I recently attended the Photo Booth Expo, a trade show in Las Vegas. There was a dizzying array of styles of photo booths. There were more traditional booths, reminiscent of the arcades of old. There were very small setups that would fit in a suitcase. There was even someone walking around with her remote controlled, motorized, robot-like equipment. Everywhere you looked there were colors, flashing lights, props, signs and backdrops. Sounds, music and the constant din of voices were coming at you from all angles. It was not the place to be if you wanted some peace and quiet. Read More
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I recently gave a new presentation at The Special Event Show (TSE) in Nashville titled “5 Signs It’s Time To Fire Your Website“. It’s the sequel, if you will, to my book “If your website was an employee, would you fire it?“. As a consultant, website reviews are one of my most requested services, and I don’t really want to tell you that it’s time to make a new site. I know that it involves stress, time, money and aggravation… and who needs more of that?
When it’s time, it’s time
However, there comes a time for every site when it’s time. For most of us, that time comes sooner than we’d like. I recently launched my new site after 2 1/2 years with the old one. Now, that may not seem like a long time for the old site, but there were some things that made me know it was time. Those things, at least for me, weren’t that it was outdated or non-functional. Rather, for me the signs were that my old site wasn’t designed for e-commerce. When I first launched it, in March 2011, I only had one book. As I developed more products, DVDs, Audio CDs, ebooks, Spanish-language books and MP3s, it became clear that I was outgrowing the architecture of the site. All products were on one, long (and getting longer) page. I wouldn’t want to keep scrolling down, down, down to get to the other products, so I knew none of you would either. Read More
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I recently attended the Photo Booth Expo, a trade show in Las Vegas. There was a dizzying array of styles of photo booths. There were more traditional booths, reminiscent of the arcades of old. There were very small setups that would fit in a suitcase. There was even someone walking around with her remote controlled, motorized, robot-like equipment. Everywhere you looked there were colors, flashing lights, props, signs and backdrops. Sounds, music and the constant din of voices were coming at you from all angles. It was not the place to be if you wanted some peace and quiet. Read More