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What are creative ways to get new inquiries? - Alan Berg, CSP

What are creative ways to get new inquiries? – Podcast Transcript

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What are creative ways to get new inquiries? - Alan Berg, CSPWhat are creative ways to get new inquiries?

Are you making the most of the inquiries you already get, or are you chasing new leads without first maximizing what’s in front of you? Do you know if your responses, follow-up, and online profile are actually helping—or quietly hurting—your ability to convert interest into bookings? In this episode, I dive into creative strategies for getting more inquiries, but also challenge you to look first at how you’re nurturing the leads you currently receive, and how small tweaks to your approach can yield big results.

Listen to this new 8-minute episode for practical ways to boost inquiries, improve your follow-up, and make your online presence work harder for you.

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Mark Caravaggio - Having the difficult conversations - Alan Berg, CSP

Mark Caravaggio – Having the difficult conversations – Podcast Transcript

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Mark Caravaggio - Having the difficult conversations - Alan Berg, CSPMark Caravaggio – Having the difficult conversations

How do you handle difficult conversations with clients or fellow pros when plans go sideways? What happens when a customer comes at you with both barrels, or when conflicting expectations create tension behind the scenes? In this episode, I talk with Mark Caravaggio about practical ways to navigate confrontation, lead with empathy, and set clear boundaries, both before and during weddings. We explore why communicating expectations up front–and knowing when to walk away from the wrong fit–can actually strengthen your business and relationships.

Listen to this new episode for real-world scripts and strategies to stay calm, respond with heart, and turn tricky conversations into opportunities for better collaboration and happier clients.

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The 4 Steps to More sales! - Alan Berg, CSP

The 4 Steps to More sales! – Podcast Transcript

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The 4 Steps to More sales! - Alan Berg, CSPThe 4 Steps to More sales!

Are you missing out on bookings by skipping important steps? What if the reason you’re getting ghosted is because you’re rushing couples or communicating on your terms, not theirs? In this episode I break down the four-step sales cycle—getting attention, receiving an inquiry, starting the conversation, and finally making the sale. Could making small changes to how you follow up or begin conversations be the key to getting more “yes” answers?

Listen to this new 8-minute episode for a clear roadmap to more sales and practical tips on how to move clients from inquiry to booking—without losing them along the way.

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Use Is, not Was in your reviews - Alan Berg, CSP

Use Is, not Was in your reviews – Podcast Transcript

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Use Is, not Was in your reviews - Alan Berg, CSPUse Is, not Was in your reviews

Have you ever wondered how the wording of your reviews impacts how clients perceive your business? Are you missing opportunities to make your services feel relevant and current just by using the wrong tense? In this episode, I explore why using “is” instead of “was” in your reviews can build more trust, show off your ongoing excellence, and even improve your marketing. What subtle shifts can you make in your review requests to ensure your reputation feels as fresh and vibrant as your service?

Listen to this new 5-minute episode for actionable tips on updating your reviews and marketing language so couples and clients know you’re delivering excellence right now.

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My GPS gets me where I'm going, but I don't know where I am! - Alan Berg, CSP

My GPS gets me where I’m going, but I don’t know where I am! – Podcast Transcript

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My GPS gets me where I'm going, but I don't know where I am! - Alan Berg, CSPMy GPS gets me where I’m going, but I don’t know where I am!

How often do you rely on a tool—like GPS or AI—to get you results without really understanding how you got there? Is it always okay to follow directions blindly, or are there times you need to know the “why” behind the answer? In this episode, I explore the risks and benefits of trusting our tools, the importance of understanding processes (at least a little), and when it’s safe to be hands-off versus when you need to dig deeper before you hit “go.”

Listen to this new 7-minute episode for insights on finding the right balance between dependence on tech and informed decision-making in your business.

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Shane McMurray - How do tariffs and supply chain issues affect wedding businesses - Alan Berg, CSP

Shane McMurray – How do tariffs and supply chain issues affect wedding businesses – Podcast Transcript

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Shane McMurray - How do tariffs and supply chain issues affect wedding businesses - Alan Berg, CSPShane McMurray – How do tariffs and supply chain issues affect wedding businesses?

What if your costs doubled overnight? What happens to your business when tariffs and supply chain issues change in a heartbeat? Are you relying too much on a single supplier? In this episode, I talk about the unpredictable nature of tariffs, how they impact different segments of the wedding industry—from bridal shops to service providers—and what proactive steps you can take, like contract updates and diversifying your supply chain, to stay resilient in uncertain times.

Listen to this new episode for practical ideas on protecting your business, managing costs, and preparing your contracts for sudden market shifts.

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Are you building a business to sell? - Alan Berg, CSP

Are you building a business to sell? – Podcast Transcript

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Are you building a business to sell? - Alan Berg, CSPAre you building a business to sell?

Are you building a business you can one day sell, or are you creating a lifestyle business that revolves around you? What happens to your company when you’re ready to walk away? In this episode, I explore the true value of your business beyond the physical assets—like your brand, your relationships, and your systems. Are your processes strong enough for someone else to step in, or is everything dependent on you? I’ll give you key points to consider if you ever want an exit strategy or simply want to create a business that runs smoothly whether you’re there or not.

Listen to this new 8-minute episode for insights on how to future-proof your business—so it has value beyond just your own time and effort.

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Mimi Brown - A Pivot from DJ to Professional Speaker-Alan Berg, CSP

Mimi Brown – A Pivot from DJ to Professional Speaker – Podcast Transcript

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Mimi Brown - A Pivot from DJ to Professional Speaker-Alan Berg, CSPMimi Brown – A Pivot from DJ to Professional Speaker

When is it time to pivot in your wedding business, and how do you know which risks are the right ones to take? What happens when you follow a passion out of your comfort zone, or invest in your own potential before it’s obvious to everyone else? In this episode, I sit down with Mimi Brown to unpack the journey from DJ to professional speaker—revealing how moments of mentorship, purposeful practice, and embracing “the business side” can transform your trajectory whether you’re behind the mic, running a team, or stepping on stage for the first time.

Listen to this new episode for inspiration on making bold career pivots, building your unique value, and actionable tips for amplifying your impact in the wedding and event industry.

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They don't want to talk on the phone! - Alan Berg, CSP

They don’t want to talk on the phone! – Podcast Transcript

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They don’t want to talk on the phone!They don't want to talk on the phone! - Alan Berg, CSP

Are you getting ghosted by clients when you push for a phone call? Have you considered that today’s couples might prefer messaging, texting, or emailing over talking on the phone? In this episode, I explore what happens when we add friction to our communication process and the importance of meeting clients where they are — not where we wish they were. Are your habits hurting your chances, or can a simple adjustment make all the difference?

Listen to this new 9-minute episode for strategies on adapting your communication to match your clients’ preferences and increasing your booking success.

@Uptin Instagram Link: https://www.instagram.com/p/DHdljlfORJO/)

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Should you charge a lot more for an event that’s far away, or just say no? – Podcast Transcript

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Should you charge a lot more for an event that’s far away, or just say no?

Should you take on that event that’s hours away—or is it better to just walk away? What happens if you charge a much higher fee and the client actually says yes? Will the extra cash make up for the inconvenience, or will you regret saying yes just because of the price? In this episode, I share my perspective on how distance, motivation, and honest decision-making come together, with real-world examples and a simple rule to follow the next time you’re tempted to say yes for the wrong reasons.

Listen to this new 5-minute episode for practical advice on when to charge more for travel, when to turn jobs down, and how to protect your business (and peace of mind) from regretful “yes” decisions.

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