The beginning of the year not only signals an influx of newly engaged couples, it also serves as a psychological switch for many 2015 and 2016 upcoming wedding couples to resume the planning process after a post Thanksgiving through Christmas hiatus.
It’s also an opportunity to think about what you’re going to do differently. Here are some insights from my fellow guru and business associate, Brian Lawrence. Brian’s walked more than a mile in your shoes in his many years as a wedding center owner with multiple locations, then serving thousands of wedding business through his position as VP of a national wholesale invitation brand, and then as owner of wedding business focused web design and marketing firm.
Brian has taken things I have spoken about before and put his own spin on them for you: Read More
The holidays are always a busy time for engagements, and then comes the January rush of visits to websites… hopefully yours. So, is your website ready to convert that traffic into inquiries, appointments and then sales? You’re only going to get one chance to make that first impression.
Note: In my last post I began a conversation about your websites and the importance of location information. Here’s the second part. If you didn’t get a chance to read the first part, 
NOTE: I try to make my articles short so you can read them quickly, in one visit. I was writing this one on a flight and when I had finished it was about twice as long as my typical post, an indication that I’m particularly passionate about this topic. So, to respect your time I’ve split this into two parts. Here’s part I. 
I was recently asked by an industry connection about my thoughts on referral business. Many people assert that they’re getting most, or all of their business from referrals. If you don’t do any advertising, marketing or promotion, then there’s not many other sources for you except referral. However, most businesses I know are doing other things to get the word out, they just can’t connect the dots from those things to their bottom line.