become like our attic, or garage, where stuff goes in, but nothing ever comes out. Eventually, there’s way too much content and it can affect the user experience. This is increasingly important as the shift to mobile continues, especially for weddings.
But it’s all good stuff
I know that some of you are thinking “it’s all important” or “I don’t know what to take out”, and you’re not alone. Of course it’s all good stuff, you wouldn’t have put it up there if it weren’t. The hard question is whether it’s still as good, and timely and relevant as it was when you first put it on your site. Photos can start to look dated. Things change, especially if you’ve remodeled your venue or offices, updated your branding… or if your headshot on your About Us page is more than a year or two old. Read More


“How much…?” before they ask more important questions about our products and services. They should be asking us questions to find out if we can deliver on their important wants and needs; while price is certainly one of those things on their list, it’s by no means the most important one. If we don’t—or can’t—do what they want or need, then price doesn’t matter.

and they’ve become a running joke as they should come with expiration dates. How many resolutions have you had that have fallen by the wayside, all too quickly? Why is that? At the time you made them you had the best intentions; the underlying reasons, whether personal or business, were sound. I believe that they fall by the wayside because they never get the priority they need and deserve.
problems and issues came up. While we all agreed that making the customer happy should be paramount in our decision making, that’s easier said than done in the real world. It’s even harder when it’s your business, and your money that’s at stake. The connectivity and access of today’s world adds another dimension. So how should we react when something goes differently than planned?




plans for your business. The speaker, Liz Weber, posed some very interesting and introspective questions. I wanted to share with you some of my key takeaways and how I’m using them in my business, and with the wedding and event businesses with whom I consult.


