Tag

North America’s Leading Expert & Speaker on the Business of Weddings & Events

Mar 09 2014

Why can’t they just say “Thank you”?

By Blog

Thank you!Every day is another story
One of the things about being a speaker on business topics, including the customer experience, is that every day presents an opportunity for a new story. Treat me well and you become a story. Treat me poorly and you definitely become a story. However, every day we get exactly what we expect, nothing more, and nothing less, and those experiences just fade away. They’re erased by the next mediocre customer experience.

One of the things that’s struck my wife and I lately is the complete lack of any expression of thanks by so many businesses. You go to their store. Help yourself to find what you need. Bring those purchases to the cashier. Make your payment, with no haggling. And then, instead of being given the common courtesy of a smile and a sincere “Thank you for your business”, maybe a “Please come back again”, you’re rewarded with, at best, a neutral expression and handed your receipt. Read More

Jan 19 2014

6 Steps to Wedding Show Success

By Uncategorized
Click the image to get the PDF to use for your exhibitors

Click the image to get the PDF to use for your exhibitors

Are wedding shows still relevant?
Of course you and I think they are, but do today’s wedding pros? To stay relevant you have to be more than just a booth-seller. You need to be a resource. You need to help them succeed, not just at your shows, but in their businesses.

I wrote “6 Steps for Wedding Show Success” for my presentations in Vancouver, for BSPI member, Gary Meister. Gary wanted me to be the voice to say the things to his exhibitors that he, and you, have been saying for years, but they aren’t always hearing. It’s the same as when your children think the neighbor is brilliant for saying today, what you’ve been telling them for years. The outside voice carries a different credibility to the familiar one. Sound familiar? I’m sure it does. Read More

Nov 05 2013

5 More Things Your Guests Won’t Tell You

By Blog
5 More Things Your Guests Won't Tell You

If you’d like a copy of this article to post on your website or blog, please email me and I’ll send you the PDF and WORD versions, along with the attribution to use.

I had such great feedback after my last article for engaged couples, “5 Things Your Guests Won’t Tell You” that I wrote the sequel: “5 More Things Your Guests Won’t Tell You“.

Please share your ideas for a sequel to the sequel. If you’d like to use this on your site or blog, just email me and I’ll send you the PDF and WORD versions, along with the attribution to include.

————————————-

5 More Things Your Guests Won’t Tell You
By Alan Berg
In my article for the last issue I shared 5 Things Your Guests Won’t Tell You, with some of the things that you and I, as guests, have experienced at other people’s weddings and events. You know, the things we say as we’re leaving, or when recounting the tales of the affair to those who weren’t there. Read More

Oct 21 2013

What’s wrong with this picture?

By Blog
Business cards

What’s wrong with this picture? All of these cards look alike.

At the many conferences where I speak each year I’m privileged to meet a lot of wedding & event pros. Along the way I collect stacks and stacks of business cards. The photo to the right is just the latest in my collection.

So, what’s wrong with this picture?

Do any of these cards stand out from the others? While they’re different colors, paper stock and fonts, they’re all the same size. What’s the first impression your prospects and clients will have of your business? Is it a thin, standard-sized business card? If it is you’re missing out on an opportunity to stand out. Read More