Kendra Ramirez – AI for Wedding Pros
I met Kendra at the WedProCon conference where she was speaking about AI – Artificial Intelligence, and how wedding pros can use it… and I just had to have her on the podcast to talk to you. Of course, we discuss ChatGPT, but also some other cool tools that you can use to help you with content creation, images, video editing and much more.
Listen to our conversation and get some ideas on how you might use AI in your wedding/event business. I know I got some ideas that I’m already using!
About Kendra Ramirez
Kendra Ramirez, CEO of KR Digital, is globally recognized on the home page of LinkedIn.com, Women of Influence Award Winner, John Barrett Entrepreneur Vision Award recipient, Cincy Chic Woman of the Year, AMA Marketing Legend, best selling author of Marketing Fusion and Micro Shift books and a finalist for the Social Media Innovator of the Year. Since 2005, she has helped hundreds of organizations successfully leverage digital technologies. As an early adopter of innovative tools, Kendra’s expertise makes her an invaluable resource for businesses seeking to thrive in today’s competitive digital and AI landscape. Kendra has spent more than 15 years in technology companies as a change agent in sales, marketing, and recruiting leadership for B2B clients.
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AI for your wedding business. Yeah. Listen to my next guest and find out. Hi, it’s Alan Berg. Welcome back to another episode of the wedding business solutions podcast. I am so happy to have Kendra Ramirez on from KR digital to talk about AI for weddings. Kendra, how you doing?
Fantastic. Alan, it’s so good to see you again.
You too as well. We, we met recently at a conference in Cincinnati. Thank you to Ron, who’s probably listening for inviting both of us to speak at this at this day for the web pro con. And you spoke about AI and all the wedding businesses that were there in the audience and I’m watching their faces and you’re blowing all of our minds.
And I’ve had somebody on speaking about AI before, but more of a kind of a. AI, you know, what is it and stuff like that, but you understand the industry and you understand AI. So what, what are some of the things, well, actually just start with the stuff that you spoke about at the conference. What were some of the things that you shared at what Procon?
Sure, sure. So you know, it’s really easy to start with business development, right? You know, business development and marketing is some really easy low hanging fruit. For any business of any size, whether you’re a solopreneur or a global Fortune 50. And so that’s what I love about it really democratizes and it makes it affordable and, and available to many, many people.
And so for business development is, you know, writing emails, you know, just using creativity to say, Hey, I really wanna stand out differently. And Alan, you do a really good job of teaching that as well, of how to really snag people’s ideas. But using chat GPT, which you would just go to chat. openai. com to sign up, there’s a free version and a paid version.
The paid version is only 20 bucks a month. And so going in and using it to brainstorm whenever you’re creatively stuck. So how do you write an email? How do you overcome objection? How do you, maybe you’ve got a customer situation, a client situation, and you need to put together an email in regards to that situation, and you want to be professional about it.
You want to make sure it’s written in a nice tone that you’re not causing harm to anyone. So being able to use ChatGPT and say, Here’s what I’m trying to convey. Can you make it a little nicer?
So that’s literally what you would do is you give it instructions as if you were talking to a person, which is the whole idea of the AI.
So you have this message that you wrote and you’re not happy with the way it is. You go to chat GPT. Is there a difference? Obviously there’s going to be a difference between the paid and the free version. What does the paid version give you that the free wouldn’t do? Yeah.
So I really enjoy the paid version because you’re able to create images because OpenAI owns DALL-E.
It’s D A L L hyphen E. And so built inside of ChatGPT, in the paid version, you can create images right there without having to go to a separate account. And so I really like that. I also like that you can go and create GPTs, private GPTs, which just is generative pre trained transformer, private GPTs, and use it as little virtual agents or virtual assistants about your business.
You can make them either private to just you or maybe your team, or you can make them public and they have an opportunity in 2024. Will you actually do rev share, revenue share? With open AI, if your GPT is in their store. So like, there’s just this whole other level from a paid standpoint to be able to build out your own little marketing team or sales team and interact with, you know, that particular GPT that you built.
Okay. So going back to the example, you wrote this message or you wrote text on it for your website or something like that. And you’re like, it’s. It’s okay, but there’s nothing special. So you could say to Chat GPT. Here’s my text. Rewrite this. What would be an example? Rewrite this with what? What are the instructions?
