-8, 2013 – Austin, TX  – Palmer Event Center

September 10-12, 2013 – Lakeland, FL – The Lakeland Center

 October 22-24, 2013 – Atlanta, GA – Gwinnett Center

Feb 26 2013

Boston Area Afternoon of Education for NPVA members

By Speaking Events

 

New England Professional Videographers AssociationNPVA members: Join us on Monday, April 22nd for an afternoon of education, with marketing guru, Alan Berg. He’ll be giving two great presentations that can help you do more business and there are 2 Bonuses:

1) Close More Sales, Today! – until you close the sale there’s no work to do, so the better you get at closing sales, the more you get to do what you love – video, music, food, flowers, photography… you know, the creative stuff. Come hear Alan give one of his most popular presentations and learn how to close more sales so both you and your customer feel better about the process. 

Alan Berg, Sales & Marketing Expert

Have a private website review/marketing consultation with Alan while he’s in town. Alan’s set aside only 3 of these sessions on Tuesday, April 23rd. Click the photo for more details and to reserve yours.

2) 10 Ways your website is Killing your business – that’s right, many websites are actually costing you more in lost business than they’re getting you. Come to this session and hear Alan, who wrote the book “If your website was an employee, would you fire it?”, teach you quick and easy fixes for your current website. If you’re thinking about making a new site, this is a must-see so you don’t build in some of these mistakes to your new site. 

First Bonus: Time permitting, Alan will do live website reviews of some of the attendees. Are you brave enough to let him look at yours? You should, people pay him hundreds to review their sites and you may get it for free!

Creating an Exceptional Customer Experience

 

Second Bonus only for NPVA Members: Be one of the first 20 NPVA members to sign up and get a free DVD of Alan’s presentation “Creating an Exceptional Customer Experience”, which is a $50 value in itself, so register now.

 

Where: Holiday Inn Dedham MA, 55 Ariadne Rd, Dedham, MA 02026

When: Monday, April 22, 2013 – 1:00pm – 5:30pm
Then stick around for dinner and the NPVA meeting that evening, which requires separate registration, click for more info)

Special Early Bird Pricing – extended for another week!

Alan Berg, Marketing Guru, Professional Speaker

NPVA members save with tickets for only $99 each, bring associates or friends and save even more with 2, 3 and 4 person tickets. Not only is Alan going to teach you how to make more money, he’s going to make it easy for you to save, too!

If you get one more sale from the ideas you hear, most businesses will make this small investment back many times over.

Note: Due to an email glitch the early bird rates have been extended. Prices go up to $125 per ticket after April 12th, so register today!

The live website reviews alone are worth seeing and the closing the sales ideas are priceless. Sign up today to ensure your seat.

Choose your option, single ticket for only $99 or save with 2, 3 or 4 person tickets.


How Many Early-Bird Tickets? The more you buy, the more you save



Feb 05 2013

Article – Reflections of a Guy Who’s Been (Happily) Married for 29 Years

By Blog
Alan Berg - Beautiful Bride Magazine article - reflections of a married man

Call or email Alan for a PDF or text copy of the article to share with your customers

published article by Alan Berg for engaged couples on why they should hire wedding pros and other tips

I like to joke that when I got married, in 1983, they told me where and when to show up, and that was the end of my involvement. It’s funny (maybe), but not really true. While we didn’t have access to the Internet, or local magazines (there were only a couple of national magazines), I do remember driving around to look at venues with my fiancée. I also remember driving her around to dress shops looking for the perfect dress. I remember going to countless jewelry stores trying to find the right setting for the engagement ring and matching wedding bands. We knew we were getting engaged, but I was still able to surprise her with the ring, the one she’d suspected I’d gotten, but wasn’t sure.

While it feels now like I wasn’t that involved, I really was more than I let on. That said most of the details about design were made without me. I didn’t choose a single flower. The colors were not my idea. The tuxedo style was chosen without me (at least I got to get fitted). The band, which my parents paid for, was the same one that played my sister’s wedding the year before.

