How do you sell a new product or service, without photos or reviews?
Are you struggling to gain traction with a new product or service due to a lack of reviews? How can you effectively communicate your value without prior customer feedback? In this episode, I discuss strategies like showcasing your work through compelling visuals, leveraging peer feedback, and communicating the unique results you bring to potential clients.
Listen to this new 5-minute episode for insights on building momentum for your new offerings, even when you’re starting from scratch.
What have you tried new this year? Are you letting fear of failure stop you from taking chances? In this episode, I dive into why failure isn’t the end, but rather a stepping stone to success. Learn how unexpected outcomes can sometimes surpass your original goals and lead to growth.
Listen to this new 6-minute episode for inspiration on embracing risk and seeing failure as a path to unexpected success and innovation.
Carolyn Strauss – How do you keep your energy up in the middle of wedding season?
Are you struggling to maintain your energy during back-to-back wedding events? Do you ever feel overwhelmed and forget the importance of each unique wedding day? In this episode, Carolyn Strauss shares invaluable tips on staying energized and present, emphasizing the special moments that matter most to your clients.
Listen to this new episode for ways to stay energized, focused, and passionate throughout the wedding season. Learn how to truly shine for every event, no matter how many you’ve done.
Are you dropping the baton in your marketing efforts? How many potential clients are you losing at each stage of learning about your services? In this episode, I explore why a seamless handoff is crucial in every touchpoint of your marketing, from your website to your social media. Discover the steps to ensure you’re not losing potential clients and how to make your marketing efforts more synchronized and effective.
Listen to this new 6-minute episode for tips on improving your marketing handoff and increasing conversions without needing more visibility.
How often do you start a conversation with “How are you doing?” without truly caring about the answer? What if there were better ways to start a conversation that would lead to more meaningful interactions? In this episode, I delve into why this question often falls flat and suggest alternative approaches to improve your engagement with clients. Discover how asking more thoughtful questions can enhance your connections and improve your business interactions.
Listen to this new 6-minute episode for tips on asking better questions that truly matter and create meaningful conversations.
Episode Summary: In this episode of the Wedding Business Solutions podcast, I delve into why the common question, “How are you doing?” often falls flat in professional interactions. Drawing inspiration from telemarketer calls and Chris Voss’s book “Never Split the Difference,” I explain how this question usually lacks genuine care and serves no purpose. Instead, I suggest more meaningful alternatives like asking, “What’s new and exciting for you?” or “What do you love about what you do?” These questions can foster deeper connections and more productive conversations. Join me as I share practical tips to improve your communication skills and make your interactions more impactful.Read More
Get in the habit of following up now, while it’s quieter! Is following up on leads falling by the wayside when you’re busy with weddings and events? Are you struggling to maintain that crucial connection with potential clients? In this episode, I discuss techniques to build the habit of following up, and ensuring that you stay on top of leads even during peak seasons.
Listen to this new 6-minute episode for tips on establishing follow-up routines that keep your business thriving, no matter how busy you get.
Are you still making the phone number required on your contact form?
Are you losing potential leads because your contact form requires a phone number? Do you know the impact this might have on your business? In this episode, I delve into why requiring a phone number can turn away potential clients and how you can adapt to meet modern communication preferences.
Listen to this new 9-minute episode for tips on making your contact forms more inviting and boosting your inquiry rates by making one simple change.
Are your New Year’s resolutions setting you up for success or failure? Can you break down your goals into actionable steps? In this episode, I discuss shifting from making resolutions to taking focused actions that drive real results. Learn how to prioritize tasks and turn aspirations into daily habits that stick.
Listen to this new 9-minute episode for strategies on making realistic goals, breaking them into achievable steps, and building consistency for lasting success.
Are the younger generations missing out on the benefits of traditional networking, or are they just doing it differently? How can we bridge the gap between generations in professional associations and networking groups? In this episode, I explore these questions and discuss how new approaches to networking can benefit us all, regardless of age.
Listen to this new 7-minute episode for insights on how to successfully network with Gen Y and Gen Z and how to make networking more relational than transactional.
Elizabeth Solaru – How to start and build a luxury brand!
Are you struggling to connect with luxury clients? Do you know how to position your offerings to make mid-range options more appealing? In this episode, Elizabeth Solaru and I dive deep into the art of targeting luxury clients, pricing strategies, and effective networking techniques. Learn how to use unusual marketing strategies to align your brand with top-tier clients, and find out why it’s crucial to understand your target audience beyond generic customer avatars.
Listen to this new episode for insights on strategic product positioning, networking for high-end markets, and leveraging luxury branding to attract the right clients.
Contact Alan about private sales training, speaking, a mastermind day, a website review or business consultation. Complete this short form or text or call Alan directly at 732 422 6362, international enquiries 001 732 422 6362
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