Yes.
So I so it’s becoming kind of a prompt engineer, right? That’s what it is when we’re prompting these tools and you want to treat it as If you had a human assistant, what would the human assistant need to know in order to produce the output you’re looking for? So if you’re writing an email, writing content for your website, writing any kind of content, you want to be really specific about what platform you’re writing for.
If you’re writing, you know, social media content or blogs, you can say, I want you to write this for Instagram. I want you to write it for LinkedIn or Facebook. And so it knows the difference. You want to give it a role. So you can say you are a marketing expert, you are a search engine expert, you are a business development expert, and then give it context about what you’re trying to achieve and the audience you’re trying to speak to.
And one of my favorite, favorite things to tell everyone is Once you’ve given a context, the last statement, I want you to say, ask me questions for clarity, and then the system will start prompting you to say like, Hey, here’s some of the things I actually need to know in order to do the thing you’re asking me to do.
And your output will be 10 times better.
Now, does it learn? Your voice, like me, if I said, rewrite this in my voice, how would it know my voice?
So you do have to train it. So you have to give it some examples, a couple of your blogs, a couple of your writing examples, and then ask it to tell you what is your writing style.
So then you can use that language, you know, just copy and paste when you’re writing a text. and say, I need you to write this in the style of Alan Berg. And so and having that information. So it knows you’re asking it to tell you how to describe the style. And then you’re using that style, what it describes in those props.
You can also put it into what’s called custom instructions. So it’s in your settings on ChatGPT, where you can say custom instructions. And that way it’s always using that as a frame of reference.
So kind of like your brand where it would use your colors and things like that is there now is that only in the paid version.
I believe it’s in both. I, I’m not sure. Cause I’ve been using it for so long. I, I always forget, you know, what’s in the free versus, you know, the pay.
Right. Okay. So, so first thing is don’t tell it to rewrite all of your things in the voice of Alan Berg. That would be my voice, not your voice. And it’s actually a big discussion in the speaking community about this and, and the content creator community.
You know, I don’t want it using my content because I am a content creator and it can’t use any content I haven’t created. So it kind of forces me to write new content because it doesn’t exist. So the free version versus the paid version, are they using different data sets? To, to, to create things.
It’s the same data set. So when it originally was public November 30th of last year, it was trained on 45 terabytes of data. Now that doesn’t mean a lot to a lot of people, but it would take a human 500, 000 lifetimes to read that much information. But what has happened since then, because it was a year ago, it has 10 X itself.
So you have all the access, you know, in the free version and paid version. The paid version just also allows you to browse with Bing so it can read the internet. It allows you to do more analytical and data analysis. So it just has a deeper level, but it’s the same kind of textual database of information.
But being able to use Bing is going to use more current Things then it might be used otherwise. Okay. Correct. So that’s where that’s where the free version. Yeah. The free version is only trained up until of September of 2021 in the paid version, the newest version that’s out, which is ChatGPT for turbo is actually April of 2023.
So you don’t really want to go in and use ChatGPT specifically for anything like. You know, what was the Monday night football score? What’s the stock market doing? It knows nothing about what’s going on today. You wouldn’t want to use a tool, maybe like Bard, which has started, you know, owned by being that’s going to be more of, if you really need to know something that’s really timely, you could use a tool like that.
And that’s kind of mashing search engine with AI so that it’s not just taking your query. It’s now going more intuitively. Is that the idea? Yeah. So it has the same kind of chat function and chat window, just like you would experience on ChatGPT inside of Bard and Bard is free. And it just is because it’s Google.
It, we’re able to get information, you know, on the fly of something that’s more alive versus, you know, the system being trained on it. Right.
But, but it’s, it’s based on being, which is Microsoft, not based on Google really. At that point, right?
Sorry, we’re kind of crossing streams, right? So ChatGPT, Microsoft invested 10 billion into it.
So the being implications in chat GPT, and that’s in the paid version. Okay. The other one that we were discussing was Google Bard. They’re two separate systems. Bard is Google. Not it’s not part of it. Correct. Correct. Okay. And Bard, B A R D, like Shakespeare was the Bard of Avon, right? Right. There you go.
Got it. All right. So what are some ways that you see local businesses using this for besides writing an email or writing on their website? What are, what are some of the other things that you see your clients doing?