So what do I wish I’d known before, that I know now (after being around the wedding industry for over 22 years)? I don’t think I realized the significance of the day. Sure, I knew it was special, but no one took the time to explain that it’s really two parts: the ceremony and the reception. I always looked at it as one, cohesive event, especially since we had our ceremony at the reception venue. I don’t remember our vows, I imagine they were the standard, by-the-book phrases. Read More

Jan 20 2013

Wedding Industry Conference by Luz Pencyla

By Speaking Events

I’m proud to be joining many other industry notables for the “Wedding Industry Conference by Luz Pencyla”

For more information and to register click here

Are you ready for a little celebrity action in Beverly Hills, 90210

  Join Us March 4th-5th! The Wedding Industry Conference comes to sunny Southern California bringing you some of the most celebrated leaders in the wedding industry for a two-day educational conference that aims to arm professionals throughout the industry with the tools needed to thrive as business owners.
  Hosted at the Montage Hotel in Beverly Hills, the Wedding Industry Conference will provide you with the insight needed for all aspects of growing your business. The event features international educators such as award-winning celebrity event designer Preston Bailey and wedding marketing guru Alan Berg.
Where: The fabulous Montage Beverly Hills is a Beverly Hills luxury hotel located within the famous Golden Triangle near Rodeo Drive.
The 2013 Wedding Industry Conference, hosted by Luz Pencyla, boasts arguably the best speaking lineup yet, and includes such names as:
Preston Bailey, Alan Berg, Julia Markel, Carmen Laborin,
Bernadette Coveney Smith, Danielle Andrews Sunkel, Tracey Manailescu,
Deborah Moody, Roberto Valenzuela and Carmelu Millan.
Alan will be presenting “Creating an Exceptional Customer Experience” – his highly-acclaimed presentation which shows you why customers choose to do business with you, even if your price is higher. Are you creating an exceptional customer experience for your couples? Come to the conference and find out.
Ready to register or want to find out more? Click here
Jan 09 2013

The Oklahoma Bridal Show Day of Education

By Speaking Events
Hey Oklahoma City Wedding and Event Pros – I’ll be in town for a one-day education event, next Tuesday, May 14th! The Oklahoma Bridal Show is bringing me in to present 3 great topics… and the best part is that it’s only $25 per person, including lunch! Come hear:
・Bride’s Buying Signals – How Wedding Pros Can Close More Sales. Today!
・Can your business survive without social media?
・How to communicate better with brides via email

This is my first time to OKC, and probably my only time there this year, so you don’t want to miss this. Tell your friends and register now!

https://okbride.com/vendor/etickets.asp?vid=3407

Jan 07 2013

What a relay race can tell us about marketing

By Blog

In my last article I spoke about how wedding pros have more in common than they think when it comes to their marketing. It transcends categories, with photographers, florists, caterers, plumbers and dress shops all using the same basic principles when it comes to attracting new business. It also transcends borders, cultures and languages.

I spoke about marketing recently at a WeddingWire Networking Night in Minneapolis and I used the analogy of a relay race where the baton is passed from one runner to the next. Only instead of runners, you have these steps: Advertising/Marketing/Social Media > your website > email/phone > you. Your marketing is only as strong as its weakest link, where the “baton” is getting dropped the most.

Follow the bouncing baton
Your prospects find out about you through your advertising, marketing and/or social media. Their next likely step is your website. If they like what they see on your site they email you, use your online availability checker or fill out your contact form. You then have an email conversation with them (phone if you’re lucky). If you do that well you get them in for an appointment. If the appointment goes well you get the sale. At each of those points the baton is getting passed. At any, or all, of those points the baton can get dropped.

If your ad is not compelling or well designed, they won’t go to your website. If they don’t like your social media presence they’ll move on. If they do get to your website, but aren’t moved to take action, once again, the baton has been dropped. If they do like what they see on your site and contact you, but your email communication skills are weak, you don’t get the appointment. If you do get the appointment but your sales skills are lacking, you don’t get the sale. Read More

Dec 14 2012

Hy-Cite Enterprises Annual Sales Conference

By Speaking Events

I’m proud to be invited to speak for the Hy-Cite Enterprises Annual Sales Conference in Las Vegas. One of the executive team has seen me present “Creating an Exceptional Customer Experience” twice, and he said he just had to have me present that to his team.

If you’d like to find out more about having me present this, or any other sales, marketing or inspirational topics for your company, conference, group or organization, please call or email me, 732.422.6362

Dec 14 2012

Private Company Sales Training

By Speaking Events

I’ll be conducting another private, sales training for a client in Detroit. They had me come in last year and work with their team and now they’re bringing me back for an encore. It’ll be a refresher for those who were there last year, an eye-opener for the new staff and we’ll wrap it up with some great, new content.

If you’d like to find out more about having me do private sales, marketing, customer experience or business training for yourself, your company or organization, please call or email me, 732.422.6362

Dec 14 2012

BAPVA – Bay Area Professional Videographers Association

By Speaking Events

I’m very honored that the Bay Area Professional Videographers Association is inviting me back for the third time to present for their chapter.

I’ll be presenting a topic that’s of interest to all small businesses: “Are you too busy to be successful?”

It’s open to all businesses, not just videographers. For more information and the register, click here