Podcast Transcripts & Articles

Jan 15 2012

Event Leadership Institute Webinar

By Speaking Events

I’m proud to be joining the Event Leadership Institute for a webinar on my “10 Ways Your Website is Killing Your Business”. I’ll discuss the many things that event pros do that actually hurts their website’s response and conversion and talk about easy and free ways to fix them. Time-permitting I’ll pull up some of the websites of attendees and show how these play out in real life. Are you brave enough to allow me to review your website live? Those that have always walk away with real, usable information on how to improve their sites.

For more information and to register click here

Jan 12 2012

Latin Events Network

By Speaking Events

Join me as I return to the Latin Events Network for another presentation:

We want action! Conversion is The Key to Your Success

For years everyone’s attention has been on the Clicks — to your ads; to your website; to your email. But now, finally, the smart marketers are focusing on Conversion — what happens after those clicks, because those are the actions that result in sales. This session will explain why Conversion is where you should be focusing and how to track how you’re really doing. We’ll also talk about why brides are using email so much more these days and using the phone less.

What we’ll cover:

  • Is this the end of the click?
  • What Conversion is and how you can track it, online and offline
  • How to communicate more effectively via email
  • How to Add Value at every touch point.

Click here for more information and to register
If you want to top off your experience with hands-on personal time with Alan, check out the Interactive Marketing Workshop the next day

 

Jan 12 2012

NACE Philly Luncheon Presentation

By Speaking Events

Join us for our first luncheon event ever as Alan Berg (www.AlanBerg.com) presents “Business Black Belt, Fighting Your Way to the Top! “ You’ll learn:

  • How the disciplines needed to achieve a black belt relate to success in business
  • How you can have better focus on your goals
  • How you can determine what’s most important in your life and work

For more information and to register click here

Jan 12 2012

Central Coast Wedding Industry Leaders Workshop

By Speaking Events

Kramer Entertainment is proud to bring back international speaker and wedding consultant, Alan Berg for another 1 day Wedding Industry Leaders Workshop.  Our first workshop with him was such a hit, we were overwhelmed with the response that we needed to bring him back.  Whereas our first workshop focused on website and marketing materials, this one will focus more on sales, emails, and social media.

Three Great Topics:

  • Close more sales, today!
  • How to communicate better with brides via email
  • Can your business survive without social media?

Thursday March 15, 2012

Robert Hall Winery, Paso Robles

9:30am – 4:00pm

You don’t want to miss out.  Only $149, but get your discounted passes for only $99 through Jan 31.  Get your tickets now, we are expecting to sell out again.

Together, let’s raise the public’s expectations of wedding professionals!

Click here for more information

Jan 12 2012

Live Website Reviews with Alan

By Speaking Events

If your website was an employee, would you fire it?

Have a one-on-one website review by marketing expert Alan Berg and find out.

Have an interactive experience with one of the best in the business. Alan Berg, author, professional speaker and marketing expert, is bringing his unique marketing talents to Central California in conjunction with the CCWP meeting.

Only 7 businesses will be accepted to participate in these website/marketing reviews. This will ensure that each company will get a hands-on, real world look at how to improve their websites and collateral materials (business cards, brochures, postcards, menus, flyers and more).

You’ll hear Alan discuss how to make your website convert more of the traffic you’re already getting. Alan will look at each participant’s website and collateral materials and you’ll walk away with real, usable tips on how to improve them.

You’d pay a lot more to have Alan review your website and materials. Be one of only 8 businesses to attend, register today above.

Each session will be 45 minutes and we’re offering it to you, for only $150, much less than his usual $250/hour rate.

To have one of the sessions, click here

(Note: you do not have to be attending the CCWP meeting to take advantage of the consulting sessions, although you probably want to hear Alan’s presentation there!)
Jan 12 2012

Live Website Reviews with Alan

By Speaking Events
If your website was an employee, would you fire it?

Have a one-on-one website review by marketing expert Alan Berg and find out.

Have an interactive experience with one of the best in the business. Alan Berg, author, professional speaker and marketing expert, is bringing his unique marketing talents to San Diego in conjunction with the ABC-NACE event.

Only 7 businesses will be accepted to participate in these website/marketing reviews. This will ensure that each company will get a hands-on, real world look at how to improve their websites and collateral materials (business cards, brochures, postcards, menus, flyers and more).

You’ll hear Alan discuss how to make your website convert more of the traffic you’re already getting. Alan will look at each participant’s website and collateral materials and you’ll walk away with real, usable tips on how to improve them.

Alan is also a master of building applications that directly engage with your target audience, and generate leads on the fly. As Salesforce (https://www.salesforce.com/products/platform/best-practices/application-development-tools/) themselves say, “In 2015, mobile devices overtook desktop as the world’s most preferred method for accessing internet data.” and for this reason, it’s imperative to now connect with your Mobile audience.

