Podcast Transcripts & Articles

One easy change that can make a big difference in your website conversion

By the time someone gets to your website, it’s likely that they know a little something about you. Maybe they’ve seen an ad, watched a video, saw your social media page or have your business card. Getting them to your website isn’t the end. You need them to take action, likely contacting you, so you get a chance to close the sale. Most websites that I see in my website reviews and consulting are lacking in some key elements.

In this 10-minute episode I’ll share one easy change that you can make, probably right after listening, that can make a big difference in your website conversion. Read More

Are you following up enough times?

In my consulting and sales training, we do a lot of secret-shopping of wedding and event pros, just like you, big businesses and small. And what we find is that most of you don’t follow up nearly enough times to maximize your sales and profits. I spoke about this in my presentation and my most popular book “Shut Up and Sell More Weddings & Events”. By the time someone has reached out to you they’ve made a short list of their preferred choices… and you’re on it! Why give up sooner than you have to when those extra attempts can mean real profits for you. It’s so much easier to convert a lead you’ve already gotten than to find a new one!

Listen to this 13-minute episode and find out how many times you should be following up, and when! Read More

Podcast Transcript – The 4 things that matter most for reviews

Nearly all couples will read some reviews before deciding to contact their wedding pros. That should be no surprise, since these days we can find reviews for almost anything we are looking to buy. Just getting reviews isn’t enough. There’s an art to maximizing your return on those amazing things your customers are posting about you. Listen to this 12-minute episode and learn the 4 things that matter most when it comes to reviews. Read More

Kaleigh Wiese – Branding for Wedding Pros – Bonus Dialogue Episode

One of the most popular episodes of The Wedding Business Solutions Podcast is “The Difference Between Branding and Your Brand.” In that episode I talked about how your brand is what people say about you after they’ve experienced what you do. That doesn’t mean that branding isn’t important, it’s just different than your brand. So, to complete the topic I invited my friend, and fellow WeddingPro Educator, Kaleigh Wiese to come on and discuss branding, which is her expertise. Read More

Podcast Transcript – Why is attaching your brochure to an inquiry reply a bad idea?

You get a new inquiry. You want to reply quickly and get them some information. So, you copy/paste your carefully written reply, attach your brochure or price sheet and click SEND. What’s wrong with this picture? Well, honestly, there’s a lot wrong with that picture, especially the attachment part. When I wrote “Why Don’t They Call Me? 8 tips for converting wedding and event inquiries into sales”, I talked about how I wanted to ‘break’ your attachment buttons and why holding off on attaching is a better idea. Listen to this 10-minute episode and hear a different perspective on the attachment and how it can help you convert more leads by not attaching anything, at least not yet! Read More

Podcast Transcript – Is it time to fire your website?

We all know that our websites are an important part of our marketing and branding. They’re waiting, 24/7/365 for someone to come from somewhere, and that’s when your website’s job begins. If you sell on your site (e-commerce) then your site’s job is to get people to put things in the cart and check out. If you don’t sell online, then your site has one job – get you the inquiry. If you’re getting the right people to your site (the job of your marketing and advertising) and those people aren’t contacting you, it’s time to either retrain or fire your website, because it may be costing you more in lost business than a new site will cost. I wrote “If Your Website Was An Employee, Would You Fire It?” and this 11-minute episode will give you some insight into how you should address your site upgrade, or replacement. Read More

Traci Brown – Body language in the age of Zoom – Bonus Dialogue Episode

I’ve often referred wedding and event pros, like you, to Traci Brown and her books/courses on body language and detecting lies. I got to wondering recently what reading body language is like in the age of Zoom meetings. Do the same rules apply as in-person? What signals are you sending with your body language on a Zoom sales meeting? Great questions, huh? So, I asked my friend, and National Speakers Association Member, Traci Brown to come on and discuss these questions and more. Listen to this 27-minute episode and find out. Read More

Podcast Transcript – Don’t Paint The House

I know, it’s a strange title for a podcast episode on a platform called Wedding Business Solutions. This is actually a true story that I first shared in a keynote presentation and my book “Your Attitude for Success”. This story shows how something as simple as my friend need to paint her house can teach you how to tackle your daunting business and personal projects. Listen to this 8-minute episode, hear the story, and start accomplishing more. Read More

Podcast Transcript – Should you pay for advertising?

Some wedding and event pros look at advertising as a necessary evil. Others see it as an integral part of their marketing plan. While others either never pay for advertising and look for every free option out there. Which one sounds like you? I have a unique perspective on this as I’ve published wedding magazines, I was VP of Sales at The Knot and I’ve helped many thousands of wedding and event pros directly through consulting, sales training, webinars and more. Listen to this 12-minute episode and gain some new insight on how to approach any advertising opportunity. Read More

Podcast Transcript – 3 Common Sales Objections, and how to handle them

Three of the most common sales objections that wedding and event pros hear are: The price is too high; We got a lower price elsewhere – and – You’re the first one we’ve seen. Do those sound familiar? Do you sometimes get stuck in how to best address those and still get the sale? In this 11-minute episode I’ll give you some ideas, and actual wording on how to handle these, so you can close more sales! Read More