Getting the sale is a privilege
Every time a client says yes to your service, they’ve said no to everyone else. Do you see it as a privilege? Are you treating each sale as a unique opportunity to deliver exceptional results? In this episode, I discuss the honor and unique challenges of being chosen to provide your wedding services, emphasizing that it’s not just about making the sale but about delivering an unforgettable experience.
Listen to this new 3-minute episode for insights into why getting the sale is an honor and how you can better appreciate and maximize this privilege.
Episode Summary:
In this episode of the Wedding Business Solutions podcast, I dive into the idea that “getting the sale is a privilege.” I emphasize how each ‘yes’ from a client means they’ve chosen us over many competitors, giving us the unique honor of being part of their special event. I talk about the responsibility that comes with this privilege—delivering exceptional and tailored results, not just a standard product or service. By viewing sales as a privilege, we can deepen our commitment to outstanding service and client satisfaction. Join me as I remind us all to cherish every sale as a valuable opportunity.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
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View the full transcript on Alan’s site: https://alanberg.com/blog/
Getting the sale is a privilege. Hi, it’s Alan Berg. Welcome back to another episode of the Wedding Business Solutions podcast. This is a phrase that I use when I’m doing sales training. And if you think about this, every time someone says yes to you, they’ve said no to everybody else. Just makes sense. You’re the only fill in the blank venue that they’re going to use for this event. You’re the only caterer.
You’re the only taking pictures or video or playing music.
Right.
You’re the only one providing the attire, or the transportation, or the invitations, or the flowers and the decor, or the photo booth or the rentals at every those twelve to 14 services that the average wedding has. And events, other events have probably just as many. Every time they say yes to you, they’ve said no to everybody else. That is a privilege. You have the privilege of providing that. Because remember, we’re not selling products and services. We’re selling the results of those products and services. And having you provide them gives them results that they can’t get anywhere else.
They might get results that look similar, but they’re not going to be the same. Two dj’s who have access to the exact same catalog of music are going to do something different, are going to announce differently bands the same thing to caterers that have talented chefs who could do exactly the same menu, but it’s going to come out differently because they will put their twist on it over there. So the results, it’s not that they’re going to be better. I did a podcast about this. Are your results actually better or are they just different? And the truth is that we’ll never know if they’re better because you’re the only one doing this event. So we’ll never know if somebody else could have done better for ceremony music or better to actually officiate the ceremony. We’ll never know. So it is a privilege that we have to take seriously because we don’t get a second chance.
This is going to happen once. This event, this rite of passage, this wedding, this holiday party, this grand opening celebration, whatever it is that you’re doing, it is a privilege. And I think we need to start thinking about it that way so that we say when we get the sale, it’s not like, yeah, we got the sale, it’s yes, we get the privilege of doing it. We get the privilege of not just talking to them about what we could do for their event, but actually following through with that and able to deliver on that. That’s the privilege that I’m talking about here. So this was just a kind of a quick thought here, but I hope you take that to heart. Thanks to.
I’m Alan Berg. Thanks for listening. If you have any questions about this or if you’d like to suggest other topics for “The Wedding Business Solutions Podcast” please let me know. My email is [email protected] or you can text, use the short form on this page, or call +1.732.422.6362, international 001 732 422 6362. I look forward to seeing you on the next episode. Thanks.
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