I was giving a presentation recently and I used the phrase “Invest in yourself if you want others to invest in you”. In that case I was referring to your websites, branding, collateral marketing (business cards, brochures, etc.) and to your sales skills. Before you can expect your target clientele to invest their hard-earned money with you, especially for their once-in-a-lifetime wedding, you have to invest your time and money into earning their business.
Too often I meet someone who’s complaining that they’re not getting the clientele they’d like (usually one that will spend more for their services). However, that same company usually isn’t doing the things they need to attract, sell and service that same clientele. You see other businesses getting the clients you want, but what you don’t usually see are the behind the scenes things that got them where they are. Read More
Note: In my last post I began a conversation about your websites and the importance of location information. Here’s the second part. If you didn’t get a chance to read the first part, 
NOTE: I try to make my articles short so you can read them quickly, in one visit. I was writing this one on a flight and when I had finished it was about twice as long as my typical post, an indication that I’m particularly passionate about this topic. So, to respect your time I’ve split this into two parts. Here’s part I. 
I was recently asked by an industry connection about my thoughts on referral business. Many people assert that they’re getting most, or all of their business from referrals. If you don’t do any advertising, marketing or promotion, then there’s not many other sources for you except referral. However, most businesses I know are doing other things to get the word out, they just can’t connect the dots from those things to their bottom line.
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