To get your copy or to find out more about Bernadette Covney Smith and the Gay Weddings Institute, click on the book image
Given the recent news in the world of same-sex marriage I thought it was finally time to finish my friend Bernadette Covney Smith’s book “The Business of Gay Weddings“. Have you ever wished you had done something sooner? That’s how I felt when I read the final chapter.
Some of you may have read my review of Kathryn Hamm and Thea Dodd’s book “The Art of Capturing Love“. Before reading that book I had thought that I was somewhat knowledgeable about the subject, but boy was I wrong. Now, after reading Bernadette’s book I can honestly say that I’ve learned so much, in a short time. Read More
Note: In my last post I began a conversation about your websites and the importance of location information. Here’s the second part. If you didn’t get a chance to read the first part, 
NOTE: I try to make my articles short so you can read them quickly, in one visit. I was writing this one on a flight and when I had finished it was about twice as long as my typical post, an indication that I’m particularly passionate about this topic. So, to respect your time I’ve split this into two parts. Here’s part I. 
I was recently asked by an industry connection about my thoughts on referral business. Many people assert that they’re getting most, or all of their business from referrals. If you don’t do any advertising, marketing or promotion, then there’s not many other sources for you except referral. However, most businesses I know are doing other things to get the word out, they just can’t connect the dots from those things to their bottom line.
Every day is another story