Yeah. So marketing, sales, operations, right? Writing process documentation, writing how to documents you know, being able even from an HR standpoint, right?
Onboarding plans, job description plans, training and development plans, performance reviews you know, being able to go in and use any of those anytime you’re just stuck creatively of like, how do I say this? How do I approach this? Yeah. And you can even do fun things with your clients of what I have seen where people will use the image pieces, which is text to image.
You don’t have to be a designer and mock up storyboards, right? And say, you know, Hey, is, is client, is this what you were envisioning for your wedding? Was this envisioning for what you were trying, you know, what you would like to experience? And it just kind of shortcuts the process versus taking weeks to get back and understand their vision.
Now, of course, they always bring in their Pinterest images, right?
Right. So what are the requirements for saying that you’ve used AI to create something, an image or content or something like that. Yeah, there’s, you know, cause you can’t copyright it. That, you know, so Well, that’s an important point that don’t just glaze over that.
If you use AI to make an image or to make the text, you cannot copyright that.
Correct. Okay. Correct. So they are working on, so, you know, any kind of text and image, you know, from a copywriting standpoint, but there are same. So just the likeness of a photographer, right? You know, when they capture an image and edit the image, they own the image.
So what they’re saying is once you start using and manipulating and editing something and then making it yours, then there’s a capability of actually cooperating it. So, so there’s just lots of discussions. The technology totally came in so fast and furious. We don’t have the laws around to protect.
And so that’s what they are working on very diligently to have more, what we call responsible AI.
Right. There you go. Cause there were always people that are copying other people’s stuff illegally anyway, this could, you know, kind of. Like turbo, like you said, turbo that I used it recently in Canva because Canva has added the level of AI.
And I said, let me just try this. I said create an image for me for a local mastermind education day. And it pulled up something from its library of things and it was pretty good. It was pretty good. Now I changed it. I changed the wording and I added my, my image onto that and stuff like that, but it was pretty good.
And that was one of the first times I’ve used it. Or that type of thing. I’ve also used it. I translated my latest book into Spanish and this was crazy. Cause I, I used deep L D E E P L and it took 16 seconds to translate it into Spanish. Now it had to then get. Checked. It had to then get fixed.
And I think it’s an important thing. And I think I’m sure you mentioned this was you can’t just take it for what it is, right? You have to read what it is because it may not be good. Now, the truth is I could have published the way it was, but it was Spain version, Spanish versus Latin America version, Spanish.
It was a little too formal in some of the things and it took somebody a while and they went through it, but they didn’t translate it. They would just They’re basically editing it at that point. They were fixing it. I then had to do it French and a friend of mine was going through it and it seems there’s a lot more changes, even though it only took 16 seconds.
There’s a lot more things that he’s changing than they did in the Spanish version. And that could just be nuances of, of French. Could he, he all, I’m looking at the changes on the preface going, Oh my gosh, this is way more than they did on the Spanish version there. So it does. It’s not replacing the person, so to speak.
I just need a different person. I need an editor instead of a translator. But isn’t that kind of the point of AI is it gets you closer to the finish line. So you’re not starting at zero. Is that the idea? Yes, exactly. Exactly. It’s important that we have human in the loop, right? For those that are new from AI standpoint, you can’t trust it, right?
It may not even be accurate. It will hallucinate, meaning it will very confidently answer things. And so you need to double check, you know, what it, the output is. So don’t just, you know, copy and paste and use exactly what it gives you. Right. Make sure and read through it. Make sure and understand, you know, what it is before using it.
Right. Yeah. And again, I, I see for myself, I don’t see it creating content, maybe an image, right. But I don’t see it creating content because I am a content creator. I mean, that, that is my thing. But I could also see it personally, like you’re going to a new city. And you want to ask for some things, you would do this to a search engine.
And this is just a search engine that is going deeper into the, into the thought process. So what would be the difference if I went to Google and I said, I’m going to Edinburgh, Scotland you know, I have two days. What should I do versus going to chat GPT and answering, asking the same question, what, what are the difference in the kind of answers I might get?
Yeah.
So let me explain what a large language model is, cause that’s what chat GPT is. So a large language model is simply guessing the next word. So if I say peanut butter, what word comes to mind? Jelly. So in that situation, you’re very quickly and accurately guess the next word. And so that’s what a large language model is doing and very, very fast.
