Every photographer and videographer I meet likes to tell me that they’re unique. It’s their shooting or editing style. It’s their personality. It’s the quality of their work. But what if you had to tell a potential client why you’re different and you can’t say it’s your eye, your personality or your quality? You actually have to do that every day, right now.
You see, you can look at each other’s work and tell who shot it, who edited it, what equipment was used and more. Potential customers aren’t educated on the nuanced-differences between one great photo and the next, or one great video and the next. You’ll watch a wedding video and notice things about how it was shot and edited. A bride will look at the same video and proclaim “Did you see her hair?” Read More
