How you can invest in yourself
In my last article I talked about how you need to invest in yourself and your business first, before you can expect others to invest in you. But what are some of the things you can do?
And the answer is?
So I got to thinking about the many ways businesses like yours can invest in your success, both personally and professionally. Some involve only your time (which I know you have oh so much extra of, I write sarcastically). Others involve money (which of course is limited for almost all of us). Here are a few things you can do to invest in yourself and your business: Read More
Note: In my last post I began a conversation about your websites and the importance of location information. Here’s the second part. If you didn’t get a chance to read the first part, 
NOTE: I try to make my articles short so you can read them quickly, in one visit. I was writing this one on a flight and when I had finished it was about twice as long as my typical post, an indication that I’m particularly passionate about this topic. So, to respect your time I’ve split this into two parts. Here’s part I. 
I was recently asked by an industry connection about my thoughts on referral business. Many people assert that they’re getting most, or all of their business from referrals. If you don’t do any advertising, marketing or promotion, then there’s not many other sources for you except referral. However, most businesses I know are doing other things to get the word out, they just can’t connect the dots from those things to their bottom line.
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