You’d pay a lot more to have Alan review your website and materials. Be one of only 8 businesses to attend, register today above.

Each session will be 45 minutes and we’re offering it to you, for only $150, much less than his usual $250/hour rate.

To have one of the sessions , register today.

(Note: you do not have to be attending the ABC-NACE event to take advantage of the consulting sessions, although you probably want to hear Alan’s presentation there!)


Jan 12 2012

Live Website Reviews with Alan

By Speaking Events
If your website was an employee, would you fire it?

Have a one-on-one website review by marketing expert Alan Berg and find out.

Have an interactive experience with one of the best in the business. Alan Berg, author, professional speaker and marketing expert, is bringing his unique marketing talents to South Florida in conjunction with the Latin Events Network meeting.

Only 8 businesses will be accepted to participate in these website/marketing reviews. This will ensure that each company will get a hands-on, real world look at how to improve their websites and collateral materials (business cards, brochures, postcards, menus, flyers and more).

You’ll hear Alan discuss how to make your website convert more of the traffic you’re already getting. Alan will look at each participant’s website and collateral materials and you’ll walk away with real, usable tips on how to improve them.

You’d pay a lot more to have Alan review your website and materials. Be one of only 8 businesses to attend, register today above.

Each session will be 45 minutes and we’re offering it to you, for only $150, much less than his usual $250/hour rate.

To have one of the sessions, click here

(Note: you do not have to be attending the Latin Events Network meeting to take advantage of the consulting sessions, although you probably want to hear Alan’s presentation there!)
Jan 12 2012

Interactive Marketing Workshop with Alan

By Speaking Events
Be one of only 12 businesses to attend the Interactive Marketing Workshop with Alan BergAlan Berg's Interactive Marketing Workshop

Have a more intimate and interactive experience with one of the best in the business. Alan Berg, author, professional speaker and marketing expert, is bringing his Interactive Marketing Workshop to the Philadelphia Area.

Only a dozen businesses will be accepted to participate. This will ensure that each company will get a hands-on, real world look at how to improve their websites and collateral materials (business cards, brochures, postcards, menus, flyers and more).

You’ll hear Alan discuss how to make your website convert more of the traffic you’re already getting. Alan will look at each participant’s website and collateral materials and you’ll walk away with real, usable tips on how to improve them.

Come to this workshop and hear:

  • 5 reasons why they leave your website in 5 seconds
  • What conversion is and how do you improve it
  • Why your printed materials still matter and how to improve them

You’d usually pay over $700 to have Alan review your website and materials for 3 hours. Be one of only 12 businesses to attend, register today.

Jan 12 2012

Interactive Marketing Workshop with Alan

By Speaking Events
Be one of only 12 businesses to attend the Interactive Marketing Workshop with Alan BergAlan Berg's Interactive Marketing Workshop

Have a more intimate and interactive experience with one of the best in the business. Alan Berg, author, professional speaker and marketing expert, is bringing his Interactive Marketing Workshop to Atlanta, right after Wedding Biz.

Only a dozen businesses will be accepted to participate. This will ensure that each company will get a hands-on, real world look at how to improve their websites and collateral materials (business cards, brochures, postcards, menus, flyers and more).

You’ll hear Alan discuss how to make your website convert more of the traffic you’re already getting. Alan will look at each participant’s website and collateral materials and you’ll walk away with real, usable tips on how to improve them.

Come to this workshop and hear:

  • 5 reasons why they leave your website in 5 seconds
  • What conversion is and how do you improve it
  • Why your printed materials still matter and how to improve them

You’d usually pay over $700 to have Alan review your website and materials for 3 hours. Be one of only 12 businesses to attend, register today.

Dec 21 2011

Announcing the launch of AlanBerg.tv

By Blog

I’m very proud to announce the launch of my new video site AlanBerg.tv where you can watch free and paid videos. I want to thank everyone who was involved in the filming and post-production of the videos.

Why not YouTube?

Some of you may be asking “Why not use YouTube or Vimeo?” and the answer is simple. I wanted to have a site that was only my videos and both of those sites don’t fit the bill. While I may decide to put some of the free content up there as well, once you finish a video on YouTube you’re presented with lots and lots of other videos to watch… but they’re not my videos!

What are the Ask Alan videos?

I’ve created a series of short (5 to 8 minutes) videos that answer some of the most commonly asked questions and topics by wedding pros and other small businesses, such as “Why do they always ask ‘How much do you charge?” and “Should I have pricing on my website?”. These Free Ask Alan videos will help answer those questions and concerns. There are 4 Ask Alan videos online for the launch and I’ll be adding more in the future. Read More