And it kind of tokens each word and associates different words, knowing that this word is always with this word. And this seems to be the natural flow of things. So in a situation where you’re traveling or you’re like, Hey. You know, I’m here. What’s something, you know, I should be doing. I don’t think I would use Chat GPT in that instance because of the fact that it’s not live, right?
Like it’s not up to date. What if the place it mentions a place and it’s closed or what if it hallucinates a place that doesn’t exist? So in that scenario, I would feel way more comfortable either using Google or Google Bard. And so in Google Bard, again, it’s live. So I can, and I just did this recently is I said help me plan a trip for seven days in Jackson hole, Wyoming.
It’s for my husband and I, and we want to do some hiking. Give me a tear itinerary and where to stay. And so being able to do that. And then of course vetting, you know, I’m, I’m still, even though it’s Google Bard, I’m still going to vet and make sure that, you know, the places exist. And, and and it, it makes sense looking at my all trails, you know, app.
Making sure that, you know, some of the different trails that it’s mentioning, you know, are, are real. But yeah, you can do some fantastic planning. So like, as you know an event planner, right. A wedding event planner, you can go in and say, here’s kind of what we’re, we’re thinking about, what else should we be considering, right.
You know, really brainstorming back and forth with it, or, you know, here’s, you know, a scenario and. And here’s what we’re trying to achieve, you know, with a bride and groom and you know, give me some ideas, you know, of how we can really make this unique and special. And then you’re just going back and forth with it.
Right. Again, treating it like a human assistant and, and so
brainstorming kind of, kind of like brainstorming, but I think the overarching theme here is. Don’t take it as, this is gospel, this is what it is. I think too many people are like, okay, here it is, and it’s gone. And again, I could have published my book in Spanish with those things, and people reading it in Mexico would be like, okay, well that’s more Castilian Spanish, but I understand what they’re saying.
But it wouldn’t have been the best version of it that I could do because we didn’t edit it. Just like publishing a book without having it edited or something like that. And I ran Grammarly through my book, which is another tool. Yes. Right. So this is just another tool in your toolbox. More again for, it sounds again, it comes back to me as it sounds like it’s best for taking what you have and making it better, different, getting you unstuck than starting from blank sheet of paper.
Here you go. That would that be an accurate statement?
That’s perfect. Perfectly said. Exactly. Yeah. Sometimes it just needs to get you off of jump. It needs to get you off of a blank page. Right. And being able to brainstorm, you know, with it and thinking through things and, you know, just saying, you know, help me think through this.
And, you know what would, what would elevate the situation or what else, you know, I’m not considering that I should be considering. Yeah.
So, so you could say, take a page on your website, which you wrote seven years ago and say take this page on my website and. Updated to be more conversational. My audience is couples getting married who are 25 to 35 years old.
So that’s the kind of instruction. And then it, it would maybe soften the language that was too rigid. That was too corporate. That was too, whatever that, that kind of instruction. Okay.
Yes, exactly. Exactly. And then don’t forget my little secret sauce. Ask me questions for clarity. Right. Because then it’ll start prompting you and asking you questions to have way better output.
Interesting. Okay. So chat GPT DALL-E, which is built in that, what are some of the other AI tools that would be helpful to our audience?
Yeah. So you mentioned Canva. I love Canva. You also, you know, mentioned so some of the other ones would be like for video or transcription. So like if you do a meeting, just like what we’re doing today, if you have the paid version of zoom, you can turn on the AI companion and what that’ll do.
And it’s free. If you have the paid version, you just have to turn it on. It’ll give you a transcription of that client meeting. So when you’re going through, And having that client meeting, you can have that transcription. And it’s so good because even at the end of the transcription, they’ll say next steps.
So if in that call you said, I’m going to send you XYZ or you need to send me ABC, it’s nice and tidy at the end of that. So you’re not having to, you know, after the meeting document, retype up the notes and then send that out. That saves a ton of time. So I have the transcript turned on. Is that AI component already turned on then?
As well, or is that something else I have to turn on?
Yeah, it’s called AI companion. So you go in the settings and turn on AI companion. It’ll transcribe, give next steps. If you’re late to a meeting, you can hit a button that says, catch me up. And it will give you a very quick little summary of the conversation that has been had.
