After successful presentations in Limerick and Dublin, WeddingsOnline.ie, the largest wedding website in Ireland, has asked me to come back and speak now in Cork 20 May; Galway 21 May and Donegal 23 May.
I’ll be giving three presentations and Mark Richardson will also be presenting. Come hear:
We Want Action – Conversion is the key to your success – Alan Berg
Closing Sales and doing better business – Mark Richardson
Lunch break & refreshments (included)
Angry Brides – protecting your online reputation – Alan Berg
Creating an Exceptional Customer Experience – Alan Berg
Q&A with the panel
I’ll even have Special, Limited Edition copies of my website book “If your website was an employee, would you fire it”, which are only available at the conferences.
I’m proud to be invited back again this year to present for BSPI. It’s a wonderful conference with some of the best bridal show producers in the US and abroad. I’ll be presenting “How to communicate better with prospects via email”, which is a topic everyone needs to hear. We know that prospects and customers just don’t pick up the phone anymore, so we need to learn how to have better conversations via email.
Wedding MBA is one of my favorite conferences each year because only the wedding pros who are most serious about improving their businesses come out. I’m proud to be giving the opening and closing keynote addresses again this year… and maybe another presentation, stay tuned.
Wedding Market Expo 2013 is a Conference for Wedding Professionals
Hear from Wedding Industry Experts
Learn how to increase sales & gain referrals
See, touch, and hear about Current Trends
Get hands on advice from Online Marketing Pros
Network with others in the Industry
Visit Exhibitor Booths
Surprise Tour event on Tuesday evening
…and much more!
I’ll be presenting 3 great topics:
The One-Page Website – how less is more when it comes to your site
The Power of Reviews – see how you can use this powerful tool to your advantage
Your Attitude for Success (also the topic of my latest book) – change your attitude for a better perspective on life and work
And that’s just my presentations. There’ll be lots more over the 2 1/2 days and this is a great value. If you’re serious about the success of your business, you definitely want to attend. Don’t say “I should have gone”, register today. Thanks and I look forward to seeing you there.
Wedding Market Expo 2013 is a Conference for Wedding Professionals
Hear from Wedding Industry Experts
Learn how to increase sales & gain referrals
See, touch, and hear about Current Trends
Get hands on advice from Online Marketing Pros
Network with others in the Industry
Visit Exhibitor Booths
Surprise Tour event on Tuesday evening
…and much more!
I’ll be presenting 3 great topics:
The One-Page Website – how less is more when it comes to your site
The Power of Reviews – see how you can use this powerful tool to your advantage
Your Attitude for Success (also the topic of my latest book) – change your attitude for a better perspective on life and work
And that’s just my presentations. There’ll be lots more over the 2 1/2 days and this is a great value. If you’re serious about the success of your business, you definitely want to attend. Don’t say “I should have gone”, register today. Thanks and I look forward to seeing you there.
Call or email Alan for a PDF or text copy of the article to share with your customers
published article by Alan Berg for engaged couples on why they should hire wedding pros and other tips
I like to joke that when I got married, in 1983, they told me where and when to show up, and that was the end of my involvement. It’s funny (maybe), but not really true. While we didn’t have access to the Internet, or local magazines (there were only a couple of national magazines), I do remember driving around to look at venues with my fiancée. I also remember driving her around to dress shops looking for the perfect dress. I remember going to countless jewelry stores trying to find the right setting for the engagement ring and matching wedding bands. We knew we were getting engaged, but I was still able to surprise her with the ring, the one she’d suspected I’d gotten, but wasn’t sure.
While it feels now like I wasn’t that involved, I really was more than I let on. That said most of the details about design were made without me. I didn’t choose a single flower. The colors were not my idea. The tuxedo style was chosen without me (at least I got to get fitted). The band, which my parents paid for, was the same one that played my sister’s wedding the year before.
So what do I wish I’d known before, that I know now (after being around the wedding industry for over 22 years)? I don’t think I realized the significance of the day. Sure, I knew it was special, but no one took the time to explain that it’s really two parts: the ceremony and the reception. I always looked at it as one, cohesive event, especially since we had our ceremony at the reception venue. I don’t remember our vows, I imagine they were the standard, by-the-book phrases. Read More
Hey Oklahoma City Wedding and Event Pros – I’ll be in town for a one-day education event, next Tuesday, May 14th! The Oklahoma Bridal Show is bringing me in to present 3 great topics… and the best part is that it’s only $25 per person, including lunch! Come hear:
・Bride’s Buying Signals – How Wedding Pros Can Close More Sales. Today!
・Can your business survive without social media?
・How to communicate better with brides via email
This is my first time to OKC, and probably my only time there this year, so you don’t want to miss this. Tell your friends and register now!
In my last article I spoke about how wedding pros have more in common than they think when it comes to their marketing. It transcends categories, with photographers, florists, caterers, plumbers and dress shops all using the same basic principles when it comes to attracting new business. It also transcends borders, cultures and languages.
I spoke about marketing recently at a WeddingWire Networking Night in Minneapolis and I used the analogy of a relay race where the baton is passed from one runner to the next. Only instead of runners, you have these steps: Advertising/Marketing/Social Media > your website > email/phone > you. Your marketing is only as strong as its weakest link, where the “baton” is getting dropped the most.
Follow the bouncing baton
Your prospects find out about you through your advertising, marketing and/or social media. Their next likely step is your website. If they like what they see on your site they email you, use your online availability checker or fill out your contact form. You then have an email conversation with them (phone if you’re lucky). If you do that well you get them in for an appointment. If the appointment goes well you get the sale. At each of those points the baton is getting passed. At any, or all, of those points the baton can get dropped.
If your ad is not compelling or well designed, they won’t go to your website. If they don’t like your social media presence they’ll move on. If they do get to your website, but aren’t moved to take action, once again, the baton has been dropped. If they do like what they see on your site and contact you, but your email communication skills are weak, you don’t get the appointment. If you do get the appointment but your sales skills are lacking, you don’t get the sale. Read More
I’m proud to be invited to speak for the Hy-Cite Enterprises Annual Sales Conference in Las Vegas. One of the executive team has seen me present “Creating an Exceptional Customer Experience” twice, and he said he just had to have me present that to his team.
If you’d like to find out more about having me present this, or any other sales, marketing or inspirational topics for your company, conference, group or organization, please call or email me, 732.422.6362
Contact Alan
Contact Alan about private sales training, speaking, a mastermind day, a website review or business consultation. Complete this short form or text or call Alan directly at 732 422 6362, international enquiries 001 732 422 6362
Join my list!
Want to stay up to date on where I’m speaking and get updates on my latest podcasts as they launch? Click the button to join my list (I won’t sell your info or spam you… promise!)
After successful presentations in Limerick and Dublin, WeddingsOnline.ie, the largest wedding website in Ireland, has asked me to come back and speak now in Cork 20 May; Galway 21 May and Donegal 23 May.
Closing Sales and doing better business – Mark Richardson
