Blog

Stop selling to a guaranteed minimum

Are you selling to a guaranteed minimum? What message are you sending when you lead with starting prices or minimums in your pitch? Could you be underselling your services by focusing on the lowest number your clients have to hit, rather than the unique results you deliver? In this episode, I explore why selling from the bottom up may be holding your business back, and how shifting your approach can help you book clients at higher rates—especially on those in-demand dates. I’ll share strategies for repositioning your pricing conversations and making sure you’re attracting clients who want the full value you provide, not just a bargain.

Listen to this new 6-minute episode for fresh strategies to stop underselling yourself and start converting more clients at the prices you deserve.

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Who was right and who was wrong?

In today’s fast-paced digital world, how do we navigate communication preferences between businesses and clients? Are vendors right in pushing for phone calls, or should they adjust to the digital native’s preference for emails and texts? This episode challenges the traditional approach and sheds light on the evolving communication landscape in the wedding industry.

Listen to this new 9-minute episode for insights into aligning your communication style with customer expectations and minimizing friction during interactions.

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Using AI in your wedding and event business

Are you leveraging AI to enhance your wedding planning business? Could AI breathe new life into your content by refining your website’s words for younger audiences or rejuvenating your old blogs? In this episode, I explore practical ways to utilize AI for repurposing your content, ensuring it speaks directly to your target audience.

Listen to this new 9-minute episode for insights on harnessing AI to optimize and update your content, making it resonate with the clients you want to attract.

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Scott Faver – Transactional vs relational networking

In the world of networking, are you building meaningful relationships, or are your interactions purely transactional? Discover the importance of relational networking and how it can benefit your wedding business. Are you approaching your connections with genuine interest and a giving spirit, or are you counting on immediate returns? In this episode, Scott Favor and I delve into the art of networking, emphasizing the power of relationships over transactions and sharing insights on how to give without the expectation of receiving while knowing when to say no.

Listen to this new episode for insights on creating lasting connections in the wedding industry and learning the value of relational networking.

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How do you choose a good name for a business?

When starting a new business, the quest for the perfect name can be daunting. Is there really such a thing as the perfect name? How important is it to secure a dot com for your brand? Should your personal name be part of the company? In this episode, I explore these questions and share insights on finding a good business name that speaks to your target audience and meets your future goals, whether expanding or selling your business down the road.

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Are you approaching your leads with a defeatist attitude?

Are you approaching your leads with a defeatist attitude? What assumptions are you making about potential clients before the conversation even begins? In this episode, I discuss how your mindset can impact sales success and share strategies to stop expecting the worst, turning each lead into an opportunity until proven otherwise.

Listen to this new 7-minute episode for insights on transforming your approach to leads, improving your sales conversions, and ensuring every inquiry is treated as a valuable opportunity.

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Alayna Thomas – Do you really understand Gen Z?

Are you truly connecting with your multi-generational wedding clients and employees, or are assumptions holding you back? Are you providing the “why” behind your services? This episode unpacks the pitfalls of generational stereotypes and emphasizes starting conversations to tailor your approach to diverse clients’ and employees’ needs.

Listen to this new episode for insights on bridging generational gaps and enhancing communication with Gen Z clients and employees.

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We shopped 306 companies in 2024 – want to hear how they did?

Secret shopping 306 companies revealed some startling insights: Are you part of the 15% not replying at all, or sending emails too long to keep attention? What happens if you follow up more than five times? In this episode, I discuss the importance of follow-up frequency and quality, and how improving these can help close more deals without spending more on leads.

Listen to this new 10-minute episode for insights on boosting your sales by enhancing your follow-up strategies and engaging effectively with those who have already reached out.

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Are you doing purposeful practice?

Are you just going through the motions or truly engaging in purposeful practice? In this episode, I explore how intentional practice differs from mere repetition. Are you setting achievable yet challenging goals just outside your current abilities? Tune in as I delve into how you can apply purposeful practice to improve your skills and grow beyond where you are today.

Listen to this new 9-minute episode for insights on setting goals just beyond your reach to ensure continuous improvement and mastery in your endeavors. Read More

Cara Silletto – Reducing Turnover by Rethinking Retention

Is your team turnover causing disruption to your business? Are you thinking about why your staff might be leaving voluntarily? In this episode, Cara Silletto and I explore the myths around employee retention and share insights on reducing turnover by bridging generational gaps and enhancing communication. Discover how viewing your workforce through a fresh lens can change the way you retain talent and make your workplace more attractive.

Listen to this new episode for strategies to make your organizational culture stickier and your leadership more responsive to upcoming trends in workforce management.

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