Podcast Transcripts & Articles

What are you excited about?

Are you excited about something in your business or personal life that makes the work feel a little less like work? Have you thought about how new tools, like AI, might help you enjoy more of the fun parts of your job, while making the “hard” parts easier? In this episode, I share what I’m excited about, including launching my AI alter ego and seeing how AI tools can transform how we handle inquiries, free up time, and focus on what we love most in our businesses and lives.

Listen to this new 8-minute episode for inspiration to embrace what excites you and discover how new tools can make your business—and life—more enjoyable.

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Abed Elsamna – What are AI Agents and should you use them for your business?

Are you letting AI work for your wedding business, or is it still just a mysterious buzzword? What if an intelligent agent could answer leads, schedule appointments, and handle objections—without you lifting a finger? In this episode, I interview Abed Elsamna to break down exactly what AI agents are (and aren’t), how they’re different from chatbots, and why they’re about to transform how you run your business. What pain points could you solve by handing off repetitive tasks? And are you ready for a world where every lead gets instant, personalized attention—while you focus on what actually sets you apart?

Listen to this new episode for real-world scenarios, key differences between AI agents and chatbots, and a look at the future of automating your sales process—without losing your personal touch.

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Unfamiliar or familiar, not difficult or easy!

Are you hesitant to try something new because it feels difficult—or is it just unfamiliar? What if you started thinking about your challenges not as “hard” or “easy,” but as “unfamiliar” or “familiar”? In this episode, I share how reframing your mindset can make learning and growth feel more achievable, whether you’re mastering a new skill in your wedding business or tackling something outside your comfort zone.

Listen to this new 7-minute episode for a mindset shift that helps you embrace the unfamiliar, keep moving forward, and find mastery in the areas that matter most to you.

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Should vendors leave reviews for other vendors?

Ever wondered if it’s a good idea to publicly praise—or criticize—your industry peers? What happens if things didn’t go well? Should you tell the world, or handle it privately first? In this episode, I share the upsides of supporting fellow vendors with honest, heartfelt reviews, and touch on why negative feedback should be handled with care—and conversation—before ever going public.

Listen to this new 8-minute episode for tips on when (and how) to leave vendor reviews that help grow relationships, reputations, and the industry as a whole.

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Brian Lawrence – Moving the needle towards 2026

What’s really moving the needle for your wedding business? Are you making changes now that will set you up for more success when the next engagement season rolls around? Are you treating your website and SEO as living, breathing assets—or are you waiting until it’s too late to update them? In this episode, we unpack the practical steps you can take right now to boost conversion, show up in more local searches, and start turning more browsers into bookers. Plus, we dive into the difference between expertise and experience, how to use AI authenticity, and the power of keeping your Google Business Profile fresh and relevant.

Listen to this new episode for actionable ideas on website updates, local SEO tips, and simple strategies to attract and convert more couples—just in time for the next big wave of wedding planning.

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Should you tie in charitable causes with your business?

Is supporting a cause part of who you are, or just something you hope will attract more couples? Could promoting certain charities help your business, or might it turn some clients away? In this episode, I talk about the right and wrong reasons to connect charitable giving to your company, and how to decide whether it’s something you want to make part of your brand or keep personal. Think about whether your giving is core to your business, or just another great thing you do.

Listen to this new 7-minute episode for guidance on integrating charitable causes authentically and what it really means for your wedding business.

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Do you really know your conversion stats?

You might know how many inquiries you get, but do you really understand what happens next? Are you tracking how many inquiries lead to real conversations? How many of those turn into meetings or tours—or sales? Are you missing out on bookings just because you’re not following up enough? In this episode, I dig into what key conversion metrics you should be tracking, how to identify your biggest opportunities, and why incremental improvements can add up to a much bigger bottom line.

Listen to this new 9-minute episode for practical ideas on tracking, understanding, and improving each step of your sales process to boost your booking success.

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Rosemarie Rossetti – Are your weddings and your business accessible?

Are you sure your business and your weddings are truly accessible? Would your customers, employees, or even guests with disabilities feel included at your events or in your workplace? What blind spots might be costing you business—and dignity? In this episode, I shine a light on overlooked areas of accessibility, from the entryway all the way to hiring, and reveal why thinking ahead isn’t just about compliance, but about belonging and better business for everyone.

Listen to this new episode for practical ways to spot and fix your accessibility gaps—and to create spaces where everyone feels not just accommodated, but truly welcome.

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The definition of futility is doing the same thing the same way, and expecting a different result!

Are you still chasing phone calls when your customers just want to text? Are you making it easy for potential clients to do business with you, or are you unintentionally pushing them away by sticking to old habits? In this episode, I challenge you to think about whether your tried-and-true methods are really working as well as they used to, and I share thoughts on adapting to customers’ preferred ways of communicating. What could happen if you stopped resisting change and met your clients where they are?

Listen to this new 7-minute episode for practical insights on adapting your process, making it easier for customers to connect, and staying relevant in a changing market.

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Clint Hufft – What does it means to be a professional?

What does it really mean to be a professional? Is it about getting paid, or is there more to how you present yourself, solve problems, and lift the whole team up? Am I making it easier for others to do their jobs, or am I unintentionally leaving obstacles in their way? In this episode, I dive into the real markers of professionalism, the unseen details that set you apart, and the crucial role of communication and teamwork in the wedding and events industry.

Listen to this new episode for insights on raising your standard of professionalism, becoming the easiest vendor to work with, and delivering value your clients notice—often before you ever take the stage.

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