Blog

Learn to handle hard better!

What challenges are you avoiding because they seem too difficult? Are there tasks you’re hesitant to start because they’re tough? In this episode, I delve into the importance of embracing hard tasks and how mastering them can lead to personal and professional growth. I share insights inspired by Duke women’s basketball coach Kara Lawson’s powerful message about handling hard better.

Listen to this new 6-minute episode for valuable lessons on pushing through challenges and achieving satisfaction from overcoming obstacles.

Read More

Are you rejection proof?

What does rejection really mean to you? Do you take it personally when a potential client says no? Are you holding yourself back from opportunities because you’re afraid of hearing that dreaded word? In this episode, I delve into the insights from the book *Rejection Proof* by Zhi Zhang Jiajiang and discuss how shifting your perspective on rejection can transform not just your sales tactics, but your entire mindset.

Listen to this new 7-minute episode for strategies on overcoming your fear of rejection and turning it into a powerful tool for success.

Read More

Beth Z, your Nerdy Best Friend – Virtual Voice, is it the real you?

Are you leveraging the power of AI to enhance your wedding business? Are you keeping up with the latest tools that could save you time and generate more personalized content? In this episode, I dive into a fascinating discussion with Beth Z about using AI voices and content creation tools. We explore the intricacies of voice cloning, ethical considerations, and practical applications that can revolutionize your workflow while staying authentic.

Listen to this new episode for innovative tips on using AI to efficiently create engaging content and stay ahead in the wedding business industry.

Read More

Why do they still ask “How Much” first?

Do you find yourself frustrated when potential clients ask about pricing upfront? Are you curious why they don’t inquire about the value you bring to their special day first? In this episode, I break down why “How much?” is often the first question and how your response can make or break the sale. Learn ways to demonstrate your unique value before discussing pricing.

Listen to this new 8-minute episode for insights on transforming price inquiries into meaningful conversations about value and results.

Read More

What are you doing to fill holes in your calendar?

Do you know how to fill last-minute cancellations or unbooked dates? Are discounts necessary to attract last-minute bookings, or is there a better way? In this episode, I discuss strategies to attract couples booking closer to their event date and share how to market these openings effectively without sounding desperate.

Listen to this new 6-minute episode for tips on marketing unbooked dates and adding value without resorting to discounts.

Read More

Mark Chapman – Is your contact form hurting your business?

Have you ever considered if your contact form is turning potential clients away? Are you making it too difficult for couples to get the information they need? In this episode, we dive into the importance of optimizing your contact forms and landing pages to ensure they are user-friendly. We discuss tips and strategies to increase conversions, including the wording on buttons and the placement of forms on both desktop and mobile.

Listen to this new episode for actionable insights on crafting effective contact forms and landing pages your clients will appreciate.

Read More

Are you having trouble standing out in a crowd?

In a market flooded with elopements and micro-weddings, are you finding it challenging to make your specialized venue easy to find online? Is the term “micro” confusing your potential clients due to varying definitions? In this episode, I discuss strategies to clearly communicate what sets you apart, and how to attract the right customers by speaking their language.

Listen to this new 9-minute episode for practical advice on making your unique offerings stand out and improving your online visibility.

Read More

Are you feeling the Covid hangover?

Have the last few years in the wedding industry felt like a wild ride? Are you questioning what’s normal in today’s market? In this episode, I discuss what I call the COVID hangover, addressing the ups and downs we’ve faced and how to navigate this “next normal.” Are your sales skills up to the task? Are your marketing strategies attracting the right inquiries? I’ll give you insights on how to tackle these challenges and adapt to the current environment.

Listen to this new 5-minute episode for practical tips on how to better manage inquiries, improve your sales skills, and understand the new normal in the wedding industry.

Read More

David Osborne – Scaling laterally!

Do you struggle with meeting the demands of both high-end and budget-conscious clients in the wedding industry? Have you faced the challenge of managing multiple brands without cannibalizing sales? David Osborne and I dive deep into strategies for expanding your service offerings while maintaining distinct brand identities. We explore the importance of tailoring your sales pitch and marketing efforts to different clientele and highlight effective methods for balancing personnel and client expectations.

Listen to this new episode for expert tips on scaling your business, managing multiple brands, and effectively communicating value to your diverse customer base.

Read More

When you’re healthy, you have 100 problems!

Have you ever thought about how your health impacts your ability to run your wedding business? Do you prioritize your well-being so you can tackle those everyday challenges? In this episode, I delve into the importance of taking care of yourself first, so you can better handle the myriad of problems that come your way. Drawing from personal experiences and paying tribute to a dear friend, I explore why maintaining your health is key to both personal and professional success.

Listen to this new 5-minute episode for insights on why your health should be your number one priority in life and business.

Read More