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Jan 12 2012

Interactive Marketing Workshop with Alan

By Speaking Events No Comments
Be one of only 12 businesses to attend the Interactive Marketing Workshop with Alan BergAlan Berg's Interactive Marketing Workshop

Have a more intimate and interactive experience with one of the best in the business. Alan Berg, author, professional speaker and marketing expert, is bringing his Interactive Marketing Workshop to the Philadelphia Area.

Only a dozen businesses will be accepted to participate. This will ensure that each company will get a hands-on, real world look at how to improve their websites and collateral materials (business cards, brochures, postcards, menus, flyers and more).

You’ll hear Alan discuss how to make your website convert more of the traffic you’re already getting. Alan will look at each participant’s website and collateral materials and you’ll walk away with real, usable tips on how to improve them.

Come to this workshop and hear:

  • 5 reasons why they leave your website in 5 seconds
  • What conversion is and how do you improve it
  • Why your printed materials still matter and how to improve them

You’d usually pay over $700 to have Alan review your website and materials for 3 hours. Be one of only 12 businesses to attend, register today.

Jan 12 2012

Interactive Marketing Workshop with Alan

By Speaking Events One Comment
Be one of only 12 businesses to attend the Interactive Marketing Workshop with Alan BergAlan Berg's Interactive Marketing Workshop

Have a more intimate and interactive experience with one of the best in the business. Alan Berg, author, professional speaker and marketing expert, is bringing his Interactive Marketing Workshop to Atlanta, right after Wedding Biz.

Only a dozen businesses will be accepted to participate. This will ensure that each company will get a hands-on, real world look at how to improve their websites and collateral materials (business cards, brochures, postcards, menus, flyers and more).

You’ll hear Alan discuss how to make your website convert more of the traffic you’re already getting. Alan will look at each participant’s website and collateral materials and you’ll walk away with real, usable tips on how to improve them.

Come to this workshop and hear:

  • 5 reasons why they leave your website in 5 seconds
  • What conversion is and how do you improve it
  • Why your printed materials still matter and how to improve them

You’d usually pay over $700 to have Alan review your website and materials for 3 hours. Be one of only 12 businesses to attend, register today.

Dec 21 2011

Announcing the launch of AlanBerg.tv

By Blog No Comments

I’m very proud to announce the launch of my new video site AlanBerg.tv where you can watch free and paid videos. I want to thank everyone who was involved in the filming and post-production of the videos.

Why not YouTube?

Some of you may be asking “Why not use YouTube or Vimeo?” and the answer is simple. I wanted to have a site that was only my videos and both of those sites don’t fit the bill. While I may decide to put some of the free content up there as well, once you finish a video on YouTube you’re presented with lots and lots of other videos to watch… but they’re not my videos!

What are the Ask Alan videos?

I’ve created a series of short (5 to 8 minutes) videos that answer some of the most commonly asked questions and topics by wedding pros and other small businesses, such as “Why do they always ask ‘How much do you charge?” and “Should I have pricing on my website?”. These Free Ask Alan videos will help answer those questions and concerns. There are 4 Ask Alan videos online for the launch and I’ll be adding more in the future. Read More

Dec 10 2011

New Jersey Wedding Industry Business to Business Networking Event Mixer

By Speaking Events

Two Great Events in one day, Jan. 11, 2012 •  Dedicated To Your Wedding Business Growth

Brought to you by New Jersey Wedding Vendor Network

 3:30 – 5:30 – Educational Seminar

 “How To You Make Your Print and Online Advertising Work Together”

Your business benefiting experience will be begin with a 2 hour seminar and discussion led by former VP of “The Knot” Alan Berg, nationally renown wedding industry expert, speaker and author of “If Your Website Was An Employee Would You Fire It?”, Amy Wilkins, Senior Vice President and Publisher of Martha Stewart Weddings and veteran wedding professional Brian Lawrence, author of “The Wedding Expert’s Guide To Sales and Marketing” and CEO of the nationally recognized wedding industry and event web design and marketing firm Local Traffic Builder. The theme of this education event will be how to merge online and offline marketing with a discussion on the future of print advertising and ways to quantify and interpret response. Doors open at 3:00PM

Alan will be presenting: “How Do I Know If My Ads Are Working?”

6:00 – 9:00 – Networking, Food and Entertainment

Read More

Dec 10 2011

Wedding Biz Conference

By Speaking Events No Comments

Join me in Atlanta for a very unique conference…

Essential Learning for all Wedding Industry Marketing Professionals

One day designed to take your business to the next level.

We know you are often too busy “baking the cake” to focus on the marketing and business side, so we created an event just for you.  If you are looking for hands-on, specific tools that you can implement immediately register now to take part in this conference on Monday, January 30, 2012, The day following the next Bridal Extravaganza of Atlanta at 200 Peachtree.

Be A Bride.  See it From Her Perspective. 

If you want to Engage A Bride in a meaningful and profitable way, you better make sure she’ll fall in love with your message, your image and your style of business.   You’ll hear from Brides themselves sharing what they crave most in today’s wedding marketing world.   From how best to get and keep their attention in your marketing, to what they are looking for in their relationship with you.  Your success depends on understanding today’s bride and being relevant in a fast changing world.

Want to know how to reach today’s bride? How do they want to be communicated to? What do they really want from you? You’ll hear it from her perspective!

For more information click here

To Register Now Click Here

Read More

Dec 09 2011

Why you’re not being as unique as you might think

By Blog No Comments

Every photographer and videographer I meet likes to tell me that they’re unique. It’s their shooting or editing style. It’s their personality. It’s the quality of their work. But what if you had to tell a potential client why you’re different and you can’t say it’s your eye, your personality or your quality? You actually have to do that every day, right now.

You see, you can look at each other’s work and tell who shot it, who edited it, what equipment was used and more. Potential customers aren’t educated on the nuanced-differences between one great photo and the next, or one great video and the next. You’ll watch a wedding video and notice things about how it was shot and edited. A bride will look at the same video and proclaim “Did you see her hair?” Read More

Nov 19 2011

Catersource 2012

By Speaking Events No Comments

I’m proud to be returning to Catersource again this year. I’ll be presenting “The recipe for a better catering website – better ingredients” as well as participating in panels and other programs.

I’ll also be hanging out in the Catersource Consulting area where you can stop by and get some ideas, advice and motivation.

I’ll have a booth at the trade show so be sure to stop by and say Hi!

For more information visit http://www.catersource.com/

Nov 19 2011

BAPVA Meeting

By Speaking Events No Comments

I’m proud to be returning to speak for the Bay Area Prof. Videographer’s Association. I’ll be presenting “Fade to GREEN! How videographers can close more sales, today”. No matter how good you are at your craft, you still have to close the sale so you get to do what you do so well. Whether you’ve been selling for weeks, months or years, everyone can use a refresher to help you close more sales.

For more information visit http://www.bapva.com/

Nov 15 2011

NJDJN Meeting

By Speaking Events No Comments

I’m proud to be speaking at the New Jersey Disk Jockey Network (NJDJN) meeting this month. I’ll be presenting “Creating an Exceptional Customer Experience“, a candid talk about how you make the customer feel about doing business with you. Regardless of how good you are at your craft, the way they feel about doing business with you determines your success.

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