And it can also click a button that says, has my name been mentioned? And so it’ll take you directly to the transcript where your name was, was mentioned as well. So
I love that. Because I give the transcript to clients when they ask, because very often, like yesterday, I’m working with a couple of people who live with an entertainment company, and we were going through how to respond to their messages and things like that, and they were writing some stuff down.
And I said, I’ll send you the transcript. And again, like any transcript, it’s not perfect. It’s good. Are we articulating? Are we talking over one another? No, things like that, that are going to affect how good that is. I have to look into the AI companion and see if I have it turned on because I do have a paid version.
And that is one of the, one of the benefits of having a paid version of anything, right? ChatGPT or this is these other features. Plus I can have. 500 people on a meeting, a thousand people on a webinar, you know, all those other kinds of things. But my clients love the recording because they can go back.
What did we see? What did we say? Love this idea of next steps because I talk about that. I say, okay, here’s what you’re going to do first and things. So I’m curious to see how, how good it is of pulling that out. And just in general, any of these things, paid versions. I, I pay for Canva. I pay for Dropbox.
I pay for Animoto. I pay all these different things. All right. So video what are some of the, what’s a video tool and what does it do? Yeah.
So a couple of video tools are Lumen5, which will naturally chop up like a long video. So if you wanna chop that up and use it for social media or your website or email, lumen five will naturally chop that up.
Another one? L-U-M-E-N five? Yes. Five. Lumen, like number five, right? Luin five. Okay.
Yep. Okay. And then in video it’s n Video i. N video. We’ll do text to video. So you can go in and describe anything you wanna describe and it’ll create a video based off of what you said from a text standpoint. And then another one that I love is called Hey Gen, and that’s G E N, and it is where you can either have an AI avatar as yourself, and you can feed it a script, and it’ll, you know, share the information, and it’ll speak up to 60 different languages.
So that’s. You, you give it an avatar, which I just made an avatar of you using ai. Right? I, I did using AI and all these funny ones that it, it gave us of you dressed up different ways and Yeah. Different things, but, so it’ll make my avatar speak. Yeah. My voice say, I guess you have to train it then, right?
You have to give it two, two minute, two minutes of your voice.
Mm-Hmm. Two minutes of your voice, but then it’ll also translate it and have me speaking in 60 different languages. Yes. Yep. Boy, that would save me a lot of time, not learning French and Spanish and Italian. That was that. Okay. So lumen five, chopping up the video so that you can then use one minute pieces for social media, your website and email.
Right.
You know? Okay. And then text to video. So give me an idea of, of this. What is the video going to be? Yeah. Okay. So think of it more like B roll, right? You know, that’s really, you know, think of it more of explaining something or a scenario, you know, so like for me and my industry, I could say, you know, help, help me, you know, create a video showing someone learning AI, right?
And, and here is a brief script, you know, I want you to use. And it just creates images attached to, you know, that script. And so the words come across and the video is moving and yeah, just text a video.
Okay. So again, it’s not you in the video, it’s images that it’s coming up with. So you could use it for an explainer video.
This is how this works. These are the next steps or things like that. I wouldn’t use that on your own website. If you can be the one explaining it, it would be better if you were the one explaining it than that.
It’s always better when you have a real human in your videos and social media. It’s just our brains are hardwired to look for, you know, the real people.
Well, and also it’s, if they’re going to meet you. And they’re going to do business with you. It’s probably, it’s better if it’s you, but yet you could still give it an, it could give you an idea for a script that could make your script better. It could do things like that. Okay. Okay. Crazy. What are some other tools?
That’s video. What else?
Yeah. So like podcast or a long video, you want to transcribe it is Descript and it’s D E script and Descript is you can go in when, you know, in, in the text, cause it transcribes the whole podcast or webinar or anything that you did. And if there was a scenario or situation in there where you’re like, Hmm, it didn’t really come off the way I wanted it to, you just delete the text and it’ll strip it from the audio.
Okay. So take my. Video that I record like we’re doing here now and I go into the transcript, take out whatever we said in that part of the video goes away. That’s crazy. How good is that transcription? Cause right now I’m using rev. com, which is a person, a human that’s doing it. Yeah. How, how good is this?
