In my frequent travels, I find myself in need of transportation, either from the
airport, or from a hotel. I started wondering why I’ll go on my phone and order an Uber or Lyft car, instead of choosing to get a cab, when there are often cabs right at the airport or hotel? I could just walk outside and find a cab… but maybe I’ll find a line waiting for cabs; or maybe a hotel attendant will have to call me a cab. For me, it’s the convenience – and certainty – of knowing that I have a ride, and when it will arrive. It’s also the convenience of having the charge go right to my credit or debit card, without having to make that physical transaction. Read More
to add a new service or product to someone’s offerings. Of course, the answer will be different for each business, but we’re very fortunate to be in the wedding and event business. Why, you ask? It’s because of the lead time between when they book versus when the wedding or event will happen. Rather than investing in the new product or service, especially one that’s capital-intensive (code for significant financial investment), why not try a different approach?
online ad profiles. It still amazes me at how many wedding and event pros are using the wrong images to promote their businesses. For years, I’ve been saying to use, what I call, Aspirational Images; images that show your prospective clients what the result of doing business with you looks like. When possible, make them so beautiful and emotional, that someone viewing it would want to jump into that photo and be a part of the fun, excitement, and emotion of that event.
The battery on my iPhone dies faster when I wear my Apple watch. That’s a classic example of a “first-world problem”. If you’ve never heard the expression, a “first-world problem” is something that a person in a third-world (developing world) country would never say, and probably wouldn’t understand. People who are wondering if they’re going to eat today aren’t worried about having “nothing good to watch on TV tonight”.
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year is the power of our words. People judge you, and make assumptions from the words you say and write. From your advertising and marketing, to your website and email conversations, your words have a huge impact on your bottom line. If one prospect decides to not contact you, or not return your email, because of your choice of words, what will that cost you in lost business? As with so many things in your marketing chain, if you could see that business going away, you’d pay a lot more attention to what you say, when you say it, and where you say it. 
picture of someone’s life and/or business? We see their best work and their personal and business successes. What happens in between the posts? What is it that they’re not showing and talking about? That folks, is called real life. Not reality TV life. Real, everyday life, like the ones you and I lead.
There, I said it. But, that makes me a hypocrite. I want my customers choosing me as their speaker, mastermind leader, consultant, or for a website review, not because I’m the cheapest price; rather, I want you choosing me because you feel, for that particular need, that the value you’ll get exceeds the cost. If the return on your investment, exceeds the cost of the investment, then it’s probably a good choice; however, not all ‘returns’ are the same, and not all investments are the same.