Podcast Transcript – Top-Down Selling is like Jenga
What can a game with wooden blocks teach us about how to sell more and profit more? It’s a great parallel, with each block representing a product or service you offer. I’ve used this analogy many times on webinars and in trainings and people, like you, always tell me that it makes Top-Down Selling much clearer. Listen to this 9-minute episode and find out how you can sell more via Jenga! Read More
Podcast Dialogue Transcript – How Caterers Can Find Hidden Profits with Trip Wheeler
When I’m consulting with venues and caterers, just like you, we’re usually talking about ways to improve their sales and profits. Whether it’s their pricing (packages vs a-la-carte), websites or having better tours, we can always find some improvements. What about the ‘hidden profits’? Those are when you can make more money without selling any more than you are now. Imagine if you could make 10% more profit without making even one more sale. Are you curious? If you’re doing catering for weddings and events, you’re sitting on hidden profits that are yours for the taking. For this episode I’ve invited my friend Trip Wheeler, from SB Value, to share these ideas from his years of helping caterers like you. Listen to this 16-minute episode and find out how. Read More
Podcast Transcript – Perfect is the enemy of profit
I was doing a remote consulting session with a client and I said this phrase: “Perfect is the Enemy of Profit.” It was one of those serendipitous times where we say something we know, we just phrase it in a different way. In this case it was a client who was working on a new website and marketing materials and they were getting caught in the “it’s not ready yet” phase. I think most of us have been there at one time or another. The opposite of that is a sign in Facebook’s offices “Done is better than perfect”. Do you get stuck delaying new products, pricing, services, websites and/or marketing because it’s not quite ready yet – it’s not perfect? Listen to this 8-minute episode and find out how to get unstuck and reap the rewards of those new projects. Read More
Podcast – How should you answer the “How much do you charge?” email?
Why is “How much do you charge?” so often the first question that your couples ask? The short answer is that they don’t know what else to ask, because they don’t know how to shop for your product or service. They’ve never needed your products and services before, so they default to asking about price. You need to be prepared to answer this so that you can keep the conversation going, whether you want to give them price yet, or not. Listen to this new episode and hear four ways you can answer the “How much do you charge?” email (or text, or messaging). It’s only 14 minutes! Read More
Podcast – Will you be having Zoom appointments post-Covid?
One of the good things to come out of the last year is that many wedding and event pros have learned how to have meetings, and do sales, remotely. But what will you do when it’s safe to meet all of your customers in person again? Will you go back to all face to face meetings, or will you continue to do some, or all of your sales remotely. Listen to this short episode for some thoughts on what you can, and maybe should, be planning to do with your current and future customers. (less than 8 minutes) Read More
Do you need an app for your business?
Almost every day my inbox has someone offering to make an app for my business. I’m sure you can relate. So, I started thinking about my clients, wedding and event businesses, like you, and when you might decide that an app is the right way to go, and when a website will do. So, I invited my favorite tech guys, people who’ve designed many apps for wedding and event venues, Abed Elsamna and Hassan Mahmoud, founders of VenueX, to join me for this special Bonus Episode of the Wedding Business Solutions Podcast. (only 18 minutes) Read More
I’ve been asked this question for as long as I’ve been in the industry, which is over 25 years. It’s a great question, because every dollar you can raise your prices without giving the customers any more products or services, is additional profit. So, can you raise your prices now? I’m pretty sure you can. Listen to this episode and find out how much more profit can you make! (only 10 minutes) Read More
Podcast – The difference between branding and your brand
I’m sure you know that having a strong brand can help your business stand out. But there’s a difference between how you represent your brand – which is ‘branding’ – and how you express your actual brand. Listen to this new episode and find out how to show your real brand and what makes you unique. (only 11 minutes) Read More
Podcast – Which is better- packages or a-la-carte pricing
For this episode I want to address a question that comes up so often on social platforms as well as in my sales training, speaking and consulting: Which is better- packages or a-la-carte pricing? While no one answer is correct for every business, I want to give you some things to consider when deciding for your business. Read More
Podcast – 4 reasons why you’re getting ghosted on inquiries
This is one of the most requested topics for my speaking, consulting and sales training these days. I wanted to address it on this podcast episode with 4 common reasons why you’re getting ghosted on your replies to inquiries. Read More
