Whether it’s couples shopping for their wedding, or you shopping for whatever you need, there are some websites that make us want to get comfy and look around – and others that make us rush to the BACK button. Is your website inviting, or is it chasing away the very people you’re trying to attract?
By the time they get to your website, they might already know a little about you; whether it’s from your profile on WeddingWire, social media, or a referral from another wedding/event pro. Don’t waste that foundation by doing some of the very things that make you want to leave a site – quickly!
Here are 5 reasons prospects might be leaving your website, in 5 seconds: Read More
you into the industry, not your business acumen. To be successful, you need both. Once you decide to sell products or services, you need to develop your business skills and an understanding of the many ways to measure your success.
I was doing sales training the other day and I noticed that one of the sales reps was using the word “I” too much. I was trying to teach her to have a better digital conversation. She wanted to get the prospect on the phone, because it would be better for her to find out more about what they needed. I can’t disagree with the logic, but the reality is that if they had wanted to talk on the phone, they would have called you! So, if you hear yourself saying “Well, I’d like to schedule a time to talk with them” or “I’d like to get them in for a meeting/tour”, it’s time to pause. 
s I travel from conference to conference, event to event, I often hear wedding pros talking about different speakers and well-known industry people. They often debate the success of that person; but, hang on – who are we to debate someone else’s success? Success, as with beauty, is in the eye of the beholder. Each of us gets to define our success. For some, it’s a monetary value. For others, it’s quality time with family.
I’m just getting back from another successful Wedding MBA conference, and I was reflecting on the many, many conversations I had with wedding pros, like you. A common theme was that it would be so much easier if brides and grooms would just get on the phone with you. Many wedding pros were reminiscing of the days when your phones were ringing off the hook with inquiring couples – and that’s when I popped your nostalgia bubble. In the digitally connected world we live in, while there is an occasional phone inquiry, most of your initial contact comes via email, text or a contact form.
a brain stimulant and meditation for me. When I’m doing a puzzle my mind is focused, not wandering or multi-tasking. What’s your diversion? For some of you it’s Sudoku, or maybe a game on your phone or tablet. For others it may be yoga, or reading a book.
I’m a happily married man. So, when something goes wrong, it’s always my fault. That may sound like a joke, but accepting responsibility when there’s a problem is a major step towards getting past it. Rather than trying to find blame, we try to find solutions. Chapter 15 of 
The battery on my iPhone dies faster when I wear my Apple watch. That’s a classic example of a “first-world problem”. If you’ve never heard the expression, a “first-world problem” is something that a person in a third-world (developing world) country would never say, and probably wouldn’t understand. People who are wondering if they’re going to eat today aren’t worried about having “nothing good to watch on TV tonight”.
year is the power of our words. People judge you, and make assumptions from the words you say and write. From your advertising and marketing, to your website and email conversations, your words have a huge impact on your bottom line. If one prospect decides to not contact you, or not return your email, because of your choice of words, what will that cost you in lost business? As with so many things in your marketing chain, if you could see that business going away, you’d pay a lot more attention to what you say, when you say it, and where you say it.