Too many wedding pros think they know where their business is coming from, but they’re often relying on incomplete information or bad assumptions. Many businesses place an ad and then sit back, waiting for the phone to ring. Does that sound like you? Are you tracking your print and online ad response? Are you sure? In this session you’ll see how you’re really doing when it comes to knowing where your business is coming from. Whether you’ve been in business for 1 year or 50, you’ll want to hear this.
Note: the morning sessions are for all wedding pros, the afternoon is for DJ’s.
What you’ll learn:
- How to track your ads — print and online
- What is a lead?
- Quality vs. quantity response
- Improving conversion in your ads
- What your ad and website can and can’t do
EPMEN: The Wedding Marketing and Entertainment Conference will take place on Monday, May 16 at the Four Points Sheraton in Allentown, PA. For more information, please click here.
Did you attend this event? Please leave a comment below.