Blog

We shopped 306 companies in 2024 – want to hear how they did?

Secret shopping 306 companies revealed some startling insights: Are you part of the 15% not replying at all, or sending emails too long to keep attention? What happens if you follow up more than five times? In this episode, I discuss the importance of follow-up frequency and quality, and how improving these can help close more deals without spending more on leads.

Listen to this new 10-minute episode for insights on boosting your sales by enhancing your follow-up strategies and engaging effectively with those who have already reached out.

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Are you doing purposeful practice?

Are you just going through the motions or truly engaging in purposeful practice? In this episode, I explore how intentional practice differs from mere repetition. Are you setting achievable yet challenging goals just outside your current abilities? Tune in as I delve into how you can apply purposeful practice to improve your skills and grow beyond where you are today.

Listen to this new 9-minute episode for insights on setting goals just beyond your reach to ensure continuous improvement and mastery in your endeavors. Read More

Cara Silletto – Reducing Turnover by Rethinking Retention

Is your team turnover causing disruption to your business? Are you thinking about why your staff might be leaving voluntarily? In this episode, Cara Silletto and I explore the myths around employee retention and share insights on reducing turnover by bridging generational gaps and enhancing communication. Discover how viewing your workforce through a fresh lens can change the way you retain talent and make your workplace more attractive.

Listen to this new episode for strategies to make your organizational culture stickier and your leadership more responsive to upcoming trends in workforce management.

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Stop marketing like it’s 2005!

Are you still reaching out to potential clients like it’s the early 2000s? Are you adjusting your marketing approach to align with the evolving digital habits of Gen Y and Gen Z? In this episode, I dive into adapting your digital strategy to meet the needs and expectations of today’s couples for better conversion rates.

Listen to this new 9-minute episode for insights on modernizing your communication style and turning more inquiries into booked clients.

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So you got a bad review… now what?

Confronting a bad review can be daunting. Did you honestly assess the situation? Are you responding out of emotion, or are you considering the persistent quality of your overall feedback? In this episode, I dive into strategies for addressing unfavorable feedback effectively while maintaining professionalism and emotional health.

Listen to this new 13-minute episode for insights on handling bad reviews, maintaining a positive brand image, and the importance of constructive responses.

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Janice Litvin – Learn How to Banish Burnout!

Do you ever feel overwhelmed by the persistent demands of work, even if you love what you do? Are there moments when stress feels unmanageable, hinting that burnout might be just around the corner? In this episode, we dive into how to recognize early signs of burnout, reframe your stress reactions, and implement practical strategies to maintain your passion without the risk of burning out. Join us as Janice Litvin shares insights from her Banish Burnout Toolkit and discusses how to thrive in your wedding business.

Listen to this new episode for tips on recognizing burnout signs and mastering the art of setting healthy boundaries for a more balanced work-life harmony.

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How do you sell a new product or service, without photos or reviews?

Are you struggling to gain traction with a new product or service due to a lack of reviews? How can you effectively communicate your value without prior customer feedback? In this episode, I discuss strategies like showcasing your work through compelling visuals, leveraging peer feedback, and communicating the unique results you bring to potential clients.

Listen to this new 5-minute episode for insights on building momentum for your new offerings, even when you’re starting from scratch.

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Failure IS an option

What have you tried new this year? Are you letting fear of failure stop you from taking chances? In this episode, I dive into why failure isn’t the end, but rather a stepping stone to success. Learn how unexpected outcomes can sometimes surpass your original goals and lead to growth.

Listen to this new 6-minute episode for inspiration on embracing risk and seeing failure as a path to unexpected success and innovation.

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Carolyn Strauss – How do you keep your energy up in the middle of wedding season?

Are you struggling to maintain your energy during back-to-back wedding events? Do you ever feel overwhelmed and forget the importance of each unique wedding day? In this episode, Carolyn Strauss shares invaluable tips on staying energized and present, emphasizing the special moments that matter most to your clients.

Listen to this new episode for ways to stay energized, focused, and passionate throughout the wedding season. Learn how to truly shine for every event, no matter how many you’ve done.

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Marketing is like a relay race!

Are you dropping the baton in your marketing efforts? How many potential clients are you losing at each stage of learning about your services? In this episode, I explore why a seamless handoff is crucial in every touchpoint of your marketing, from your website to your social media. Discover the steps to ensure you’re not losing potential clients and how to make your marketing efforts more synchronized and effective.

Listen to this new 6-minute episode for tips on improving your marketing handoff and increasing conversions without needing more visibility.

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