It’s because it’s made for that specific thing. So it’s very, very good. So yeah, it’s very good. And it also has other details in it. So when you’re doing video, I could be reading a script and not looking at the camera and it’ll look as if I am looking at the camera. Descript has that ability as well.
Wow. Okay. Yeah. Cause right now for the podcast. One of my biggest expenses, if not my biggest expense, is having a human do the transcript yeah, we’d have to do it and then check it because again, I, in the beginning when I was doing this, which is only, you know, a little over two years ago, it’s over 200 episodes ago, but it’s over two years ago, it, but yeah, The A, the AI one just isn’t that good.
And I, and I did run it through Revs AI one, I ran some transcript through there. It’s good. But if we have to sit there and go, go through it, that’s a waste of time. Right. The whole reason for doing it is so that we don’t have to do it, which is why I’m paying a human to do it now. So yes, I have to see. I might still pay a human.
We’ll, we’ll see about that. Yeah. Okay. Yeah. What’s your fa, besides chat, GPT, what is your favorite tool, your favorite AI tool? Mm gosh. Let’s. So many. Yeah, of course, I’m in ChatGPT every day all day. I would say another tool that I use that’s a lot of fun is called tango and it’s tango dot us and it sets on your desktop or browser and it’s more for if you need to do a step by step how to write.
If you’re like showing someone how to, you know, maneuver through a piece of software or, you know, something online, you know, here’s how to do this right. Yeah. You know, right click here, drop down, hit the gear, hit this word, hit, accept, right. You know, when you’re going through and doing that. So normally what we have to do is manually do a snipping tool of what we’re doing.
Describe what we’re doing. Snipping tool, describe, you know, that’s three, four hours building that. And then, so with Tango, you don’t even have to do it slowly. You can, cause. You know, most of the time you’re used to the system that you’re working in. You’re like, click, click, click, click, click. It grabs it, writes what you did and produces a PDF of exactly everything that you did.
So when I wrote out the instructions for my virtual assistant to do my podcasting stuff, I literally sat there and did what you said. I did a step. I wrote the step. I did a step. I wrote the step. I did. Wow. So if you, if you’re listening, if you have a, a portal for your customers where they can go and do things for their wedding that they can get to you.
Whether you’re a photographer, videographer, DJ, band planner, whatever it is that you do, venue caterer, you could just do that. Just do what they have to do. And it’s going to write it out. It’s going to have the video. It’s going to have. Wow, that’s tango. us. This is crazy. Okay. Well, we, we could probably do this all day and not run out of AI things to do here.
So let’s start, let’s talk about your business. So, so KR digital. So what is your business? What do you, what do you do besides talking about AI?
So I’m a technology nerd. I love, love technology. So I’ve led a digital marketing agency for the last 18 years. We were building bots in 2018 and I’m already using AI in our system in regards to design and content and just.
Thinking through and brainstorming ideas and concepts. And so I, in the last year and a half, I’ve just been turning around all the things that we’re learning and sharing it on stages. And so I am an AI advisor, speaker, and facilitator, and I work with businesses across the country to help them understand what it is, how it can be used, you know, use cases and pitfalls and how to build out their AI strategy.
Okay. But you’re also a digital agency still?
Yes. Oh yeah. Yeah. My team is amazing. And so they have freed up me to go and play and do all the fun things that I’ve been, been doing. So yeah, we’re still rocking and rolling.
Okay. And what are some of the things that your agency does?
So we specialize in WordPress websites and social media management and lead generation.
There we go. Got it. And in the show notes will be contact information, but your website is? Kendra Ramirez dot com. Kendra Ramirez dot com. Kendra, thank you so much for joining and filling our heads with all of this that some people are like, wow, this is great. And some people are like, I am overwhelmed.
Now they know how to reach you. If they are overwhelmed, I am very excited to get into Descript. right now and see that and then maybe tango as well. So thanks for joining me. So appreciate it. It was great to meet you there. Thank you, Ron. If you’re listening for introducing us. And again, in the show notes is how to get ahold of Kendra and you want to talk to her.
Thanks. Thank you so much, Alan.
I’m Alan Berg. Thanks for listening. If you have any questions about this or if you’d like to suggest other topics for “The Wedding Business Solutions Podcast” please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
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