Don’t Oversell or Undersell
When I’m doing sales training, regardless of the size of the business (1 person up to dozens or more), I always teach about not overselling and not underselling. Overselling doesn’t mean selling them things they need, but didn’t ask about. And Underselling is selling to their budget, not the results they want.
What do you do when they choose someone else?
This is another listener suggestion. Alberto emailed me to say that they’ve been getting more people telling them No, which if you’ve been listening to this podcast or reading my books, you know that’s a good thing. But what should they do when they get the No? Just leave it alone? Ask them who else they went with?
Is it time to STREAMLINE your business and life?
Wouldn’t it be great if you knew how to be more efficient, and less complacent while facing the daunting obligation of “taking action ”? I had the pleasure of chatting my friend and fellow speaker Deborah G who has come up with an exclusive methodology to help you STREAMLINE your personal and business world.
Listen to this new episode so you can start to benefit from Deb G’s STREAMLINE methodology today!
Paying your dues is not the same as showing up
I’ve spoken at a few local association meetings lately and it got me to thinking. Are you, or have you been a member of an association or group? Are you getting out of it what you want, and are your expectations aligned with the mission of the group? Do you know the mission of the group? It’s likely that education and networking are at the top of their mission statements. Bringing you more business isn’t likely on their list, but is it your expectation?
When doing nothing costs you more
I don’t mind making mistakes, because it means you tried something. What bothers me is when people let others decide for them, or when you choose to let opportunities pass you by without actually making the decision to pass on them. It’s OK to say No to opportunities, even good ones, when the timing isn’t right. But it’s not OK (or at least shouldn’t be) to not speak up and say that an opportunity isn’t right, or that you’re actively going to pass.
Listen to this new, 9-minute episode for perspective on when you might be letting others control your success.
Planning Events That Give Back
Wouldn’t it be great if you and your couples, clients and customers could make an impact that goes beyond thrilling their guests? Well, Robert Kalt and Howard Goldberg have created PlanKind to help you do just that. Imagine feeding 200 guests at a wedding and also providing 200 meals for a local soup kitchen. Or having a corporate event at an art museum and providing art supplies to a local children’s center. The possibilities are as endless as your imagination and as big as your hearts.
Listen to this new episode for some ideas on how you and your clients can make a bigger impact on every event.
Should you use different language with different customers?
Thanks to Meredith for this listener suggestion. The question they posed is whether you should be using different language with different customers, but I take this even further. Is it age or other factors that will make you change the way you communicate. When those cultural references (TV shows, movies, etc.) start to fall flat with your customers, maybe it’s time to find new ones. Is your language with your family and friends the same as what you use with your couples and clients?
Listen to this new, 9-minute episode for some ideas on when you might, or might not adapt your language.
When are you better off staying home?
This was another listener suggestion. Todd wanted me to talk about when it’s better to say no to a piece of business because it might not be worth the effort for the return. Whether it’s too little profit, or would take too much effort, or maybe you just want to have some time off for you and your team, there are several scenarios for this that I discuss in this episode.
Listen to this new, 8-minute episode for some thoughts on when you might be better off keeping the lights off than turning them on for too little return. Read More
Nequosha Anderson – Are you protecting your IP?
I love when listeners suggest guests and topics for the podcast. Nequosha Anderson was recommended to me after she spoke at a local association event about protecting your intellectual property. I’ll bet it’s something that most of us never think about, that is, until it’s too late! Whether it’s someone using a similar business name or even what they call their packages, there’s so much more to IP – Intellectual Property – than just copying a logo.
Listen to this new episode for some real insight into what IP is and how to protect yours. Read More
If you can’t walk a mile in their shoes, at least take a few steps
You’ve probably been told that you should walk a mile in the shoes of your customers, to see what’s it’s like for them when shopping for a service or product like yours. But can you really walk a mile in their shoes if you’re not the same demographic, with no prior experience shopping for a product or service like yours? I don’t think so, but that doesn’t mean we shouldn’t at least take a few steps as they do.
Listen to this new, 9-minute episode for some ideas on how to gain more of their perspective, to make it easier for them to do business with you. Read More
