Before I get into the article, some of you are wondering what the alphabet soup is about. Most of you know that SEO stands for Search Engine Optimization; that’s trying to make your site come up in the unpaid search results. UXD stands for User Experience Design, defined by Wikipedia as “the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.”
OK, now that the definitions are done, what I want to discuss with you is whether you should focus first on SEO or focus on UXD. Read More
Whether it’s couples shopping for their wedding, or you shopping for whatever you need, there are some websites that make us want to get comfy and look around – and others that make us rush to the BACK button. Is your website inviting, or is it chasing away the very people you’re trying to attract?
year is the power of our words. People judge you, and make assumptions from the words you say and write. From your advertising and marketing, to your website and email conversations, your words have a huge impact on your bottom line. If one prospect decides to not contact you, or not return your email, because of your choice of words, what will that cost you in lost business? As with so many things in your marketing chain, if you could see that business going away, you’d pay a lot more attention to what you say, when you say it, and where you say it.