Meghan Ely – PR for your wedding business
I love having interesting guests on, especially friends that have so much to share. Meghan has pivoted from doing weddings at a 5-star hotel to being one of few people in the world that specialize in helping wedding businesses, like yours, with PR (Public Relations).
Listen to this new episode for ideas you can use, right away, to help get your wedding business more visibility outside your advertising and social media efforts. Read More
Are things slowing down a bad thing?
I’ve been predicting for about 2 years that things would be slowing down as things went from pandemic lockdowns to the next normal. Yet some people are freaking out that their inquiries have slowed down. After the craziness that so many of us felt in 2022, is a slowdown actually a good thing?
Listen to this new, 7-minute episode for a little reality check and perspective on where things are and if that’s good or bad for you and your business. Read More
Is making it easier for you, making it harder for your customers?
Have you ever been a customer where you encountered a store or business’ policy that just made you scratch your head? Too often companies do things that make things easier for them and their employees, without realizing that they’re making it harder for the most important people… their customers. Are you doing that?
Listen to this new, 8-minute episode to see if you have rules or policies that need to be reevaluated, so you can reduce the friction for your couples and clients. Read More
Decision complexity or decision simplicity?
I was reading a great book by Jon Picoult – “From Impressed to Obsessed”, and one of the concepts he wrote about is Decision complexity vs decision simplicity. In our world that means are we making it easy or hard for our customers to make a decision, whether it’s for the initial sale, or post-sale choices (menus, colors, music and more).
Listen to this new, 11-minute episode to dig a little deeper into this and see how you can apply the concept to your business and customers. Read More
If you’ve heard me speak about sales, or read my books, you’ve probably heard me use the phrase “Would it make sense…?” as a soft lead-in to asking for the sale. I also always credit a speaker friend, Lois Creamer, from whom I learned this, years ago. So, it’s only fitting that I have Lois on and talk about the origin of the phrase, how it’s used and more fun stuff. Listen to this new dialog episode for some fun tips and conversation about sales. Read More
Pick Your Hard
After recording an episode with Trip Wheeler he told me that he has been trying to live by the credo “Pick Your Hard”. When I asked him to explain, he told me that life is hard, business is hard, relationships are hard, and we have to make choices, every day to pick the hard that we want to go forward with.
Listen to this new, 6-minute episode to get a better understanding of what this means, and how it can help you in business and life. Read More
The lure of the friendor
When couples or customers choose to have a friend or relative do some part of their wedding or event for free, or cheap, it can be frustrating. Have you ever been a friendor, or used the services of a friendor? Have you ever had good results being or using a friendor? Is the problem really using a friendor, or getting bad results?
Listen to this new, 8-minute episode for a little tough-love perspective on this topic. Read More
Janelle Barlow – A complaint is a gift!
When is a complaint a gift? Actually, almost every time. I’m so happy to have Dr. Janelle Barlow on to discuss this topic that’s so relevant to our industry and the world we live in. It’s not just about customer complaints, it’s also internal from our staff. We had a great discussion about reviews and other forms of feedback. Janelle shares ideas from her book “A Complaint Is A Gift”, which is in its 3rd printing, and available in over 25 languages! Read More
Mark Chapman – Are TikTok Ads Right for Your Business?
I hear a lot of talk about whether TikTok ads are something that you should be using. So, I reached out to my go-to expert, Mark Chapman, from The I Do Society, to break this down for us. So, in this new episode we talk about TikTok, TikTok ads and how they’re different than Instagram or Facebook ads, and whether you might want to consider them for your business. Read More
Do the same problems come up over and over?
Are there some problems that just keep cropping up? Whether it’s with your customers, your couples, and even with your staff or industry partners, if there are some things that seem to come up often, the problem just might lie in an unexpected place.
Listen to this new, 5-minute episode to see if the problem really is your customers, or maybe it’s in the mirror. Read More
